Live public chats: how can users communicate in internal community chats and why is it engaging

If stunning content is on your platform—an app or website—it doesn't mean that users will be engaged with it. Users have gotten used to perceiving content while simultaneously using social media or just chatting.

Because of that, YouTube or Twitch are so popular: people can interact, stay connected, communicate, and — what? Yes — just chat. If your platform allows them to chat, share emotions, or discuss something they love, the platform becomes sticky and a user's love brand.

Let's dive deep into the secret ingredients that make in-app chat an experience to remember rather than an experience to forget.

Сhats should be convenient

It means users can mention interlocutors and find settings easily. And, of course, chats should work without latency.

Features have to be clear to use and transparent

It means users can easily understand how to do anything in chat without thinking about what they need to click to get the result.

Chats should be safe and healthy

Fast and reliable moderation is a must, such as reporting tools against offensive messages or rule breakers. We think and write about building trusted space a lot; you can learn more about the approach by reading our articles.

Real-time messaging

A robust chat system should support users to engage in instant conversations. Features, like read receipts, contribute to a seamless experience. It's especially important when people discuss real-time content: sports, TV shows, or odds and trades.

Rich conversation tools

Users like to share emotions with minimum effort. So, tools like stickers should be supported. Also, pretty stickers make chat brighter and more attractive.

Reactions to messages add an element of expressiveness to conversations. Users appreciate the ability to convey emotions, provide quick feedback, or show agreement/disagreement.

Customization options

If chat is integrated into the platform, it should be organic, and it's natural part. The chat helps the platform become a love brand if it is part of it.

Extra tools to engage

Users like to be involved, so different polls attract even silent users who prefer reading, not texting. Also, just look at yourself: people like to push buttons if they can share their opinion through it.

If you add all of it, your users won't have a reason to return to familiar social media. Fill out the form below to learn how to integrate community chats on your platform (spoiler — fast and easy).