10 Best Community Engagement Platforms in 2025

What are the most popular community engagement platforms, and what can you use as the best alternative for them.

10 Best Community Engagement Platforms in 2025

In today's digital era, community engagement is compulsory for every organisation, brand, and company. Apart from promoting unity and cooperation among members, it facilitates decision-making, increases online visibility, and boosts productivity.

However, to maximise the benefit of community engagement, you need a safe and secure platform. Hence, this article discusses the top 10 community engagement platforms in 2025, their key features, pros, cons, and pricing. It also highlights important factors to consider when choosing a platform so you won't make costly mistakes.

What Is a Community Engagement Platform

Community engagement platforms are digital tools or software that enable organisations to plan and manage various engagement activities with business partners, team members, professionals, or groups of people who share similar ideas. These platforms provide a safe and conducive environment for online meetings, video conferences, and other collaborative activities that enhance the growth, unity, and overall success of a brand.

A community engagement platform isn't the same as a social media network, although they share some functionalities and features. Unlike social media, which allows open public participation, only like-minded individuals or people who share the same job, club, or habit can effectively use platforms for community engagement.

Engagement tools are designed for strategic conversations and online events within a team or organisation. At the same time, social media networks mostly deal with surface-level interactions among users who may not share common interests or goals. The primary purpose of social media networks such as Facebook, X (Twitter), and Instagram is to reach a wider audience, react to trending content, and connect with diverse people across the world for casual discussions or entertainment. Also, with the decrease in the desire to create communities on social media, digitalised users prefer to participate in small thematic communities, as the recent research by The Verge shows. 

On the contrary, community engagement platforms focus on ensuring smooth communication, fostering trust and long-term collaboration, and sharing exclusive information among team members, private groups, or like-minded communities.

Unlike social media, where anyone can post content at any time, engagement platforms, such as Discord, provide customisable moderation tools that allow administrators to manage participation, content, and privacy within the community. Due to this, users, aka community members, can feel this digital space as the third place.

Why Community Engagement Matters

Community engagement is more than a sense of solidarity; it's a foundation for every successful community. It's a series of activities, events, and actions that protect the interests of the community members, make the digital gathering more lively and productive, and ensure seamless communication.

1. The Growing Role of Community

There has been a tremendous rise in the impact of community on organisational growth, product sales, and brand visibility. Unsurprisingly, 86% of businesses admit community management is essential to their success, while 72% plan to invest more in engaged communities before the end of the year. Likewise, active communities are a guaranteed source of reliable feedback. When brands create a secure digital space where past and present customers give honest reviews on products and services, they obtain first-hand information and helpful clues on how to perform better in the market.

An increase in the global market size of online community engagement platforms also shows that community engagement is essential. Statistics offered by Amra & Elma , one of the top New York digital agencies, claim that community platforms recorded an impressive increase in sales, which signifies a significant shift in how companies communicate and interact with their audience, buyers, and members.

What does it imply?

The above stats and reports imply that companies that pay more attention to strategic community engagement and invest heavily in communities will possibly generate more leads, gain more visibility, become more popular, and record higher sales than those who rely only on social media marketing in this year and beyond.

It also implies there is a drastic shift in the way customers and consumers want to be addressed by their favourite brands or organisations. There is a noticeable shift from broadcast-style communication methods in which the audience can't react or respond to the information.

Instead, collaborative and participatory means of communication are becoming the new normal, leaving organisations with no option but to adopt the new trend to remain relevant and competitive.

2. Increased Retention Rate

Retention is simply the ability of a brand or organisation to retain first-time community members and convert them into ardent and active participants in the community.

Many organisations and companies create an official social media page as a means of interacting with the target audience, but they couldn't convert their followers or retain first-time clients like they wanted. The reason for the poor result isn't far-fetched: some social media networks lack customer-retaining features, which is why companies must explore community engagement platforms.

In the same report, organisations or brands with active online communities experience a 53% higher retention rate than those without because they interact with their first-time customers, request their honest feedback, make them feel important, organise enticing activities, and provide special treatments to members alone.

They explore data, gamification, and other features provided by community tools to capture people's attention, entertain them, make them register, and convert them into long-term members.

What does it mean?

This implies that the years ahead will witness a steady rise in platforms for community engagement because brands won't treat member retention as an afterthought. It also suggests that organisations will invest in platforms that guarantee high member retention, quality community support features, and other exciting tools.

If done accurately, community engagement makes members feel loved, welcomed, and happy, leading to an increased retention rate. That's not all—members of an active and valuable community will invite their relatives and friends to join, thereby increasing the number of participants in the long run.

Why is retention necessary?

Have you heard about love brands? No love brand is possible with a low retention rate.

Retention is one of the crucial yardsticks determining the success of an ad campaign, community engagement efficiency, and marketing success rate. Retention is critical because it prevents organisations from spending huge funds on lead generation. Companies focus on converting retained members into consistent customers or premium members, growing their loyalty and trust in the brand.

The Rise of Branded Community Platforms

A Community Platform Marketing Statistics report revealed that 60% of companies own a branded online community, while 58% of brands that participated in the community-related survey use three or more tools to run their community business. Organisations are investing in proprietary or branded platforms rather than relying on public or open social media groups on Facebook.

They now run memberships, own community apps, or dedicated forums that feature their logo or brand name to control the experience, data, brand environment, and monetisation. This trend not only encourages inclusiveness and stronger relationships between brands and customers; it also ensures companies have better control over engagement, retention, data insights, member experience, and monetisation possibilities.

How to Choose the Right Platform

Choosing the right platform for the brand can be a herculean process, considering the wide range of options available in the marketplace. See the table below, which contains six crucial factors to consider before settling for a community engagement platform.

community platform comparison table

Top Community Engagement Platforms in 2025

Having reviewed different platforms, below are the top community engagement platforms:

1. Bettermode

Known for its no-code customisable feature, Bettermode is an engagement platform that helps businesses build and manage their online space, websites, and resource centres. It is suitable for companies without extra developers, because it allows customising community layouts and appearance without writing a single line of code. Communication is a two-way affair as customers want to communicate with their favourite brands and fellow consumers.

It includes a forum which encourages peer-to-peer discussions, question-and-answer sessions, and user feedback. Bettermode also creates a section where members and consumers can access articles, documents, and guidelines. It is possible to track community growth, members' attitudes, retention, and other engagement metrics. Bettermode can be connected with Slack, HubSpot, and Google Analytics.

community engagement platforms

Pros

  • Over 2000 apps and software integrations via Zapier
  • Self-service and a knowledge base that reduces support tickets
  • Embeddable widgets that ensure seamless web integration
  • Can host thousands or millions of active members at once

Cons

  • It is more expensive compared to some options in the market
  • Some users outline slow support response time
  • Multiple integration tools can be overwhelming and uncoordinated

Pricing

Bettermode offers three pricing options, including a free plan, an advanced (Pro) plan with a monthly fee, and an enterprise plan for larger businesses.

2. Mighty Networks

Mighty Networks is designed for coaches and brands which wish to create an active community without encountering technical complexity. It incorporates courses, memberships, and seminars for users' benefit and satisfaction.

Mighty Networks is suitable for brands in the e-learning industry as it offers multiple course creation tools. It supports long streaming sessions and encourages active participation through gamification elements. Schedule polls and surveys to keep the community engaged even when the manager isn't available.

community engagement platform

Pros

  • Clean interface and robust API
  • Strong community-building features such as ‘People Explorer’
  • Suitable for creators selling courses and memberships
  • Responsive customer support

Cons

  • Pricing is on the higher side, especially for inexperienced or new brands and creators
  • Additional transaction fees make it more expensive

Pricing

Mighty Networks offers five pricing options, including community plan, courses plan, business plan, growth plan, and mighty pro. Each plan has a unique monthly fee, ranging from $41 and above. 

3. Skool

Skool is a streamlined platform that combines community, courses, and gamification to boost engagement and help brands achieve their business goals. Created by Sam Ovens and backed by Alex Hormozi, it's designed for creators interested in teaching their members and connecting with them without unnecessary complexity. 

Skool contains a space for unlimited courses with progress tracking and a forum where members have interactive sessions with each other. Members and creators can also schedule events, watch live videos, and attend online tutorials.

community engagement platform

Pros

  • Suitable for engagement-focused brands
  • Top gamification elements that drive active participation
  • Clean and ad-free interface
  • Active Skool community for support and networking    

Cons

  • No annual-billing discounts
  • Limited customisation options
  • No quizzes, certificates, or progress tracking for courses    

Pricing

Skool offers just two subscription plans: Hobby and Pro. Each of them includes a free trial.

4. Swarm

Swarm is a digital engagement platform designed to manage professional networks for brands using advanced AI technology. Swarm provides an online store where people can purchase the client’s products or services and focuses on video communication.

community engagement platform with video

Pros

  • It encourages seamless partnerships
  • Swarm allows branding customisation
  • Fast and responsive customer support

Cons

  • Transaction fees on every membership subscription
  • May not be the best solution for large-scale businesses or brands with large teams

Pricing

Swarm offers four options, which differ in the number of potential community members.

5. Heartbeat

Heartbeat is built for communities that thrive on live interactive sessions and real-time engagement. It's perfect for cohort-based programs, coaching groups, and membership communities that centre around events and conversations. Heartbeat connects with Zapier, Stripe, Google Calendar, Zoom, and Notion for more community productivity. 

community engagement platform

Pros

  • User-friendly interface designed for engagement
  • Strong support with live webinars and an active community
  • Templates for events, docs, and workflows

Cons

  • Limited customisation compared to other platforms        
  • It is sometimes challenging to set up
  • Some communities are inaccessible    

Pricing

Heartbeat offers three pricing options, which differ in the number of members.

6. Kajabi

Kajabi is a digital product platform that combines course creation, marketing automation, website building, and community management. It features spaces for interaction and live sessions where all members can interact without discrimination, and allows assignment creation to motivate active participation.

community engagement platform

Pros

  • It's an all-in-one solution which eliminates the need for multiple tools
  • Comprehensive marketing and sales features
  • Strong analytics and reporting.

Cons

  • It's more expensive than many community-only platforms
  • Too many features can be overwhelming for users

Pricing

Based on the number of your products and contacts. All options have a free trial and a monthly fee, which is charged annually. 

7. Discord

Discord is a free communication platform built initially for gamers but now used by diverse communities for real-time text, voice, and video chat. It's ideal for casual engagement without the cost of traditional community platforms. Discord organises conversations by topics, projects, or specific purposes for seamless usability, and allows users to create watch parties around YouTube content.

community engagement platform

Pros

  • Core features are entirely free
  • Excellent voice and video quality
  • Highly customisable through bots and integrations
  • No member limits
  • An active developer community for support

Cons

  • Not designed for structured courses or content delivery
  • The interface can be perceived as a bit overwhelming and uncoordinated
  • Native moderation tools are limited
  • Lacks built-in payment processing
  • Security and privacy concerns for sensitive communities

Pricing

Discord offers Basic free plans and Nitro, a paid one. Nitro includes many more tools to connect and customise.

8. Slack

Slack is a business communication platform designed for team collaboration. While some communities use it for member engagement, it works best with workplace conversations. It organises conversations by topic or project with threaded discussions for a better user experience. Slack supports file sharing, direct messaging, video calls, and app integrations.

community engagement platform

 Pros

  • Excellent for team and internal communication
  • Enhances real-time collaboration capabilities
  • Professional, business-focused interface

Cons

  • Using it can be overwhelming due to multiple channels
  • Lacks community-specific features like courses or events

Pricing

Slack provides four pricing options, including a free plan, Pro, Business, and Enterprise, which differ in the number of team members. All charges are annual.

9. Circle

Circle is an all-in-one community platform designed for creators who want a polished, professional space for their audience. It combines discussions, courses, events, and options for monetisation with extensive customisation tools. It features content modules which guarantee structured learning experiences. 

community engagement platform

Pros

  • Clean and intuitive interface        
  • Excellent features for course creators        
  • Strong engagement tools        
  • API available for custom development            

Cons

  • Significant price difference between tiers        
  • Initial setup can be time-consuming        
  • Limited features are available on the free plan

Pricing

Circle offers five pricing options, which require monthly fees. 

10. Hivebrite

Known for its ability to build a strong private online space, Hivebrite is one of the best community engagement platforms, used mainly by alumni associations, educational institutions, NGOs, and membership organisations. Hivebrite allows brands to establish a customised space that contains logos, colours, and fonts. It connects with CRM systems, payment gateways, and email marketing tools.

Hivebrite facilitates high engagement through discussion groups, search directory, activity feeds, newsletters, and gamification.

community engagement platform

Pros

  • It's easy to set up
  • Monetisation options help to earn more
  • Customisation tools facilitate personal branding

Cons

  • Undisclosed price to the public
  • Only a few software are integrated
  • No advanced features like live streaming

Pricing

Hivebrite's plans are unavailable publicly. Potential customers request a demo, which will come along with a personal quote.

How Does Watchers Differ From External Platforms

First, an embeddable solution that lets you build a thriving community without relying on any external platform. Watchers is not just a chat where users can exchange greetings, but a reliable solution designed to make convenient communities, entertain members, boost revenue generation, and help businesses achieve their goals. Simply speaking, Watchers allows you to have your own Discord right on your website or app.

Industry Versatility

Watchers is suitable for all niches and industries. From sports to education, video-on-demand (VoD) to media, from finances to entertainment. In all these domains, users have something to share or discuss, and you can provide them with the opportunity to do so.

x4 Engagement Growth

Whether you're looking to scale your business through an active community or hoping to improve retention, a precisely integrated and developed community chat can help to significantly grow time spent, engagement, retention, and other needed metrics.

Through our polls, surveys, gamification, valuable content, and other engagement techniques, we will motivate members to participate in events and share your products across their social media pages.

Advanced AI Moderation

Through its machine learning (ML) and natural language processing (NLP) algorithms, our sophisticated AI tools analyse content published by users, delete content that violates chat principles, and flag erring users. Hence, you don't have to be actively online to monitor the community's activities and performance; our clients just need to adjust the scope of all moderation tools.

AI Assistants

AI agents, built for chats, provide instant solutions to simple problems or challenges faced by members and, of course, growth in engagement. The Watchers’ flagman AI assistant, AI Couch, helps users to find all the needed sports info and statistics at once. Users don’t need to leave the community chat, and they can stay in a thriving atmosphere with an excellent source of sports insights.

Smooth Integration and Deep Customisation

Integration with Watchers is fast and easy, but what is even more important, the community-building tools look like a natural part of the platform. Not just fonts and colours are customisable, but buttons, layouts, and engaging visual elements like stickers and avatars.

Comparison Table

Standard Platforms

community engagement platforms 2025 - community platform comparison table

How Community Platforms Work in the Real World

Doubting whether engagement platforms can boost community growth and help you achieve goals? Here are some cases showing communities formed around the company, platform, or content.

Running NinjaTown On Bettermode

Jennifer Lee, a community manager at WebinarNinja, narrated how she and her team built a branded online community, NinjaTown, using Bettermode's spaces, SSO, leaderboard, and app integration. In her review, she said Bettermode allows her to share resources, interact with the members, and achieve more customer success.

In her words, Bettermode's analytics feature enables her to "view specific days and times when our members are most active, as well as which spaces are getting the most engagement."

Seth David's Transformation With Circle Platform

Despite his thriving education business, Seth David, founder of Nerd Enterprise, was struggling because he ran too many tools. He uses Kajabi for courses and emails, Slack for community engagement, Zoom for events, and the stress was getting too much for him. Divided attention became the order of the day, and he couldn't focus on what truly mattered. That was a sad reality until he switched to the Circle engagement platform, which offered him an all-in-one solution. Due to Circle, David manages his community, organises live events, sends emails, and arranges interactive sessions with members of his community.

Sports TV broadcaster's x4 Engagement Growth With Watchers 

A sports broadcaster who obtains the right to show the World Cup cannot be wrong in deciding to build a community around their brand to allow viewers to watch and discuss games together with digital crowds. Thus, we helped the broadcaster build the community in-app, giving viewers a chance to banter, analyse, and have an interactive experience before and after every game.

We also placed a catchy call-to-action on the pages, asking users to register and participate in the discussion forum for some rewards. As a result, the client's TV recorded 95,000 unique views every match day, a four-hundred per cent increase in engagement and time spent on their website, and improved retention rate.

in-app community engagement for sports app

Six Best Practices for Boosting Engagement

Here are eight proven practices to boost engagement and improve retention rate in your community:

1. Exciting Onboarding Experience

Give new members a welcome experience which will explain everything they need: how to use tools, what they will get, what they can discuss, and what they should expect.

2. Enable Deep Discussions and Simple Talks

Every member of an organisation wants to be seen, heard, and respected. They want their opinions to be shared with the public without hindrances. Create unrestricted opportunities for members to build relationships, connect, and share values, and make it even stronger with special content from the experts.

3. Keep The Community Engaged

Communities with high engagement are known for their rapid growth and high retention because members are always ready to support and help each other. If it is a community built in-app, it can grow the overall time spent on the hosted platform by 400%.

4. Encourage Feedback and Insights

Allow members to freely express their views and opinions on occurrences, events, products, or promotions in the group platform. Let people share what they think, provide forms for feedback, polls, and other tools for people to express themselves.

5. Segmentation and Personalisation

Sending personalised messages and tailored content to new and existing members will trigger more active participation. Also, it is crucial to allow community members to customise their spaces and profiles.

6. High Responsiveness

A swift response to members' queries and requests will foster cordial relationships between the founder and members. They would love to interact and share their struggles since they know the founders will provide quality responses in no time. AI bots and assistants can be helpful here, as well as responsive community managers.

Enhance Community Engagement with Watchers

If you'd like to boost community engagement and convert passive members to paid customers, you can just book a call with our product team. We will help you to achieve this by working on the best community-engagement strategy for your app or website.

FAQs About Community Engagement Platforms

Here are five frequently asked questions commonly asked by companies seeking the best community engagement platforms:

What is a community engagement platform?

A community engagement platform is a software or digital application that helps businesses build and manage their online space through built-in features and embedded tools.

How to measure engagement?

There are various metrics that can help: it can be MAU or DAU of active users, number of user interactions, user retention, session duration, and CR (conversion rate). The number of participants converted to paid members can help you measure if you're on the right track.

What are the three C's of successful community engagement?

The three C's of successful community engagement are Communication, Collaboration, and Commitment. Communication is consistent interaction between the organisation and the community that ensures everyone is heard. Collaboration is a working relationship between members, leaders, and community admins that ensures everyone works together to achieve the community goals. Commitment is the determination and loyalty shown by members towards achieving the targets.

What is the best community engagement platform?

It always depends on your needs. Still, if you follow the need to convert your community members into paid users, it is much better to build a community internally, avoiding external platforms that actually get your users and do not return them.


References

  • The future of the internet is likely smaller communities, with a focus on curated experiences | The Verge
  • Top 20 community platform marketing statistics 2025 | Amra & Elma
  • Broadcast communication style | Scribd
  • What is Community Engagement? | Penn State Research
  • Strengthening ethical community engagement | WOR on ResearchGate
  • What is Community Engagement? Definition, Types & Real Examples | Watchers Blog
  • In-App Communities: What They Are and How to Build One | Watchers Blog 

Boost your platform with

Watchers embedded tools for ultimate engagement