Totogaming: advanced public chats for all events on the betting platform

Totogaming: advanced public chats for all events on the betting platform

TotoGaming (1,2M daily active users) aimed to provide in-app socialization tools for bettors, assuming it could increase betting activity and revenue.


Active players tend to bet on different platforms simultaneously and discuss bets. Also, there are several types of bettors and players — experts who want to share their expertise and newbies who seek advice. Bettors need a place to gather in communities.

Our partner aimed to provide it, gathering betting communities around the platform. Opportunities for players to share their bets and ideas would encourage them to spend more time on the platform and do more transactions.

What ‘Watchers’ has done

  • Placed a customized chat room linked to every event on the platform. The functionality is available on the web and mobile apps (Android, iOS). Users can communicate via text, animated emoji, and stickers. They see chats only if they are authorized.
  • Delivered a three-layer moderation, including the tools for moderation by real people. That provided a healthy space for users' conversations.
  • Provided full data.
  • Added customized improvements such as the last message widget. Copy-betting widgets, achievements, and badges are in progress.

User journey

  • Authorized users choose the vent on the main platform. After opening it, they see a chat tab and lhe last message sent to the chat.
  • When they join a chat for the first time, users have to choose an avatar and create a nickname. Then can communicate, reply and react to each others’ messages, report them if necessary.

Get in Touch

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