Explore 10 of the best multiplayer games with in-game chat, from Roblox to Rust. Learn how voice, text, and proximity chat shape player experiences.

Talking, Teaming, and Thriving: How In-Game Chats Affect Players’ Experience

<div style="font-size:14px;line-height:1;" id="toc">On this page&nbsp;&nbsp;<a href="#introduction">Introduction</a>&nbsp;<a href="#roblox">1. Roblox</a>&nbsp;<a href="#call-of-duty">2. Call of Duty</a>&nbsp;<a href="#dota-2">3. Dota 2</a>&nbsp;<a href="#league-of-legends">4. League of Legends</a>&nbsp;<a href="#apex-legends">5. Apex Legends</a>&nbsp;&nbsp;<a href="#minecraft">6. Minecraft&nbsp;</a>&nbsp;<a href="#sea-of-thieves">7. Sea of Thieves</a>&nbsp;<a href="#rust">8. Rusts</a>&nbsp;<a href="#fortnite">9. Fortnite</a>&nbsp;<a href="#warframe">10. Warframe</a>&nbsp;</div><div class="page-break" style="page-break-after:always;">&nbsp;</div><h2 id="introduction">Introduction</h2><a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/You-Never-Game-Alone-Chats-and-Live-Streaming-to-Make-Gaming-Brighter">In-game community chats have become</a> the lifeblood of multiplayer titles. Beyond the action itself, players bond, joke, strategise, and sometimes clash through the chat windows or voice channels embedded directly in the gameplay. While moderation and design vary, these systems shape how communities grow. Below, we explore ten popular titles where the chat isn’t just a feature; it’s a vital part of the experience.Recently, Nintendo Switch announced and released in-game chat, allowing players to communicate during gameplay with voice or video. The news is stunning: Mario games are becoming even better than they used to be. There is a new chat creation feature, along with a list of chats available. So players can now literally be together on the road. Players can share screens and delete backgrounds from their videos, as in meetings. Let’s explore other game solutions that enable gamers to express emotions directly within the game.<h2 id="roblox">1. Roblox</h2>Roblox has a mix of text chat and console-style voice chat, depending on the game within the platform. Also, players can convert voice into text, which helps them stay on track. Players use the chat feature to coordinate in mini-games, roleplay, or just hang out. However, moderation <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/shorts/gZ_DsIs4xaM">remains</a> a hot topic: many users note flaws in the system, where inappropriate language sometimes slips through. Despite this, Roblox’s in-game chat is still central to its identity, particularly for younger players experimenting with social play.<figure class="image"><img style="aspect-ratio:1947/978;" src="https://cdn.eu.watchers.io/d7094266-b24a-455b-a16b-693cb7a10768.png" alt="The best games with in-game proximity text chat - Roblox" width="1947" height="978"></figure><h2 id="сall-of-duty">2. Call of Duty (Modern Warfare III, Modern Warfare II, and Warzone)</h2>COD’s in-game chat is voice-first, with text channels supplementing lobbies. Recently, Activision integrated AI moderation (ToxMod) to combat harassment and hate speech. Some players welcome the reduction in toxicity, while others <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/shorts/k9RLIV0B9J8">complain</a> that the filter also discourages free banter (you can find many discussions of this on <a target="_blank" rel="noopener noreferrer" href="https://www.reddit.com/r/COD/comments/1h6z0h9/down_with_ai_moderation/">Reddit</a>). Still, the immediacy of COD’s voice comms, whether for “smack talk” or tactical updates, remains a hallmark of its multiplayer atmosphere.<h2 id="dota-2">3. Dota 2</h2>Valve’s Dota 2 features team voice chat, party chat, and the <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=flLahwS4kS4">famous “chat wheel,”</a> which is a radial menu of quick, often sarcastic, preset lines. This design lets players communicate instantly without typing, which is critical during fast matches. The community is divided: some adore the humour, others bemoan the saltiness. Still, the chat wheel has become a cultural touchstone in e-sports broadcasts.<h2 id="league-of-legends">4. League of Legends</h2>Like Dota, League of Legends offers team text chat and pings. Voice chat is limited to premade parties, which reduces random toxicity but also <a target="_blank" rel="noopener noreferrer" href="https://www.youtube.com/watch?v=_jWojvzeXyM&amp;t=5s">frustrates</a> players who want whole team comms. The typed chat system, meanwhile, is infamous: memes about “mid or feed” trace back to LoL lobbies. Riot has invested heavily in moderation tools, but the chat remains both loved and loathed.<h2 id="apex-legends">5. Apex Legends</h2>Apex stands out for its ping system, a smart contextual tool allowing players to “chat” non-verbally with markers. Players can press a button on PlayStation, RB on Xbox, or PC to place a contextual ping or send an "enemy here" ping. The game also includes squad voice chat, which fans say enhances immersion during firefights. <a target="_blank" rel="noopener noreferrer" href="https://www.ign.com/articles/2019/02/12/apex-legends-review">Reviewers</a> and players note the community is more cooperative than in other shooters, largely thanks to Respawn’s clever blend of silent and spoken communication.<h2 id="minecraft">6. Minecraft&nbsp;</h2>The world of little Minecrafters offers a text-based in-game chat system that serves both communication and commands. Players can use the chat box to type messages and run commands. In Bedrock Edition, users enjoy more customisation within the chat screen itself, such as changing font, text colour, and size, as well as options for opacity and delay settings. Of course, Minecraft supports quite<a target="_blank" rel="noopener noreferrer" href="https://help.minecraft.net/hc/en-us/articles/360058605852-Understanding-Minecraft-Social-Features-for-Child-Safety-Online"> strict moderation</a>. Still, because of the extremely young audience, the constant <a target="_blank" rel="noopener noreferrer" href="https://www.cybersafetyguy.com/p/minecraft-a-parents-guide-7189228ba96c">argument</a> about the safety of the Minecraft community tools continues.<figure class="image"><img style="aspect-ratio:1920/1080;" src="https://cdn.eu.watchers.io/8b6d9018-023c-4fe2-9d15-71f318d59886.png" width="1920" height="1080"></figure><h2 id="sea-of-thieves">7. Sea of Thieves</h2>In Rare’s pirate sandbox, proximity voice chat is as important as the sword or cannon. Crew members coordinate their sailing, but nearby strangers can also be heard, leading to hilarious, tense, or chaotic encounters on the high seas. Many players say these unpredictable voice interactions are the game’s “secret sauce,” creating emergent stories that no script could match. Sea of Thieves &lt;a target=" rel="noopener noreferrer" href="https://www.gamesradar.com/sea-of-thieves-is-pulling-voice-and-text-chat-between-crews-from-arena-due-to-toxicity/"&gt;faced problems with toxicity, and instead of shutting the chat, aimed to make the “criticism of other ships” constructive and polite. Now chat, voice-to-text, and Pirate Chat wheel are available in the game.<h2 id="rust">8. Rust</h2>Another survival title, Rust, relies heavily <a target="_blank" rel="noopener noreferrer" href="https://www.pcgamer.com/rust-review/">on proximity and party chat</a>. Players can shout warnings, negotiate trades or roleplay, though betrayal is always a risk. Reviews often <a target="_blank" rel="noopener noreferrer" href="https://www.cyberpowerpc.com/blog/rust-early-access-review-a-game-i-love-to-hate/#:~:text=But%20at%20its%20best%2C%20Rust,is%20an%20exercise%20in%20masochism.">highlight</a> how a simple “hello” over the voice can spark alliances… or ambushes. Rust’s chat is unfiltered and raw, which many see as part of its charm, but many players’ reviews highlight its connection with high-level toxicity and a potentially frustrating experience.“Everyone’s already playing with their friends, communicating with each other exclusively on party chat. I’ve only ONCE met a couple of friendly people via proximity/game chat. 99.99% of the time, this game just feels like Call of Duty with the addition of base-building elements. I like talking to randoms.” — <a target="_blank" rel="noopener noreferrer" href="https://www.thexboxhub.com/rust-console-edition-review/#:~:text=The%20animation%20on%20the%20characters,department%20can%20take%20a%20bow">TheBoxHub.</a><h2 id="fortnite">9. Fortnite</h2>Fortnite recently <a target="_blank" rel="noopener noreferrer" href="https://gamerant.com/fortnite-text-chat/">introduced</a> a redesigned chat feature, which now includes three channels: game (all players), party (chatting with squad members), and direct messaging. Also, they improved the filtering system to provide stronger protection of personal data. Fortnite <a target="_blank" rel="noopener noreferrer" href="https://www.researchgate.net/publication/350314539_Fortnite_and_New_Kids'_Sociabilities">boasts</a> the largest community, and its internal social features are poised to take it to the next level.&nbsp;<figure class="image"><img style="aspect-ratio:1920/1080;" src="https://cdn.eu.watchers.io/bbda4eb7-9480-4b10-bf1c-4eadb0b2c9e7.jpg" alt="The best games with in-game chat feature - Fortnite" width="1920" height="1080"></figure><h2 id="warframe">10. Warframe</h2>Digital Extremes’ Warframe has a reputation for being one of the friendliest online communities. Its chat channels (region, clan, squad, trade, and private whispers) are well-moderated, with staff and players alike encouraging a welcoming tone. For newcomers, chatting in-game often leads to veterans gifting resources or tips. The chat feels less like a battleground, more like a lounge.“[The in-game chat] is a place you can go and say ‘I really have no idea what I’m doing’ or ‘does anyone have advice for this build?’ Warframe is a complex cooperative hard sci-fi world. For us that channel has been a necessity.” — <a target="_blank" rel="noopener noreferrer" href="https://www.theguardian.com/games/2024/feb/28/in-a-toxic-online-world-warframe-is-a-refuge-for-my-son-and-millions-of-others#:~:text=But%20with%20Warframe%2C%20the%20experience,who%20regularly%20play%20with%20him">Guardian</a>.***From Roblox’s creative chaos to strictly moderated Warframe, in-game chat defines how we experience multiplayer worlds. While moderation, toxicity, and design all affect the mood, the chat window or mic button remains the digital campfire around which communities gather. Whether you’re shouting across the seas in Sea of Thieves or dropping a cheeky “Well Played!” in Dota 2, these interactions are what transform games into living worlds.<p style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.38;margin:0pt 0px;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;" dir="ltr"><span style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;font-style:normal;font-variant:normal;font-weight:400;margin:0px;outline:0px;padding:0px;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">***<p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please <a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</a><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate in-app community chats with the high-level moderation system into your website, app, or game. We'll be happy to help you find the best solution.***<h2>Sources</h2><ul><li>In a toxic online world, Warframe is a refuge for my son – and millions of others | <a target="_blank" rel="noopener noreferrer" href="https://www.theguardian.com/games/2024/feb/28/in-a-toxic-online-world-warframe-is-a-refuge-for-my-son-and-millions-of-others#:~:text=But%20with%20Warframe%2C%20the%20experience,who%20regularly%20play%20with%20him">Guardian</a></li><li>Rust Console Edition Review | <a target="_blank" rel="noopener noreferrer" href="https://www.thexboxhub.com/rust-console-edition-review/#:~:text=The%20animation%20on%20the%20characters,department%20can%20take%20a%20bow">TheBoxHub</a></li><li>Rust Reviews | <a target="_blank" rel="noopener noreferrer" href="https://www.pcgamer.com/rust-review/">PC Gamer</a></li><li>Early Access Review - A game I love to hate | <a target="_blank" rel="noopener noreferrer" href="https://www.cyberpowerpc.com/blog/rust-early-access-review-a-game-i-love-to-hate/#:~:text=But%20at%20its%20best%2C%20Rust,is%20an%20exercise%20in%20masochism.">CyberPower PC</a></li><li>Sea of Thieves is pulling voice and text chat between crews from Arena | <a target="_blank" rel="noopener noreferrer" href="https://www.gamesradar.com/sea-of-thieves-is-pulling-voice-and-text-chat-between-crews-from-arena-due-to-toxicity/">GamesRadar+</a></li><li>Apex Legend Reviews |<a target="_blank" rel="noopener noreferrer" href="https://www.ign.com/articles/2019/02/12/apex-legends-review"> IGN</a></li><li>You Never Game Alone: Live Chats and In-app Live-Streaming to Make Gaming Brighter | <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/You-Never-Game-Alone-Chats-and-Live-Streaming-to-Make-Gaming-Brighter">Watchers Blog</a></li><li>Fortnite and New Kids Sociabilities | <a target="_blank" rel="noopener noreferrer" href="https://www.researchgate.net/publication/350314539_Fortnite_and_New_Kids'_Sociabilities">European Journal of Social Sciences</a></li><li>Fortnite is finally adding the chat feature &nbsp;| <a target="_blank" rel="noopener noreferrer" href="https://gamerant.com/fortnite-text-chat/">GameRant</a></li></ul>&nbsp;

Learn how to build in-app communities that boost engagement, retention, and loyalty through chat, moderation, and user-driven features.

What Are In-App Communities, and How to Build Them From Scratch

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Learn how to build and grow a thriving online community for your app or website with these 7 essential steps, from defining purpose and audience to ensuring safety and engagement.

How to Turn The Platform into Community-driven

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Exploring how community-based live chat has positively impacted the utility of various platforms and how to integrate it easily.

How and Why to Integrate Live Chat: Crucial Reasons and Simple Steps

<div style="font-size:14px;line-height:1;" id="toc">On this page&nbsp;&nbsp;<a href="#Why-Add-Community-Live-Chat-to-Your-Platform">Why Add Community Live Chat to Your Platform?</a>&nbsp;<a href="#Reclaim-Users-from-Social-Media">Reclaim Users from Social Media</a>&nbsp;<a href="#Differentiate-from-Competitors">Differentiate from Competitors</a>&nbsp;<a href="#Increase-Retention-Rates">Increase Retention Rates</a>&nbsp;<a href="#Understand-customers-needs-and-pains">Understand your customers’ needs and pains</a>&nbsp;<a href="#How-to-Implement-Live-Chat">How to Implement In-App Live Chat</a>&nbsp;<a href="#key-steps">Key Steps</a>&nbsp;<a href="#Get-in-Touch">Get in Touch</a>&nbsp;<hr style="margin-bottom:1vw;">User retention and engagement growth are among the most critical performance metrics for any digital platform. Research shows that improving customer retention rates by just 5% can increase profits by up to 95% (Bain &amp; Company). One of the most effective ways to achieve this is through community-based live chat features, which encourage users to connect, share experiences, and return regularly to your platform.Think of it as creating a digital coffee table — a place where your users naturally gather to discuss shared passions, whether it’s sports, language learning, or TV series. With the right tools, your platform becomes a hub of conversation, loyalty, and repeat engagement.<h2 id="Why-Add-Community-Live-Chat-to-Your-Platform">Why Add Community Live Chat to Your Platform?</h2><h3 id="Reclaim-Users-from-Social-Media">Reclaim Users from Social Media</h3>Businesses spend millions building audiences on social networks, but without in-app chat, users drift to external platforms to share their opinions. By implementing real-time chat functionality, you ensure conversations happen on your website or app, not on Facebook, X, or Instagram.<ul data-start="1518" data-end="1660"><li data-start="1518" data-end="1582">Users spend 2x longer on platforms with integrated chat.</li><li data-start="1583" data-end="1660"><a target="_blank" rel="noopener noreferrer" href="https://www.researchgate.net/publication/232957437_Consumer_Engagement_in_a_Virtual_Brand_Community_An_Exploratory_Analysis">Engagement</a> increases by 30–40% when community features are available.</li></ul><a target="_blank" rel="noopener noreferrer" href="https://www.laliga.com/en-GB/news/enjoy-the-clasico-with-la-liga-virtual-arena">A prime example is La Liga.</a> Despite millions of social media followers, La Liga struggled with limited access to first-party user data. By launching an app-based chat and “second-screen” experience via QR codes, they not only attracted fans directly to their app but also gained valuable behavioural insights. This move strengthened fan communities and boosted in-app retention rates significantly.<h3 id="Differentiate-from-Competitors">Differentiate from Competitors</h3>When users compare platforms, they choose the one offering the most interactive and engaging experience. Adding community live chat creates the same “stickiness” as social media — people log back in to check conversations, respond to mentions, and catch up with peers.<ul data-start="2392" data-end="2586"><li data-start="2392" data-end="2500">Platforms with unique social features report a 25% higher return rate compared to those without.</li><li data-start="2501" data-end="2586">Keeping users engaged in-app also reduces exposure to competitor advertising.</li></ul><h3 id="Increase-Retention-Rates">Increase Retention Rates</h3>The number one challenge for digital platforms is customer churn. Studies reveal that the average app loses 77% of daily active users (DAUs) within three days of installation. Community-based live chat directly combats this by encouraging frequent interaction, keeping users active and invested.<ul data-start="2934" data-end="3105"><li data-start="2934" data-end="3015">Retention improves <a target="_blank" rel="noopener noreferrer" href="https://www.alexanderjarvis.com/what-is-community-engagement-index-in-ecommerce/#:~:text=You'll%20find%20that%20a,others%20into%20your%20business%20ecosystem.">by 15–20%</a> with integrated chat and community features.</li><li data-start="3016" data-end="3105">Users who feel part of a community are 3x more likely to remain loyal to a brand.</li></ul><h3 id="Understand-customers-needs-and-pains">Understand your customers’ needs and pains</h3>Traditional analytics and support tickets show limited behaviour patterns — usually focused on problems. Live chat provides authentic insights into user interests, habits, and needs.You can track:<ul data-start="3357" data-end="3485"><li data-start="3357" data-end="3402">Which topics spark the most conversation.</li><li data-start="3403" data-end="3441">When your audience is most active.</li><li data-start="3442" data-end="3485">How users engage with specific content.</li></ul>This allows you to refine your platform, create more relevant content, and build a data-driven engagement strategy.<figure class="image"><img style="aspect-ratio:1000/1000;" src="https://cdn.eu.watchers.io/474c51ed-5545-49df-859a-51c44d631984.png" width="1000" height="1000"></figure><h2 id="How-to-Implement-Live-Chat">How to Implement In-App Live Chat</h2>Launching a community chat feature doesn’t have to be complex. Using modern SDKs, chat APIs, and webview integrations, you can quickly add scalable live chat functionality without lengthy development cycles.<h3 id="key-steps">Key Steps:</h3><ol data-start="3892" data-end="4496"><li data-start="3892" data-end="4064">Define Chat Visibility&nbsp;Will chat be open to all visitors or only authenticated users? Similar to a paywall, you can require a login or a subscription to participate.</li><li data-start="4065" data-end="4177">Choose AuthenticationAllow users to chat under their platform profile or create anonymous nicknames.</li><li data-start="4178" data-end="4307">Set the Entry PointPlace chat where it drives the most value (homepage, event pages, video content, or live streams).</li><li data-start="4308" data-end="4496">Customise and ModerateTailor the chat design, enable moderation features, and integrate engagement tools like polls, quizzes, or interactive widgets to keep discussions lively.</li></ol>By following these steps, you can create an engaging community that drives user retention, improves brand loyalty, and enhances the overall experience on your platform. By keeping conversations inside your platform, you gain control over user behaviour insights, reduce churn, and strengthen your competitive edge.***<h2 id="Get-in-Touch">Get In Touch</h2><a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your">Book a call</a> if you'd like to integrate in-app community chats with the high-level moderation system into your website, app, or game. We'll be happy to help you find the best solution.</div>

We've explored the main recent reports dedicated to the sports industry and found the most relevant insights, figures, and trends on viewership, communication, and fandom formation.

Discover the main digital trends in sports viewership, coverage and fandom engagement 2025 based on the most significant industrial reports. 

Main Trends in Sports Coverage, Viewership, and Fandoms 2025

<div style="font-size:14px;line-height:1;" id="toc">On this page&nbsp;&nbsp;<a href="#rise-of-digital-sports">Rise of digital sports streaming and personalised fan engagement</a>&nbsp;<a href="#new-economics">New economics of streaming services</a>&nbsp;<a href="#fandom-evolution">Fandom evolution: athlete-driven engagement</a>&nbsp;<a href="#fan-ownership-models">Fan Ownership Models and Blockchain in Sports</a>&nbsp;<a href="#role-of-ai-in-sports-coverage">The role of AI and data analytics in sports coverage</a>&nbsp;<a href="#get-in-touch">Get in touch</a>&nbsp;<hr style="margin-bottom:0.8vw;">If we avoid naming trends like “using AI, datafication, women sports growth” but find the particular changes and numbers, what we see:<h2 id="rise-of-digital-sports">Rise of digital sports streaming and personalised fan engagement</h2><ol><li data-list="bullet">27% of sports fans watch TV sports channels weekly, while 23% stream online</li><li data-list="bullet">Millennials (57%) are the most likely to pay for a sports subscription service, followed by Gen Zers (53%) and Xers (40%).</li><li data-list="bullet">Sports streaming on Amazon Prime has increased by 59% since 2021, signalling the growing importance of digital-first sports experiences.</li></ol><h2 id="new-economics">New economics of streaming services</h2>While the shift to sports streaming services opens new revenue streams, sports media faces challenges, including subscription fatigue and a fragmented landscape. Churn rates among sports subscribers are high, prompting companies to explore bundling streaming services (e.g., Disney+ and Hulu Sports). Moreover, younger fans increasingly rely on algorithm-driven sports content for their sports news updates, raising questions about whether they will commit to paid sports streaming subscriptions.To counteract these challenges, sports leagues and sports teams are prioritising data-driven fan engagement and personalised marketing to drive loyalty:<ol><li data-list="bullet">The NFL fan database has centralised over 20 million sports fans to streamline outreach.</li><li data-list="bullet">Major League Baseball (MLB fan engagement) uses fan data to enhance the stadium experience, offering personalised promotions and real-time notifications.</li><li data-list="bullet">68% of consumers say sports personalisation significantly increases their brand satisfaction.</li></ol><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1098/744;" src="https://cdn.eu.watchers.io/89c7480c-144e-4769-ae05-14a7a6d165e2.png" width="1098" height="744"></figure><a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer" href="https://www.pwc.co.uk/hospitality-leisure/documents/global-sports-survey-2024.pdf">PWC</a> formed the key insights from Women Super League fans and England women’s football fans:&nbsp;<ol><li data-list="bullet">The most popular sports are football, boxing and cricket.</li><li data-list="bullet">14% of the audience are gamers.</li><li data-list="bullet">Greater affinity for premium brands such as John Lewis.</li><li data-list="bullet">Betting and gambling are of high interest to both audiences.</li><li data-list="bullet">Sizeable opportunity for rights holders, fans and brands.</li><li data-list="bullet">65% of WSL club fans are male.</li><li data-list="bullet">10% of the audience is interested in sustainability, human rights and climate.</li></ol><h2 id="fandom-evolution">Fandom evolution: athlete-driven engagement</h2>Sports fandom is evolving beyond team loyalty, with younger audiences increasingly drawn to individual athletes and their personal brands. This is particularly pronounced in women’s sports, which continues to gain momentum:<ol><li data-list="bullet">The 2025 Women’s Euros and the Women’s Rugby World Cup 2025 are expected to drive record-breaking engagement.</li><li data-list="bullet">Rising stars like Caitlin Clark and Leah Williamson are spearheading a surge in women’s sports viewership, attracting new fans.</li><li data-list="bullet">Industry leaders identify women’s sports growth as the top sports investment opportunity.</li></ol><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1870/1290;" src="https://cdn.eu.watchers.io/39f3153b-9c73-4028-90fa-3dafb649891f.png" width="1870" height="1290"></figure><a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer" href="https://sporsora.com/etudes/1451-2024-global-sports-survey/file">In Europe, only around two-thirds of followers</a> of top football leagues regularly watch live games, which presents both a threat and an opportunity to grow viewership and provides other ways to interact with favourite sports and teams.A fifth of fans,&nbsp;studied by Media Culture, are fans because of the communities they want to be part of, but just because they support the team. The social aspect and necessary feeling of belonging is bonding fans and their passion, giving them more joy. That’s why when fans are gathering from different countries to support the same team, they crucially need to have a way to communicate with each other and perform their communicativeness. One of the best examples of this is La Liga, which gathers fans worldwide through its League community-building app.<h2 id="fan-ownership-models">Fan Ownership Models and Blockchain in Sports</h2>Another emerging trend is the rise of fan-owned sports clubs, which give supporters a stake in their favourite teams. Actually, this highlights the importance of fan communities because nowadays they literally rule sports.This movement is part of a more significant sports decentralisation trend:<ol><li data-list="bullet">The German Bundesliga’s 50+1 rule ensures fan-majority ownership, fostering strong community-driven sports organisations.</li><li data-list="bullet">Clubs like AFC Wimbledon and Real Oviedo allow fans to influence sports team decisions, from jersey designs to charity partnerships.</li><li data-list="bullet">Blockchain-based fan tokens (e.g., Socios.com fan tokens) enable interactive fan engagement, provide financial support for clubs, and increase fan loyalty.</li></ol><h2 id="role-of-ai-in-sports-coverage">The role of AI and data analytics in sports coverage</h2>Generative AI in sports and sports analytics are set to revolutionise sports media, impacting everything from sports content creation to fan engagement:<ol><li data-list="bullet">AI-driven sports personalisation is helping sports leagues tailor sports recommendations, making sports coverage more immersive.</li><li data-list="bullet">Predictive sports analytics enhance sports betting, player performance analysis, and fan behaviour insights.</li><li data-list="bullet">AI-generated sports commentary and automated sports highlights make real-time sports coverage more dynamic and cost-effective.</li></ol>Looking ahead, the sports industry trends in 2025 will need to balance innovation with accessibility. As sports streaming services and digital-first sports content dominate, sports leagues must ensure that sports fans across generations can affordably engage with sports media. Meanwhile, emerging sports technologies and fan-driven sports innovations will continue to shape the future of sports consumption, making 2025 a defining year for watching sports online, interacting with, and supporting people's favourite teams and athletes.<hr><h2 id="get-in-touch">Get in Touch</h2>If you want to grow engagement, build strong fan communities, or provide live streaming in your sports app with influencers and athletes as hosts, please&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your">book a call</a> with Watchers team. We will help you find the best strategy to grow fan engagement.&nbsp;Sources:<ol><li data-list="bullet"><a target="_blank" rel="noopener noreferrer" href="https://sporsora.com/etudes/1451-2024-global-sports-survey/file">sporsora.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer" href="https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks.html">deloitte.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer" href="https://www.gwi.com/blog/sports-viewership-trends">gwi.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer" href="https://www.mckinsey.com/industries/retail/our-insights/sporting-goods-industry-trends">mckinsey.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer" href="https://www.mediaculture.com/insights/the-psychology-of-fandom-what-drives-sports-fans">mediaculture.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer" href="https://www.pwc.co.uk/hospitality-leisure/documents/global-sports-survey-2024.pdf">pwc.co.uk</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer" href="https://www.broadcastnow.co.uk/tech-innovation/comment-five-trends-that-will-drive-sport-content-in-2025/5200232.article">broadcastnow.co.uk</a></li></ol></div>

Discover how building in-app fitness communities boosts retention and user engagement for workout apps. Learn from top industry examples.

Any app has a big goal: to retain users. If your users try your app and never return, no other big goal will work. Each app has its own mission. For health apps, the mission is to help users stay active and healthy. If users don’t return after trying

Why do fitness and workout apps so crucially need in-app communities?

<div style="font-size:18px;line-height:1;" id="toc">Table of Contents<div style="font-size:14px;line-height:1;" id="toc"><a href="#motivation-gap">The Motivation Gap: What Fitness Apps Lack</a><a href="#Hyper-Socialisation">Hyper-Socialisation: A Natural Fitness Trend</a><a href="#app-features-that-drive-retention">Fitness Communities: App Features that Drive Retention</a><a href="#win-win-of-community">The Win-Win of Community Building in Fitness Apps</a><a href="#get-in-touch">Get in Touch</a><hr>Any app has a big goal: to retain users. If your users try your app and never return, no other major goal will be achieved. Each app has its own mission. For health apps, the mission is to help users stay active and healthy. If users don’t return after trying your app, your mission has failed, as have their goals of becoming healthy with your help.A study by Endeavour Partners reported that more than 70% of health app users stop using the app in two weeks or less. This indicates that only a small percentage of users successfully build a habit with well-being apps, often losing motivation and failing to achieve their goals. This is not the users’ fault—it’s a problem with the app’s development. However, it becomes the users' problem because if an app fails to engage them, they may lose interest in pursuing healthy habits altogether.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1982/1310;" src="https://cdn.eu.watchers.io/fcde8167-a15f-48de-83f0-a01cccf7f393.webp" width="1982" height="1310"></figure><h2 id="motivation-gap">The Motivation Gap: What Fitness Apps Lack</h2>Why does this happen? What discourages users, and what are fitness apps missing? The answer often lies in a lack of motivation and a sense of community.People who give up on health and sports apps need more than an internal drive to improve—they need external motivation. This is especially important for digital products that are easy to postpone or ignore.<h2 id="Hyper-Socialisation">Hyper-Socialisation: A Natural Fitness Trend</h2>Experts are now discussing hyper-socialisation, similar to the hyper-personalisation trend we discussed in<a style="background-color:transparent;color:rgb(0, 0, 0);" target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/main-trends-tech-communication-entertainment-2025"> </a><a style="background-color:transparent;" target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/main-trends-tech-communication-entertainment-2025">our recent article</a>. Hyper-socialisation means that being part of a community is no longer a bonus—it’s a necessity.Users now want to socialise while gaming, cooking, trading, or watching football. Since the beginning, sports and training have been social activities, with gyms serving as places for communication, opinion-sharing, and showing off. You can make friends or rivals, admire local stars, or share tips on staying in shape.During the pandemic, many people switched to home workouts, and although this change offered time and cost savings, it didn’t eliminate the need for socialisation. We still want to share our progress, ask for advice, receive support, and compare results. Hyper-socialisation isn’t just a digital trend—it’s a natural human behaviour.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:2062/1362;" src="https://cdn.eu.watchers.io/58784efb-9660-43e2-ba1a-1d0a17aa9a84.webp" width="2062" height="1362"></figure><h2 id="app-features-that-drive-retention">Fitness Communities: App Features that Drive Retention</h2>Let’s look at some features that help build in-app fitness communities, along with examples of apps that use them to drive retention and user satisfaction:Fitocracy transforms workouts into a social game, allowing members to track their progress, follow others’ progress, complete challenges, and earn badges. This basic gamification works because it motivates users to stay active, contributing to both personal growth and app engagement.ChallengeRunner leverages people’s competitive spirit by offering competitions and challenges. Users earn badges that increase their motivation and help them stick to their workout routines—and the app itself.Strava is a popular tracking and community platform for sports enthusiasts. It emphasises community as a core feature, enabling users to share activities, comment on others' posts, and join group activities.Myzone awards points based on calorie burn to indicate progress. Users can also share their metrics and photos, creating a social ecosystem that aims to replace Facebook and Instagram fitness communities.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:872/1262;" src="https://cdn.eu.watchers.io/ffce3b1b-38cb-4d8a-afcf-616718ade5fb.webp" width="872" height="1262"></figure>Zwift showcases user stories about milestone achievements. Users can set goals, and the community can follow their progress. This inspires both achievers and others who haven’t yet set goals to get started.Peloton allows official trainers to host live classes, engage with users, provide feedback, and build influencer-style communities within the app.<h2 id="win-win-of-community">The Win-Win of Community Building in Fitness Apps</h2>Building a community within a fitness app is a win-win solution—the app benefits from improved retention, lifetime value (LTV), and other key metrics. Users gain motivation and encouragement, recognition from their peers, and the chance to become influencers themselves. They also receive the support they need to achieve their goals more easily and enjoyably—without relying solely on self-discipline.<hr style="margin-bottom:1vw;"><h2 id="get-in-touch">Get in Touch</h2>Please <a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08">book a call</a> if you'd like to integrate community-based live chat or other social tools into your website or app. We will help you find the best solution for your engagement strategy.</div></div>

FIFA Pro and Matrix Threat provided the last report on how they protected female athletes from online abuse during the Women’s World Cup. This report showed many significant conclusions and one big gap.

AI moderation tools work differently for integrated chat solutions and traditional social media. Which experience is more successful? 

The ways AI tools protect social media users and sports fans… If they really do that

Sports organisations' approaches to protecting athletes with or without participation of social media platformsTwo years ago, FIFA and FIFA Pro presented the AI tool to protect players on social media after the European final between the UK and Italian national teams, which was full of&nbsp;abuse issues. This&nbsp;tool works as an integrated solution that athletes or clubs can turn on and link to&nbsp;their accounts on the leading social media platforms. All comments and posts with tags to this account that can be perceived as abusive or hateful will be hidden and reported, and the information on&nbsp;the author’s account will be gathered to de-anonymise them.FIFA uses this tool during significant international events. After two years, it’s possible to compare results and the level of&nbsp;discrimination during male and female football tournaments and make common conclusions on what is happening in sports communities on social media and how the social media platforms react to the reported issues.<figure class="image"><img style="aspect-ratio:2416/1606;" src="https://cdn.eu.watchers.io/cfeef98d-a832-44af-917e-4fac77aa665a.png" width="2416" height="1606"></figure>©FIFAAccording to the last reports after the Women’s World Cup 2023 and its compartments with&nbsp;World Cup 2022, the level of&nbsp;discrimination, abuse and hate speech is higher for female tournaments than male ones.<blockquote>“0.14% of posts and comments captured for analysis during the FIFA Women’s World Cup 2023 by the monitoring system were confirmed to be abusive (7k out of&nbsp;5.1m). 0.10% of&nbsp;captured posts and comments during FIFA World Cup Qatar 2022 were confirmed to&nbsp;be abusive (19k out of&nbsp;20m).“</blockquote>Also, the types of hate speech have changed. If during the World Cup Qatar, the most popular hateful comments were linked to racism, the most popular types of abusive comments during the Women's tournament are sexism and homophobia. The report even shows separate graphs for different countries, so we can see that haters worldwide find their own reasons to hate. All of&nbsp;this information is useful and significant, and this system can help athletes and other sports representatives avoid direct hate speech. However, we should remember that there is much more hate on social media outside&nbsp;official accounts, and authors of such comments do not so often tag the persons they address. So, while protecting just athletes’ and teams’ accounts, we don’t protect users, fans, families and friends of these athletes, as well as the unofficial accounts of these people.This latest report highlights a crucial point: X (formerly Twitter) and Instagram could ignore half of the reports until moderators intervened directly.&nbsp;<blockquote>“X has by far the highest volume of dentified, targeted discriminatory, abusive or threatening content, with initial takedown rates of&nbsp;39%. Where there was additional escalation to X after failure to act on immediate automated reporting, a takedown rate of over 95% was recorded—highlighting the value of&nbsp;direct platform engagement. The ability to escalate was not made available by all platforms.”</blockquote>Abusive comments on social media are a pervasive issue for various sports organisations. To tackle this problem, the French Tennis Federation (FFT) offered free access to the Bodyguard AI social media monitoring software during the Roland Garros tennis Grand Slam tournament. Similar to the FIFA tool, participants in the tournament could use this tool to moderate comments in real time. It also analysed responses in less than 200 milliseconds.<h2>What can you do to protect your audience?</h2>While AI-powered moderation tools are impressive, we must acknowledge that they only treat the symptoms of online harassment, not the underlying problem. Organisations have taken steps towards a solution by launching investigations and penalising those responsible for cyberbullying. Still, this approach is impractical for regular users who simply want to follow sports media accounts or engage with other fans.So, problems that are not solved:<ol><li data-list="bullet">If it is not a team's or player's official account, protection doesn’t work.</li><li data-list="bullet">Regular users are not protected.</li><li data-list="bullet">Social media platforms themselves do not participate in the process of protection.</li></ol>Because we provide public community chats, we see the importance of fast and furious moderation tools for all participants. We are developing tools that can detect all abusive and hateful comments and messages, regardless of who or for whom they were intended. We have three ML models, each more suitable for different cases. These tools can recognise various languages and check every message based on the particular language dictionary.Also, Watchers AI tools can be set to a specific topic of messages, because chats about horror movies and sports betting should be moderated differently. Our models aim to determine the optimal approach for each type of chat. Partners can also set the model's strictness level, depending on the particular platform’s policy or the average age of the users.So, abuse issues can be addressed in separate social media spaces, but what about the gigantic social media platforms? Will the number of such cases be increasing from tournament to tournament, from day to day? Will see.***<a style="background-color:transparent;" target="_blank" rel="noopener noreferrer" href="https://watchers.io/form">Connect with</a> us to discuss real-time AI-powered moderation that protects your users and viewers, and builds a trusted and healthy space for them in live public and private chats.

What ways do platforms choose to engage viewers and to keep their loyalty?

Discover how real-time messaging can increase engagement on your website or app for VOD platforms. Enhance viewer interaction while watching TV series and films, making the experience more engaging

How can we engage viewers during co-watching, and…is this necessary?

How to increase viewer engagement on VOD platforms while watching TV series and films? Or do films and TV shows provide enough entertainment, especially when viewers aren’t watching alone?We've analysed how VOD services and their partners launch watch parties and other entertaining events to determine if the ‘movie plus communication’ mix is compelling or if viewers require more.<h3>Guests, Hosts and Influencers</h3>Guest appearances are the most popular and obvious idea for attracting and entertaining an audience while they are watching movies and TV shows. Almost all group co-viewing solutions assume that the chat room stream has a host who invites participants, manages the viewing process, comments on it, and can generally perform any function within this field, from thanking sponsors to critical comments on what is happening.<figure class="image"><img style="aspect-ratio:800/450;" src="https://cdn.eu.watchers.io/9672ddee-88c0-40c7-9d98-0eabbfccc806.gif" width="800" height="450"></figure>Of course, watching the content with a host or guests originates in TV shows, where experts come on to programs, present films before they start, and discuss them after they finish.Live premieres and screenings in offline cinemas and festivals operate similarly. For example, directors, actors or any other member of the film crew can present the film, and then discuss it with the audience afterwards, answering their questions.<figure class="image"><img style="aspect-ratio:2936/1378;" src="https://cdn.eu.watchers.io/7647a62f-65c9-42cf-b0c7-778a583466a0.png" width="2936" height="1378"><figcaption>Sandman event for Netflix provided by Scener</figcaption></figure>However, the digital watching format offers new opportunities for presentations with guests. For example, a film can be discussed in real time, especially if it is not a premiere, thus turning viewing video content into an open podcast. It offers many options, resulting in a kind of vlog, YouTube analysis mix, or Twitch stream, in addition to some of the more classic genre formats mentioned above.This is the path that Netflix, for example, is following. From time to time, in partnership with the Scener browser extension, the streaming service arranges premieres of major releases. Thus, in August, the&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer" href="http://thesandman.scener.com/">release</a>&nbsp;of the “Sandman” series went like this: anyone could join in co-viewing, and members of the film crew, as well as Neil Gaiman himself, acted as hosts.<blockquote>Social networks are the main competitors for VoD services. What are they doing? Watching the feeds collected for them, following UG content, communicating and following influencers.</blockquote><blockquote>According to a&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer" href="https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary.html">Deloitte report</a>, influencers are what is most important to users all around the global: about 80% of users follow at least one influencer. This means that if an influencer joins a platform, a part of his audience will most likely follow him.</blockquote>HBO Max also held its own premieres with the help of a browser extension. Zack Snyder was one of the brightest hosts of their online Q&amp;A events, and he connected to his “Justice League” premiere.<h3>Additional Content</h3>When are viewers distracted from watching? It’s when they fail to follow a story and lose context. But even this is easy to avoid. People have gotten used to browsing social networks in parallel with their primary activity, even when no need exists. To maintain engagement and make usage of the OTT platform more conscious, capturing the moment when a viewer craves distraction and preventing them from turning to a social network for entertainment or to a browser for more information is essential.Amazon Prime has pioneered this route. They tested X-ray functionality on Kindle books (sending users more information about the books while they were reading) and decided to examine films and TV series more closely.<figure class="image"><img style="aspect-ratio:1354/902;" src="https://cdn.eu.watchers.io/504365ec-c07f-4cc3-95c2-0f5eec177743.png" width="1354" height="902"><figcaption>X-Ray at Prime</figcaption></figure>So, for many Prime Video titles, additional content has been created, tied to certain moments within a film or series. The viewer accesses this content by pressing the player’s pause button during playback. This extra content often includes all the information on the title’s IMDb page (Amazon also owns this movie database).This was a bright, innovative solution suitable for movie lovers, though it was implemented in a rather dull and mundane fashion, and the extra content is too predictable. If you are a cinephile, you're likely already familiar with the wealth of information available on IMDb. If you are a serious movie lover or preparing for a premiere, you've probably already searched for all the details on IMDb. But this innovative idea, which began to be implemented back in 2012 and gradually&nbsp;<a style="font-size:16px;" target="_blank" rel="noopener noreferrer" href="https://techcrunch.com/2016/02/22/amazon-brings-x-ray-to-web-video/">spread to&nbsp;</a>different devices, is still alive and active, meaning that there are still plenty of X-Ray fans.<figure class="image"><img style="aspect-ratio:1350/756;" src="https://cdn.eu.watchers.io/f8ba50c1-c8c4-4438-8536-de7b8b8c244a.png" width="1350" height="756"><figcaption>Watchers’ Cinephile additional content</figcaption></figure>In addition to keeping users “on platform,”&nbsp;X-Ray helps Amazon create native cross-platform promotions.&nbsp;For example, it sends viewers to Amazon Music for music from a film, to Kindle for books, and to the Amazon marketplace to purchase goods related to the title.However, whereas the content sent by X-Ray is relatively dry, emotionless, and purely informative, the content Cosmopolitan sent to viewers in its joint project with Google was, on the contrary, seemingly too emotional and editorial. In 2019, Cosmopolitan decided to support the release of the second season of the “You” series, which was very popular among the site’s readers. Together with Google News Lab, they&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer" href="https://www.cosmopolitan.com/entertainment/tv/a30090671/cosmo-google-netflix-you-watch-party-second-screen/">created</a>&nbsp;an in-app page (which can also be accessed via a link in a browser), which was supposed to operate as a second screen on a laptop or TV where the viewer was watching the show. Viewers simultaneously tuned into Netflix and the additional content page, which was followed by messages from Cosmo displayed on a dedicated screen at specific points in the series.<figure class="image"><img style="aspect-ratio:1346/1030;" src="https://cdn.eu.watchers.io/ea8a19c7-3ca9-4840-b3dc-af6040e924b3.png" width="1346" height="1030"><figcaption>Additional content to You, by Cosmo</figcaption></figure>While Google News Lab data lead Simon Rogers&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer" href="https://techcrunch.com/2019/12/26/cosmo-watch-party/">called</a>&nbsp;the experiment a success, not everyone agreed. There was too much content from Cosmo during the browsing process, and this information was often delivered as friendly comments. While this might work with familiar films/series, it provided a distraction as users tried to acquaint themselves with the premiere. In addition, funny gifs flashed between the messages on the second screen, distracting viewers from immersion.Last year, after learning from competitors’ and partners’ mistakes, Netflix&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer" href="https://www.bgr.in/news/netflix-to-launch-a-new-n-plus-subscription-for-exclusive-content-know-details-958532/">announced</a>&nbsp;its plan to launch the N-Plus service. This will enable viewers to do many things right within the platform, including creating playlists of any tracks that appear in originals, receiving photos and videos from filming, getting additional content information ‘here and now’ so that they do not have to Google it, and so on.<h3>Animated Reactions</h3>Almost all services that allow viewers to watch content together allow users to send animated emojis: in some cases, they fly into the chat, and in some, they even appear on the TV screen. Users love this interactive format: it’s an easy and quick way to share an experience without formulating a comment or being distracted from viewing for a longer time.<figure class="image"><img style="aspect-ratio:2294/1404;" src="https://cdn.eu.watchers.io/04a702d9-98bd-466a-9cdb-78eaed099e7b.png" width="2294" height="1404"><figcaption>Emojis at Disney+ Group Watch</figcaption></figure>The attractiveness of animated emojis was used completely unexpectedly by Disney Plus for group viewing. There, users can only send emojis during co-viewing, as neither text nor voice chat is available. However, users have many concerns about this format for interaction, the most obvious being how they explain what they are happy or unhappy about. Because of this, they still have to go to instant messengers, so why not send emojis in the messengers, themselves?<h3>Surveys and quizzes</h3>Most services that allow content co-watching use practically no polls or quizzes, or do this in association with sports content. But why? Viewers support their favourite heroes in the same way while watching TV series, as they do their favourite teams while watching sports, and they also like to share their opinions and search for other like-minded viewers. That’s why we at Watchers see the potential of engaging tools for any content, whether award broadcasts, reality shows, film premieres, or familiar classics.What might users ask each other during an old movie? Just about anything! Learn who other viewers see as their favourite character, share a story or a fact, or put something on to play. In addition, engagement tools make it possible to enable the same cross-promotion and native marketing that Amazon does within its own limited ecosystem. Widgets in the co-browsing chat allow users to buy clothes worn by a film character on demand, order an interior similar to the one in that apartment being shown, or fly to Italy to walk around the filming locations.Thus, although engagement tools primarily perform their primary function, involving and increasing ER, they can also be the solution to many additional tasks that a content platform has set for itself.***If you are looking for a way to increase engagement and provide additional content on your website or app, please fill out the form below. We will be happy to help you find the most suitable solution.

Blog with tag: community