How to use interactive consumption content pattern to boost the platform usage?

Boost content engagement with integrated community chats and interactive tools. Audiences of all ages now seek interaction through mobile devices, gaming, and second-screen strategies. Increase retention with live chats and gamification features.

​​​​Who enjoys the interaction while consuming content? Spoiler: Not just Gen Z

Who enjoys the interaction while consuming content? Who finds classical TV broadcasting a bit outdated and struggling for interaction while watching news, shows, and sports, applying to their smartphones and other mobile devices? Who adores interacting with a gamer before gaming themselves? The popular answer to this question is Gen Z, but this answer looks a bit outdated.&nbsp;Patterns with high levels of engagement and interactions appeared when Gen Zers became a goal of entertaining companies. However, patterns quickly spread around users and viewers of different ages and generations. As discussed during the ‘The Future of Content Viewing’ talk at the IBC summit this year in Amsterdam, it is a mistake to talk about YouTube users as only young people. That’s just a cliche; if you use it, you just avoid statistics and big data provided quite widely.Yet, if the cause differs, conclusions stay the same and even become more critical. Suppose such a pattern is widespread and applied by various people. In that case, services and brands must meet these needs through communication strategies and product development.Let’s see some various use cases for such content viewing to realise how platforms can use this new habit for the greater good of both the business and the users.<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/630c8706-b4ea-4e73-a10c-70a0aa14614b.png"><h3>Boost games with social interaction</h3>There are different ways for games: from video games to iGaming, from single-player games to group and public ones. All of them can be enhanced with a high level of interaction while gaming if we are talking about group games and observing other players’ games or between games considering single-player games. This player can comment on their actions with audio or video, while other users comment on a chat with text, stickers, emojis, and gifs. Twitch, it seems like a video stream with commenting actions is a more customary and convenient approach, but we can argue that audio is much simpler. Streamers don’t need to prepare much for the technical part or, for example, their appearance; if the game is simple, they can play and comment from any place they locate in a moment. Also, their audio won’t distract users from the game when the video stream is too complete content itself and sometimes can be very distracting from the main content we want users to pay attention to. At the same time, they can like, share, comment and respond to the streamer and the game process; this is engaging and sticky: users share their emotions here and are more likely to come back to your platform/app as they used to come back to Twitch and Youtube.&nbsp;How to do itYou can add audio or video streams with a chat to your platform with any type of game. Your gamers will provide streams to their gaming process, which will accumulate more users. Particular gamers can gather communities with the habit of consuming gaming content on your platform.<h3>Enhance watching of sports with dynamic interactivity and after-messengers habit</h3>Mobile-first and mobile-only audiences are growing, at the same time the same audience watches programmes on TV because of traditions, habits, collective watching, and coverage: for example, some significant sports games and popular reality shows are broadcasted exclusively on TV. Such viewers lack attention to the TV screen and consume mobile content while watching TV. So, the goal for such an audience is to ‘keep their attention to the main content. It can be achieved with several tools. The first and primary is a second-screen approach: if viewers want to use their mobile phones while watching TV, you can provide them with this opportunity with a link to the main content. They can chat and discuss what’s going on in the main content; in this case, the second screen will be used as a community-building tool. Also, the second-screen approach helps to provide additional content for viewers, such as polls, quizzes, trivia, and bots that enhance the watching experience and focus the viewers’ attention on the content even when they would love to be distracted by their phones.How to do itThere are simple and more complicated ways. The easiest one is to connect a big screen to a mobile phone by scanning a QR code. So, users can scan QR on a TV screen and get into the chat as a specific mobile page or into your main app with additional features, polls, and tools for communications. The next level is to connect these devices in both directions: when users get into mobile by scanning something on the big screen, then they can send something to this screen: it can be some moderated messages, stickers, or emojis, which will be shown as a feed, or poll results.<h3>Grow retention with specific tournaments and rewards</h3>When users play on your platform, watch something, or use your app in any other ways but regularly, spending much time there, they wish to be noticed, and they wish to be entertained. Such a desire is also connected with gaming as it is: people get used to getting rewards even for the activities they like. Because of that, you can use gamification mechanics for users by assigning them different badges and achievements. But what is the meaning of it if they can not show off with their rewards? It returns us to the talk about the community. Even achievements work better and give more joy to their owners if other users can see them and comment. Also, users value specific and exclusive things like special stickers, emojis, or new opportunities with the usage of tools unavailable for most other community members. Users become sticky to the service if they get something there—you don’t want to throw away something you achieve.How to do itYou can add an opportunity for users to communicate in community chat and show their achievements there, as well as reward them with specific communication tools, such as stickers. When you award users with badges, it is necessary to show the losers how to get such a badge and stimulate them to take target actions.*Actually, there are many opportunities to give users tools and ways to communicate how they got used to doing so. Variants depend on the type of content on your platform and the results you want to achieve. However, you should remember that retention is a crucial metric for almost all platforms, and successfully integrated community-building solutions grow it in any case.

AI moderation for images, changelog, and marvellous iGaming stickers: what we added to the product last month.

Watchers' integrated chats now include AI moderation capabilities for checking images sent by users. Users can communicate in a habitual and convenient way without unpleasant content. That increases engagement and revenue on all type of platforms

AI moderation for images, changelog, and marvellous iGaming stickers: what we added to the product last month

<h3>Features</h3>Influencers’ stream recordingIf you provide audio streams on your platform and your users share their screens with some visual materials, voice can be recorded and re-used to attract more users and even for your promotion on social media or other platforms to attract more people to use your service.AI moderation of imagesWe provide users with the opportunity to send pictures and allow them to communicate in a completely trusted and healthy space with AI moderation tools. You can activate the AI moderation tool, which will block all inappropriate messages with images automatically. Alternatively, you can activate manual pre-moderation and check all messages before they get into the chat.However, manual moderation is available for both options: if you find the image AI allowed for sending inappropriate, you can hide it afterwards.ChangelogIntroduces a changelog to track platform updates and modifications. Partners can subscribe to all updates through the admin panel and receive a letter with product news after every release.<h3>Improvements</h3>Text Input for Bet/Win Sharing&nbsp;Users can add some additional text while sharing their bets or winnings.Chat Disable Management&nbsp;Any partner can pause or turn off a chat on their side directly on the admin panel and add an announcement for users as to why the chat is unavailable and when it will be open again.Toggle for threads and automatic banning&nbsp;You can turn threads functionality on and off anytime, as well as the opportunity to ban users automatically based on other users’ claims. You can activate and deactivate these features at any moment.Asian localisationWe’ve added Korean and Japanese pre-moderation tools and localised the chat interface.Custom sticker settings and a new iGaming sticker packPartners can add as many sticker packs as they wish, activate several at a time, and assign an emoji to each sticker. When users type this emoji into a chat, the assigned sticker will be proposed for sending despite an emoji.<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/af2dd38c-5ca4-4ec8-8736-4465e5846733.png">We’ve also added a default sticker pack for iGaming, which a marvellous Brazilian illustrator created especially for us.

Watchers triumphed at the SiGMA East Europe Startup Pitch Competition, clinching the top prize with our innovative SaaS solution.

SaaS Watchers which integrates community chats to content platforms triumphed at the SiGMA East Europe Startup Pitch Competition, clinching the top prize with an  innovative solution.

Watchers Wins Top Prize at SiGMA East Europe Startup Pitch Competition in Budapest

Chosen from numerous industry startups, we had the opportunity to showcase our solution in Budapest and connect with investors, experts, and leading industry players among the six finalists.<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/3971a760-f354-4ac7-b058-30bb451376ac.png">On September 3rd, Alina Kuzo, Head of Content at Watchers, presented our company. The judging panel, consisting of Robert Duboff (Director at Velo Partners), Marianna Tavella (Chief Legal Officer at SiGMA Group), Harmen Brenninkmeijer (Managing Partner at NYCE International), Mariusz Gąsiewski (CEE Mobile Gaming &amp; Apps Lead at Google), Vinicius Moraes De Carvalho (Investment Partner at Ikigai Ventures), Vladimir Malakchi (CEO &amp; Managing Partner at Xanada Investments), and Jarek Bialek (CEO of Revenue Capital), selectedour pitch and solution as the best.<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/dd6701bb-baac-41ac-8ff2-7c03c4bc18a2.png">The SiGMA East Europe Summit (September 2-4) brought together a vibrant community of providers, experts, operators, and investors. It is a significant platform for market leaders to network and explore the latest trends and technologies.

When was the last time you watched or listened to a live stream? Do you do it regularly?

Learn about the different user motivations and platform-specific interactions during live streaming, and why video and audio streaming integration on your platform can significantly boost engagement, retention, and revenue.

Internal audio and video streams: Let's delve into the most interactive type of content

Platforms like YouTube, Twitch, and Steam have become integral to our digital habits, where participating in and consuming live streams is more than just a trend—it's a routine. When a new game is released, many users prefer to watch others play before deciding to purchase it. Often, users are uncertain about engaging with content, playing, or buying a game, but they are eager to see how others experience it, feel about it, and what they think.Users' attitudes towards participation in streams vary widely. Understanding these differences is key to exploring the specific uses and gratifications that attract new viewers to streaming sites.<h3>What are the motives for watching streams? Types of users according to their goals</h3>In our participatory culture, digital users increasingly feel the neccessity to interact with the content they consume. Live video streaming, particularly of gaming or watching processes, is one of the most interactive forms of content. Analysing these interactions offers valuable insights into user consumption behaviour, emotional involvement, and audience engagement.Emotional involvement is crucial for platforms to build strong connections with their audiences, fostering loyalty. Meanwhile, user interaction is a major factor in attracting and retaining viewers. Video Game Streaming (VGS) motivates viewers to actively engage with broadcasters and other co-viewers, sharing their passion and experiences with the game.﻿<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/6a082009-df0f-4bf8-9f9e-f225e6209612.jpg">A study of 1,060 streams across video gaming and talent shows, provided by Xu, Wu and Zao for the study “Exploring viewer participation in online video game streaming” found that the streamer’s level, number of fans, and stream start time have little impact on real-time user interactions and comments. Frequent updates and the constant influx of new streamers have made audiences accustomed to seeing fresh faces, reducing the importance of a streamer’s level or fan count. Notably, female streamers received more real-time comments than male streamers, while the duration of a live stream had minimal negative effects on comments. The number of viewers, likes, and gifts all positively influenced real-time comments.Comparing game video streaming and talent show streaming revealed that the number of viewers had a stronger positive effect on real-time comments in-game streams. In talent shows, likes were a more powerful stimulus for real-time comments, unlike in-game streams where they had a less significant impact.Through a questionnaire study, provided by Sjöblom and Hamari for their article “Why do people watch others play video games,” five distinct types of motivations for using streaming platforms were identified: cognitive, affective, personal integrative, social integrative, and tension release. Information-seeking was positively associated with the amount of time users spent on the service and the number of individual streamers they watched. Social integrative motivations were the primary predictors of subscription behaviour.At the same time, Speed, Burnett, and Robinson divided users who interact with streamers into four groups:<ul><li>Try before you buy</li></ul>Users who watch video streams for entertainment and making a final decision about a purchase.<ul><li>Antisocial viewers</li></ul>Users who watch streams for entertainment but reject any other interactions.<ul><li>Loyal Lurkers</li></ul>Users who consume a variety of content related to their favourite streamers but are not interested in others.<ul><li>Social viewers</li></ul>Those who use the platform to create and support social communities with other streamers and viewers.Considering these groups, you can predict the level of interaction and engagement of the stream and imagine how many users stay with the platform, how many stick to the particular streamer, and what share of users will be ready to buy content per product the stream is dedicated to.<h3>Differences in Streaming Across Various Platforms</h3>The three primary platforms for live video streaming are Twitch, Discord, and YouTube. However, each of these platforms serves a different purpose, even at the most fundamental level. Twitch is a dedicated streaming service designed to enable individuals to broadcast live content to others. Discord, on the other hand, began as an instant messaging app tailored for gamers, allowing them to communicate with each other through text and voice while gaming. Then, the platform developed other functions for community activities, for instance, you can co-watch YouTube videos via Discord. YouTube, primarily known as a video-sharing platform, is the most public and traditional of the three. As a result, both users and streamers have different expectations and goals when using these platforms, even though they may all seek to deliver a similar live-streaming experience.When discussing Discord, it’s important to mention audio streaming, which is a unique and intriguing avenue for platforms, users, and streamers.Audio streams require significantly less energy, time, technology (such as OBS), and financial investment compared to video streams. While audio streams can be just as interactive as video streams, they have their own specific characteristics and cannot be used in exactly the same way. One example is the Clubhouse app, where users were able to join groups to discuss topics via voice. However, it didn’t gain long-term traction because users lacked pre-planned topics or events, making it challenging to continuously generate new themes for discussions.<iframe class="ql-video" frameborder="0" allowfullscreen="true" src="https://www.youtube.com/embed/fOkNd4y57YU?showinfo=0"></iframe>Despite the ease of use associated with audio streams, streamers still need to invest effort into creating engaging content. If streamers are willing to dedicate more attention to this medium, audio streams can serve as open podcasts, for example. One of the simplest formats could be live commentary on various types of content, such as sports games or films, where influencers can rewatch movies with their audience and provide real-time commentary without worrying about their appearance.Additionally, major social media platforms like Instagram offer streaming capabilities, notifying all of a streamer’s followers when a stream begins. This is effective for both streamers and the social media platform itself. However, a key question remains: how does this benefit the platform that pays the streamer?&nbsp;<h3>Why Hosting Streams on Your Platform is Beneficial</h3>For companies, hosting streams on their own platform rather than relying on third-party services like Twitch or YouTube offers several advantages. First, it keeps the audience within your ecosystem, which boosts engagement and retention rates. For example, brands that integrate live streaming into websites or apps often see a 20-30% increase in user engagement and a similar boost in user retention compared to those relying on external platforms. Additionally, owning the streaming platform allows you to monetise content directly, capturing 100% of the revenue from ads, subscriptions, and virtual goods. It also strengthens brand loyalty, as users associate the streaming experience with your brand rather than a third-party service.Finally, having direct control over the streaming environment enables better data collection and analysis, allowing companies to refine their content strategies and improve user experiences based on real-time feedback and interactions, and providing absolutely trustful space which cannot be guaranteed by social media platforms.<a href="https://watchers.io/post/moderation_sports-online_communities" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">Read about social media and trusted spaces during sports tournaments</a>If you would like to discuss opportunities to integrate live streaming solutions, both audio and video, fill out the form below.

Since July, our partners can activate sending images to a chat for users, create a developed system of badges and assign them to users to stimulate engagement and paid actions. 

Add integrated community chats and allow users to communicate not only with text, voice, stickers, but also with pictures. Award users with badges and achievements. Provide tools for meaningful communication directly on your platform with Watchers. 

Images and badges: what great we’ve added to chats for users

Let's see what’s new on the Watchers product side?The developed badge system<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/00780b60-8797-483b-bdb9-dd11876e0232.png">Partners can create a developed ramified system of badges for awarding users, or just one specific badge and assign them to users or different groups of users. Users themselves see a tooltip on how to get the badge and a notification about a new assignment. Users can be awarded multiple badges, and all of them will be visible on the user profile.Pictures and images<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/556a478a-dbcf-44cb-8fe3-c7b12c0b211c.png">Users can send pictures and images to a chat if you activate this opportunity. Users can send up to 10 pictures at once. Other users can report, react, and reply to messages with pictures. Admins and moderators on the partners' side can block the image sending or just hide a sent picture. Especially important that sending pictures can be disabled at any moment. In this case, the button to attach a picture will just disappear.Some small adjustmentsModeration of threads is linked to their parental roomsThreads can be moderated with the parental rooms, and all restrictions users have in the main room work for threads as well.Notification about the activation of the autotranslation toolUsers will see the notification linked to the button if the partner activates the autotranslation feature for them (remind: this feature allows users to communicate in a multilingual chat by choosing a needed language. All messages including new ones will be translated to this language automatically)Admins can pin messages in a chat through the admin panelNo need to open the chat on the interface for it.Opportunity to block users externally through bearer tokenIt allows partners to block users, specifying a reason and a length, in a particular room or all rooms, or unblock them.***If you need any help with the activation, or you would like to get more details, text us through the form below. We are here to help!

Our solution has been updating non-stop to make your experience and your end-users' journey excellent and bright. We’ve gathered all essential updates made during the last quarter to improve our partners' and end-users' experience.

Webhooks for push-notifications, tools for sharing screen, autotranslation, and personalised marketing pop-ups—read about Watchers last released features and try integrated community chats today

All Watchers' new features for the last quarter: Try and enjoy

<h2>New in UX</h2><h3>Threads&nbsp;</h3>Threads allow users to communicate with each other, save meaningful context, and organize dialogues conveniently. They encourage meaningful discussions without distracting other participants in a chat. Additionally, they provide users with a way to gain more clarity without starting personal texting.<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/9775d2b7-c6a5-4dab-a9b1-c9022b7b8e67.png"><h3>Autotranslation in chat&nbsp;</h3>Users can choose the language in which they want to read messages and activate it with a click. This feature allows users to feel comfortable in multilingual chats and enables you to provide one common chat for all language groups of users.﻿﻿﻿<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/fa5b8aa8-5981-4c45-82fd-a2d6534bf7e9.png"><h3>Sharing presentations and other visual materials during audio streams</h3>If you provide audio streams in chats, hosts of such streams can share their screens with any visual materials. This can be crucial for domains like stock trading, where influencers prefer to illustrate their strategies.<h2>New features</h2><h3>Personalised pop-ups&nbsp;</h3>We've added a tool for sending marketing offers or announcements in a chat. You can customise your pop-ups (both their visual part and how they are sent to users). You can also link this tool with your CRM system and personalise these pop-ups based on API. <a href="https://watchers.io/post/personalised-marketing-offers" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">Learn more about the feature.</a><img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/94efde46-80bc-48db-aaf8-8550346082eb.png"><h3>AI tools for semantic analysis of messages&nbsp;</h3>You can perform semantic analysis of users’ messages through the admin panel with our AI tools based on Open AI. You just need to provide the correct prompt and add messages that can be exported from the admin panel as well. If you want a deeper semantic analysis made by our specialists with insights, examples, expert comments, and visual graphs, we will be happy to provide it.<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/fa346425-361e-405b-9889-4742c615978f.png"><h3>Automatic posting of messages to empty chats&nbsp;</h3>If you want to prevent users’ fear of empty chats (sometimes people don’t like to be the first to start a conversation), you can set up automatic sending of messages to a chat. These messages can be localised to different messages; also, you can choose a delay for sending and the type of chats. <a href="https://watchers.io/post/multilingual-community-chat" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">Learn more about the feature.</a><h3>BigWin Widget&nbsp;</h3>This widget works perfectly for iGaming platforms. If you want to send announcements in a chat about big winnings, just set it up to encourage users to engage in games more.<h2>Updates in the back office</h2>&gt;Dark mode of the admin panel for comfortable usage of the service&gt;History of message corrections If users edit their messages, moderators see a specific mark on the message and can also check all edits.&gt;Descriptions for all admin panel sections to help you navigate easily<h2>Small improvements and tech stack</h2><ul><li>Webhooks for transmitting events to your side help you build a system for additional features, such as push notifications about new replies to the user’s message in a chat.</li><li>Opportunity to customise colours of badges for users.</li><li>Added decrypted userIDs to the data export of users and messages.</li><li>Opportunity to ban users from the list of chat participants, not only through the context menu of messages.</li><li>Added links to the documentation scope in the admin panel to help you find all necessary information easily.</li><li>There are distinct toggles for allowing users to change avatars and nicknames. Now, you can allow users to change only avatars or nicknames or restrict both parameters.</li><li>Opportunity to restrict users from sending all links in a chat. This can be set through a toggle as well.</li><li>We combined all language settings into one page.</li><li>All settings for live streams on the platform are also gathered on the same page.</li><li>API for external creation of rooms with specific room IDs.</li></ul><h3 class="ql-align-center">***</h3>If you need help with activation or usage of any of these features, please connect with us. Also, we are happy to get your feedback!

Ensuring trust and safety in online environments is paramount in today’s digital age. We constantly develop moderation systems to guarantee a pleasant user experience without any issues. Our moderation system contains four layers and is suitable for 

AI tools for moderation to protect your users and make integrated community chats safe are great, but when they work together with users' moderation tools and convenient back office for in-flight human moderation, it becomes just the best solution

A four-layer moderation system for your chats: stops lists, AI moderation, tools for in-flight, and users’ reports

We consider differences between all these domains and set the system suitable for all of these industries, allowing users to feel comfortable and free at the same time.<h3>Four levels of moderation and a bit more</h3>Stop lists, masks, and extra restrictions for the spam-free areaThe first moderation layer is based on lists of words, phrases, and links. It is the simplest yet effective way to prevent users from sending generally violent lexicon or competitors' names. To prevent spam, you can restrict the sending of any links to a chat; to prevent sharing private data—any phone numbers. We also mask phone numbers and bank card numbers to protect users from fraud.The benefit of stop lists is that they can be updated at any time—it is possible to add new items after the launch. The default stop lists are prepared for different languages and activated when we receive the GET parameter with the user interface language.AI tools based on OpenAI suitable for the majority of languagesThe AI moderation system checks all messages sent to a chat in 10 ms. It automatically takes predetermined moderation actions when it detects content that matches criteria set in rules, such as profanity, hate speech, sexual content, self-harm, etc. You can turn on the automatic hiding of messages, and the tool will automatically hide all messages that match the criteria, with a mark indicating the reason for hiding. Additionally, the AI tool flags such messages on the admin panel, allowing human moderators and admins to focus on rule breakers who posted these messages or even send such issues to the CRM system.This tool can be used for preventing self-harm, for example, in the context of responsible betting. If the system finds messages that can be interpreted as potential self-harm content, such messages can be sent to the CRM system for a ticket to resolve the issue, possibly blocking access to betting. For responsible betting, chats can be crucial because the main platform sees what is really happening with users and what they have on their minds. Moderation helps you keep chats clean while staying in touch with users and always knowing what they want, doubt, plan, and think about your platform.<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/3ba8c9ae-fbde-4cda-9508-f2e96fbfa00f.png">Users’ moderationUsing social media, people have become accustomed to making their personal space comfortable and friendly. If people see offensive messages, they tend to report such content, delete inappropriate posts and comments, and block their authors from their feeds and private space. So, we allow users to report messages and rule breakers and hide and block them. Users can block other users if they don’t like each other. Both can continue to communicate in a chat but won’t see each other's messages.Tools for human in-flight moderationThe first three layers cover 95% of violations in a chat, but if you want a 100% clean chat, we provide comfortable and convenient tools for in-flight moderation. Moderators can hide messages, see AI flags, ban users, and check how often particular users break the rules. Moderators also review user reports and transmit technical issues to the CRM system, which helps users feel safe on different levels.<h3>All levels are responsible for different benefits and advantages</h3>Pre-moderation is easily customized. Platforms can tailor their own rules to fit community standards and cultural sensitivities, considering habits and possible violations on the platform. AI tools support scalability: it doesn’t matter how many users and messages are gathered on the platform; AI processes all content at the same speed and with the same high quality. AI helps to reduce routine tasks for human moderators by handling violations of the same type, allowing human moderators to focus on more difficult tasks or nuances. AI, combined with in-flight moderation, enables real-time moderation, ensuring users do not encounter any violations in the chat, as all examples of profanity are caught by AI or human intervention.Coverage for all nuances: users’ moderation tools protect individual preferences and help them maintain a good mood. If someone cheers for a different football team, users can simply hide such fans for themselves, and everyone is content.<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/a82cb364-9309-4f2a-b185-522c8e38bdf1.png"><h3>What about chat rules?</h3>We have a default scope of chat rules that are universal for all domains and platforms; however, they can be customized for each platform along with the settings of AI tools. Regular chat rules include the following restrictions:What is prohibited?- Obscene and inappropriate language, socially inappropriate/unacceptable words or phrases, as well as abuse, swearing, and hostile remarksCursing, vulgar and offensive language aimed at denigrating the honour and dignity of other users are all prohibited. By hostile remarks, we mean messages aimed at offending people because of their race or ethnicity, nationality, religion, disability or illness, sex, gender identity, or sexual orientation.- Aggressive or degrading statements, harmful stereotypes, and statements referring to the inferiority of others are prohibited. Harmful stereotypes, by which we mean degrading comparisons, are not permitted. Speech that degrades human dignity through comparison, generalization, or behaviour description is also forbidden.- Flooding and advertisements- Threats- Private dataIt is forbidden to send phone numbers, addresses, IDs, any other document data, bank card details, etc.—whether users' own data or that of others.- Fraud and begging- Cybersecurity breachesAny attempts to gather users’ confidential information or data or to gain unauthorized access to a service, product, or platform are forbidden.- Nicknames/usernames that contain anything that is restricted by any of these rules are forbidden. Also, you can activate a tool that will check users' nicknames from the main platform’s profiles.- Political and sexualized provocationsPropaganda and any provocative content are forbidden.<h3>Threshold for violations</h3>All of these topics and threads can be settings specifically for AI tools. The default threshold for marking such a message is 75%. This means that if AI tools are 75% certain about the existence of one of the threats in a message, it will be flagged and, if suitable, hidden automatically. However, if you have a thread that is more sensitive for your platform, you can decrease the entry threshold for such a violation and flag it even with 30 or 40% certainty. So, if even a hint of sexual issues or self-harm is inappropriate, add the low threshold for these topics, and AI will catch all possible variations and even veiled messages in this area.

We've developed marketing offer for sending to chat: now they look like pop-up, can personalised for users or even linked to your CRM.

Integrated chats with different widgets for providing personalised marketing campaigns.

Take it personal: Flexible widget for marketing campaign on a chat

Do you know that users are more loyal to making purchases while they are consuming content they like and are involved in?Our new widget allows you to schedule and send pop-ups to a chat, these pop-ups will be visible to all users you want to show it to. This widget is fully customisable and can contain pictures, text, and links. Offers can be the same for all users and chats or can be personalised manually or via API. Connecting sending with your CRM is also possible.This tool will boost revenue streams and help you provide marketing campaigns with the community-building tools integrated into your platform. So, you can promote your new products or sponsor integrations now through email news-letters, but when your users really are on the platform.What a use case could be here? Any! Imagine users who are watching a broadcasted game. The break has just started, and viewers are emotional about the game and want to stay in this football, tennis or hockey flow. Show them a pop-up about the sale to the annual subscription and link the text and picture on the pop-up with the game this user is watching. Conversion in such offers perceived in such a situation will be much higher than with regular marketing materials that are not linked with the community or content directly.﻿﻿<img src="https://watchersweb-prod.s3.eu-central-1.amazonaws.com/2db403d1-eccd-41bd-aca1-4b90b9560711.png">

What is high-quality UX, how do we meet the needs of our clients from different domains, and what are the criteria for white-label service design?

How do we customise integrated chats perfectly and achieve the best user experience for users? Watchers' product design team share their views on the topic.

Simplicity and Consistency: How do we provide excellent UX for partners from various industries 

We integrate chats and other tools for communication to different platforms, from trading to video streaming services. Users of such platforms are different and follow various needs and goals. It's the first challenge with UX. The second one is that we have a white-label solution, so our chats&nbsp;have to&nbsp;become an organic element of your partners' interface. How do we achieve it? Watchers' product design team shares their views on the topic and describes the approach to building the perfect UX for each partner and every end-user.<h3>What does “high-quality UX” mean?</h3>An answer is a bit obvious: high-quality user experience means creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. A high-quality UX enhances customer satisfaction and loyalty by improving the ease of use, and pleasure provided in the interaction with the product. For an integratable solution like ours, it means ensuring that users feel engaged, valued, and connected within the platform, facilitating a seamless and enjoyable social interaction.Additionally, we evangelize the principle that 'the best design is the one the user doesn't notice.' That matches with our goal of seamless integration.<h3>How do your approach balancing different clients’ unique needs?</h3>Balancing the branding needs of different clients in a white-label product involves creating a flexible design that adapts to various branding guidelines and aesthetics. We typically utilize modular design systems that allow components to be easily customized in terms of colours, fonts, and icons without disrupting the core functionality.However, in some cases, we don’t need to deal with specific custom components. Such separate elements must align with the partner’s design code and should not introduce any distortions to the user experience. This approach allows each client to imprint their unique brand identity onto the interfaces we provide.<h3>Can you share a specific challenge you've faced in designing white-label products?</h3>Imagine we work across various domains like VOD, betting, and trading. It’s clear that the primary scenario involves socializing platform users around content, but we also focus on increasing users’ transactional activity. Each domain requires its unique success metrics. So, the challenge is to adapt one particular solution to platforms with different goals, content, and audience. Also, differences can lie in one domain. For example, users can watch live content on the video platform and discuss emotions in real-time supporting the football team, and then go to watch and discuss the series and write a review—without such strong emotions but taking time for reflection and avoiding spoilers. We need to find balance and a solution for both ways in the perimeter of the same platform.<h3>What key principles do you prioritise to create a seamless and user-friendly interfacet?</h3>Simplicity&nbsp;in navigation and interaction to ensure ease of use regardless of the user's technical skills.Consistency&nbsp;in core functionality and interaction patterns to reduce learning curves and enhance usability.Adaptability&nbsp;to allow for easy customization and integration of different branding elements without compromising on usability or aesthetics.<h3>In the context of white-labelling, how do you manage user feedback?</h3>In managing user feedback, we establish a loop that encompasses both our clients and their end-users. By implementing analytics and tracking tools, we closely monitor user interactions with platform elements. We also encourage our clients to perform regular user testing and conduct surveys.Additionally, we actively engage with the end-users directly. If something displeases or pleases users, they often share these experiences in chats. This direct feedback provides us with invaluable insights into user preferences and needs. The data collected from these various sources is meticulously reviewed to inform iterative improvements, ensuring that our products continuously evolve and effectively meet user needs.<h3>What tools do you find most effective in testing and iterating on user interfaces?</h3>One of the most effective methodologies we use is the Jobs to be Done (JTBD) framework. JTBD helps us understand the underlying reasons why clients and their users choose our product—what jobs they are hiring it to do.In practice, we start by identifying the various "jobs" that users need to complete with our interface. We then design our UI to make these jobs as intuitive and straightforward as possible. For each iteration of the product, we use both qualitative and quantitative methods to assess how well the interface helps users accomplish these jobs. This might include user testing sessions, where we observe users interacting with the product, or analyzing usage data to see where users might be struggling.For instance, in our last release, we improved the menu display because users in certain scenarios were losing the ability to interact with it effectively. Our ongoing evaluation directly informed this adjustment of how users manage their "jobs" through the interface.JTBD not only guides our design choices but also helps ensure that our white-label products seamlessly fit into the diverse workflows of our clients and their users, thereby enhancing overall satisfaction and effectiveness.<h3>What product metrics affect your approach to designing?</h3>Retention&nbsp;is crucial because it measures how well our products keep users coming back, which is a direct indicator of the effectiveness of our user experience and overall product satisfaction.Conversion&nbsp;rates help us understand whether the design effectively encourages users to take desired actions, such as completing a transaction or regularly engaging with content. This metric guides us in optimizing the user flow and interface elements to better lead users towards these target actions.The lifetime value&nbsp;of a user is also a pivotal metric, as it gives us insight into the long-term value a user brings to the platform.<h3>How does your approach differ depending on the partners’ domains? UX can be really different for investors, bettors, and film lovers.</h3>For investors, clarity and information density are crucial because these users seek detailed and reliable data to make informed decisions. For example, we partner with a trading exchange that has incorporated our product into its platform. With our solution, they can host live streams with influencers directly on their platform without needing external resources. These sessions discuss current news, trends, and expectations, encouraging users to make more informed and profitable investment decisions.For bettors, we emphasize the social and community aspects of the experience. Our design aims to enhance interaction within communities, making it easy for users to share tips, celebrate wins, and learn from each other. Thus, increasing transactional activity through a socially enriched environment.Film lovers, on the other hand, value visual appeal and ease of content discovery. For VOD services, the discovery metrics are critical: the faster users find interesting content, the longer they will remain active users. That's why we focus on getting users to share their viewing experience and make recommendations to each other.<h3>How do you stay updated on the latest design trends and technologies?</h3><ul><li>Read industry publications and blogs like Smashing Magazine and UX Collective.</li><li>Participate in design webinars and workshops.</li><li>Engage with other professionals through forums and social media groups.</li><li>Experiment with new tools and methodologies as they emerge.</li></ul>

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