31 October 2023
AdmiralBet: public sports chats on the betting platform
AdmiralBet, Serbian betting service, aimed to provide in-app tools for players to increase betting activity, revenue, and users’ loyalty.
Goals
Active players tend to bet on different platforms and discuss bets. Also, there are several types of bettors and players—experts who want to share their expertise and newbies who seek advice. So, bettors need a place to gather in communities.
Our partner aimed to provide it, gathering betting communities on the platform and uniting fans around sports, by adding chats about football, basketball, tennis, and fantasy games, and one general chat as a lounge online room, with a copy-betting widget.
What ‘Watchers’ has done
- Placed a customized chat room. There is one entry point, users can participate in five chats dedicated to their favourite sports. The chat button is available in the section with sports events. The functionality is available on the web, mobile web, and apps. Users can communicate via text, animated emoji, and stickers. They can read chats only if they are authorized.
- Delivered a three-layer moderation, including the tools for in-flight moderation. That provided a healthy space for users' conversations.
- Provided full data.
- Integrated copy-bet widget.
User journey
- Authorised users can click the chat button any moment they place a bet. After opening it, they see chat tabs with four sports and a general chat and choose where they want to communicate. They can change tabs with different chats when they want.
- When they join a chat for the first time, users have to choose an avatar and create a nickname. Then, they can communicate, reply and react to each others’ messages, and report them if necessary.
- Users can share their bets to a chat in one click and can repeat after other users' bets: click the "Copy" button, and then add an amount of money to place through the cart.
