Watchers integrated the community chat into the BetBoom platform in Brazil. Community significantly increased user engagement and connection with the platform, as well as the number of transactions due to the win-sharing widget.

Embedded community chats to engage users in-app and grow revenue and retention. Watchers solution allows to host live streaming in-app and provide the most engaging space for audiences

BetBoom Case: Community chat with embedded live streaming 

Betboom is a casino and sports betting platform. Watchers chats are integrated into the casino part with a general community chat that allows users to gather together, discuss their experience, share information about their wins through a special widget, and watch live streaming directly on the platform.The website and app are available in Portuguese.Maya Nosak, CPO:<blockquote>“We are genuinely excited to have this opportunity to collaborate and elevate our product together. We truly believe that the distinctive features of your solution, such as live chat, message reactions, event sharing, copy-widget and more, offer our clients a unique chance to feel part of a real community, express their emotions, and enrich their overall experience on our platform.&nbsp;We look forward to developing a long-term partnership that delivers a seamless, community-driven experience for our users.”</blockquote><h2>What we have provided</h2><ul><li>A customised community chat available on the platform. Users see the chat before the authorisation, after logging in they can communicate via text, threads, stickers, and emojis.</li><li>Implemented advanced moderation tools designed to foster a positive environment for user interactions. The AI moderation system effectively supports conversations in Portuguese, boasting a precision score of 94-96%. This ensures a safe and secure space for all participants, allowing them to engage freely and confidently in discussions.</li><li>Event-sharing widgets that allow users to share information about their winnings in two clicks. Other users can join the same game by clicking a widget. The widget has been helping the platform increase the retention level because of leading users into a game.</li></ul>All functionality available on both desktop and mobile.<figure class="image"><img style="aspect-ratio:1500/793;" src="https://cdn.eu.watchers.io/dcae60c2-0ca4-4812-85dc-8c300a7276ce.jpeg" alt="Integrated community chat for players in Portuguese" width="1500" height="793"></figure><h2>User journey</h2><ul><li>Users of the platform see the chat before the authorisation: they can open it for a readonly mode. There are three entry points to a chat. When you users try to join the conversation, they are sent to the authorisation page. When authorised, they need to create a nickname, choose an avatar, and they can participate in the communication.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated stickers in a chat to support liveliness and emotional level, send anonymous animated emojis</li><li>If users have won, they can share the info about the amount of money they won and the title of the game where they won, through the special widget. Other users can click it and open the initial game to try their luck.</li><li>When the live streaming is going on, users can see the video right inside the chat and comment on it.</li></ul>A community chat helps users stay engaged and connected with the platform before and after the games, and a event sharing widget allows the platform to cross-promote the games in a user-driver manner with no additional resources involved.<h2>Get in touch</h2>Please <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">get in touch with us </a>if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

How have community chats to sports event increased engagement and retention on VirtualSoft platforms in Latin America.

Case Watchers and VirtualSoft: Community chats to engage users during sports events

Watchers integrated event community chats to Ecuabet and DoradoBet, located in Latin America, and enhanced user engagement and activity on the platform significantly, as well as the number of transactions due to the copy-widget.VirtualSoft is a leading technology and services provider in Latin America, specialising in the gambling industry with a presence in 14 countries and more than 5 brands. Watchers chats are integrated into two of them: Doradobet and Ecuabet. The platforms are available in English and Spanish.They are dedicated to developing platforms for sports betting and online casino games.<h2>What we have provided for VirtualSoft</h2><ul><li>Customised community chats for all sports events available on the platforms. Users see the chats after the authorisation and can communicate via text, threads, stickers, and emojis. Community chats are open simultaneously for as many events as available on the platform.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations. AI moderation works for both Spanish and English with a 96% precision score, and provides a secure space for all users. Copy-widget allows users to share their bets in a chat in two clicks and repeat the bets after each other. The widget has been helping the platform increase the number of transactions significantly.</li><li>Engagement and marketing widgets to grow engagement and create cross-promo campaigns: polls and pop-ups.</li></ul>All functionality available on both desktop and mobile.&nbsp;<figure class="image"><img style="aspect-ratio:1500/642;" src="https://cdn.eu.watchers.io/b52e3497-31ae-445a-b5e9-ec1fe7d0018e.jpeg" width="1500" height="642"></figure><h2>User journey</h2><ul><li>Users of the platform, when authorised, open any event on the client’s platform and see the chat button. They create a nickname for the chat and choose an avatar, then start sending messages and participate in conversations.</li><li>After placing a bet on the main platform, users click the share in-chat button and send information about the choice via a specific widget; the widget doesn't display any financial details. Other users can click the copy button, and the choice will be at once added to their coupon. This allows users not just discuss their predictions in a chat but exchange decisions they made and share their strategies easily.</li><li>Users can switch between different events and communicate in as many chats as they wish.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated emojis and stickers in a chat to support liveliness and emotional level.</li></ul>Chats help keep users engaged during the games and matches and build connections between the platform and audience.<h2>Get in touch</h2>Please <a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08">get in touch with us</a> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

We upgraded the FC app with community chats and other engaging tools for fans, increasing retention, fan loyalty, and direct sales of memberships, tickets, and merchandise.

FC App: Community chats to engage the club’s fans

<h2>What we have provided</h2><ul><li>Integrated customised community chats within the football club’s app, allowing fans to cheer, discuss the season, players, and news directly in the app — without the need for messengers or additional social media.</li><li>Audio live streaming tools to host live conversations and discussions about matches, results, and tournaments.</li><li>Added engagement widgets such as polls and quizzes to encourage more active interaction with users.</li><li>Enabled marketing offers to promote ticket sales and merchandise.</li><li>Introduced badges for users with club memberships.</li><li>Added branded stickers and the ability to share pictures.</li><li>Comprehensive moderation system, including block lists, in-chat tools for users (block/report), AI moderation, and manual options in the back office.</li><li>Regular semantic analysis of fans' messages to help the clients find the opportunity to grow, improve the app, and work precisely with direct user insights.&nbsp;</li></ul><h2>User journey</h2><ul><li>Hosts can start live streams and communicate with their audience via chat. All necessary tools, including moderation features and the ability to launch polls, are available directly in the chat, so streamers don’t need external platforms or links.</li><li>Fans can access the Fan Chat section in the menu and tab bar, where they find: a lobby chat for discussing club news and ongoing matches, themed chats on specific topics, dedicated chats for particular fixtures.</li><li>When a live stream is scheduled, fans can add it to their calendars. The chat and stream open at the set time, with a countdown visible beforehand.</li><li>Users can engage with one another and with the host: asking questions, sharing emotions, replying to messages, starting threads, sending stickers, and posting animated emojis. Reactions and replies are supported.</li></ul><h3>Chats help keep users engaged during the whole season, help to grow revenue, and gather fans from the spread social media accounts to the leading club's communication channel.</h3><figure class="image"><img style="aspect-ratio:1205/833;" src="https://cdn.eu.watchers.io/ad39119b-82ff-430d-b03f-bfeaf0ed2db4.png" width="1205" height="833" alt="community chat for football fans on the FC app"></figure><h2>Get in touch</h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please <a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</a><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

Community chats are integrated with the Icelandic live-streaming platform and help direct and engaging communication between hosts and their audiences.

Livey: Chats for pay-per-view live streaming

<a target="_blank" rel="noopener noreferrer" href="https://watch.livey.events/">Livey</a> is a pay-per-view live streaming platform for content creators. Creators can host live streaming events through Livey and monetise their content. The audience watches content also on the Livey platform: so you can find there both the back office for creators and a catalogue of videos for viewers.&nbsp;The platform is based in Iceland, available in Icelandic and English.<figure class="image"><img style="aspect-ratio:1500/1115;" src="https://cdn.eu.watchers.io/7cf2986f-6b6b-45ce-9902-dae435abf9b0.jpeg" width="1500" height="1115"></figure><h2>What we have provided for Livey</h2><ul><li>Placed customised community chats to allow hosts and streamers to communicate with their viewers. The functionality is available on the web. Users can communicate via text, animated emoji, threads, and stickers. Chats are available only for participants of events: hosts have the admin rights (can moderate messages, pin important ones, publish polls), guests communicate as regular users.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations.</li><li>The tool for automatic translation is provided, allowing users who don’t speak the main language of the discussion to translate all messages in chats to their desired language.&nbsp;</li></ul><h2>User journey on Livey</h2><ul><li>Hosts start the stream and can communicate in a chat with their guests. All needed instruments are available right in a chat, including moderation tools for manual management and the opportunity to publish polls. So streamers don’t need to use any external platforms or links.</li><li>Users click the chat button and can engage with each other and with the host, ask streamers questions and share their emotions about the stream. They can reply to each other’s messages, start threads, and send stickers.</li></ul>Chats help keep users engaged during broadcasting and build connections between hosts and viewers.<h2>Get in touch</h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please <a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</a><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

Freedom is an all-in-one community crypto platform where users can connect, play, communicate, build communities, and get tokens by completing various fun missions and tasks, as well as create their own communities and missions. 

Discover how the gaming app in Thailand enhances user engagement and retention through a Watchers community chat solution.

Freedom World app: community chats for the entertaining app, powered by Bitazza 

<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The app is available in Thai and English.<h3><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">What we have provided for Freedom</h3><ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Placed customised community chats: a chat lobby and several chats for different games. The functionality is available on both mobile apps (Android and iOS). Users can communicate via text, animated emoji, threads, and stickers. They see chats only if they are authorised.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Delivered a four-layer moderation, including AI, blocking lists in Thai, the tools for moderation by real people, and user moderation, the scope of which provides a healthy space for users' conversations.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The tool for automatic translation is provided, allowing users who don’t speak Thai to translate all messages in chats to their desired language.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Provided tools for achievements and badge assignments (including API for seamless assignment).</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The client uses brand avatars and stickers in chats.</li></ul><h3><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">User journey on Freedom</h3><ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Authorised users click the chat button on the home page to join a chat or a similar button on the game pages. After clicking it, they open a chat.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Users have the same avatars and nicknames that they use on the main platform profile.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">They can communicate, reply and react to each other’s messages, start threads, and send pictures.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Chats help keep users engaged in games and missions and build communities within the Freedom app.&nbsp;</li></ul> &nbsp;

Learn how one of the leading online gaming platforms boosted user engagement and retention with a Watchers community chat solution featuring interactive widgets, AI-powered moderation, and seamless integration.

Community chat for gaming platform — Jackpot City Integration

In December 2024, we successfully implemented our chat solution for Jackpot City, a global online casino platform offering a diverse range of games. The client opted for a general public chat that is directly linked to the gaming experience, allowing users to access and participate in the chat while playing any game available on the platform.The integration included a diverse set of interactive widgets such as polls, quizzes, and marketing offers, which Jackpot City uses to promote various activities and events on the platform. To boost engagement and retention, the client leverages our tools to award badges for specific user behaviours and trigger pop-ups to encourage participation in game streaks and other challenges. Our engagement tools are flexible and powerful, enabling Jackpot City to build an impressive, on-platform system that keeps users involved and coming back.<blockquote><span style="color:rgb(33,33,33);font-family:-apple-system, system-ui, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, sans-serif;font-size:16px;"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(33, 33, 33);display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-line;widows:auto;word-spacing:0px;">“The integration of community chat aligns with our broader strategic goals of enhancing user experience and fostering engagement. It represents a thoughtful step toward creating a more interactive and connected environment for our customers. Our experience with Watchers has met our expectations. It has also allowed us to make changes that align with our brand dynamically and to understand better and respond to consumer-facing issues. The Watchers team has been excellent at responding to issues and delivering solutions for our team in record time.”&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.f6s.com/software/watchers-social-solution?deal=50%25-discount-on-watchers#reviews">Alex Johnson, Jackpot City</a></blockquote>The Watchers solution was integrated via WebView, ensuring a fast and seamless implementation process.Our AI-powered moderation system also plays a crucial role, providing real-time protection by hiding or flagging negative or spam messages within milliseconds, creating a safe and welcoming communication space that preserves the positive experience for all users.The chat was fully customised to match the Jackpot City brand identity, including colours, fonts, avatars, and branded stickers.Additionally, Jackpot City actively tracks all chat interactions to gather valuable insights into user behaviour, helping them fine-tune their engagement strategies and make data-driven decisions.Together, these features create a rich, interactive, and secure environment that significantly enhances the user experience, transforming it into a social and interactive one. We are going to develop a partnership with the Jackpot City brand to help them further grow user engagement and retention.<figure class="image"><img style="aspect-ratio:1500/799;" src="https://cdn.eu.watchers.io/53b6c18c-f526-4598-9817-7f2f7399d3e9.jpeg" width="1500" height="799" alt="online community chats for gaming"><figcaption>Community chat can be opened from any game page</figcaption></figure>

Learn how to build in-app communities that boost engagement, retention, and loyalty through chat, moderation, and user-driven features.

Build your own community app with our step-by-step guide. Learn what in-app communities are, key features, and tools to boost engagement and retention.

In-App Community: How to Build and Manage One Inside Your App

From World Cup™ 1994 to 2026, see how the perception of so-called European football changed alongside a wider North American sports culture, and how it is now shaped by digital media and fan communities.

From World Cup 1994 to World Cup 2026, see how soccer in the USA changed alongside a wider North American soccer culture shaped by digital media and fan communities.

World Cup 2026 vs 1994: How Soccer Changed in North America

Our clients could use our AI assistants just as a part of the chat package. Now, if you are ready for having an AI Sports Assistant but not ready for building an internal community, it’s fine—you can integrate it separately.

AI Sports Assistant for media, broadcasting, fantasy sports, and leagues. Deliver live stats, results, standings, and trivia without users leaving your platform.

AI Sports Assistant for Sports Platforms, Media & Fantasy Apps | Watchers

AI sports assistants can provide any sports-related information to users: stats about tournaments, athletes, or teams, any trivia or results. So, your users who are always sick of such information during games, will be able to get this known right on your broadcasting, media, fantasy games, or any other sports platform. ​The <a target="_blank" rel="noopener noreferrer nofollow" href="https://yougov.com/en-us/articles/50762-how-age-and-fan-preferences-shape-sports-media-consumption">YouGov research</a> of sports fans' habits shows that most of them seek statistics while watching games. It can be real-time stats, league or tournament standings, historical stats, and contextualised season stats. All of these occupy the top 5 besides the live interview of the athletes. Fewer viewers prefer to explore predictions or avoid any kind of info.If you integrate <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">Watchers chats</a>, an AI Sports Assistant can be just activated in it, and users will be able to communicate with it publicly or privately. If you integrate it as a standalone product, users will apply for an AI assistant by clicking the bubble or button, and communicate with it with no other people around. For both cases, the whole feature is customisable and can be managed through the admin panel.Besides solving the problem with users leaving your platform, and growing <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/user-retention">customer retention</a>, this makes your platform more innovative and more attractive for users. The audience <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.dstny.com/blog/app-fatigue">is tired </a>from gathering various platforms and services, all to perform just one task or meet just one need.AI Sports Assistant, as well as community chats, allows people to have everything that they need right here right now, with the high level of discoverability and convenient UX.*<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/ai-sports-assistant">Learn more about an AI sports assistant and book a demo to try</a> &nbsp;

That's a year of football and a summer of football, a time of new trends. How do offline fan zones and online fan experiences influence each other and help fan communities literally breathe football? 

World Cup 2026 fan zones show why football fans need places to react, talk, and follow the tournament together. Sports platforms can bring that behaviour into their own in-app communities.

World Cup 2026 Fan Zones and the Rise of Online Football Communities

We’ve released a new feature for the clients—fan clubs, which allows them to grow retention and user loyalty and they especially relevant during big events, like, for instance, the World Cup 2026™


Increase user retention and community engagement with Fan Clubs. Let users showcase their loyalty, join dedicated chats, and connect with fellow supporters during events like World Cup 2026 and beyond.

Fan Clubs Feature: Boost User Loyalty and Community Engagement

We've released a new feature for our clients: fan clubs, created to increase user retention, loyalty, and add more engaging in-chat community experiences. The feature is especially useful during major sporting tournaments such as the <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/world-cup-2026-format">FIFA World Cup™ 2026,</a> continental championships, leagues, and other large-scale competitions that inspire strong fan engagement. But you can use it not just for sports.The idea is simple. When users cheer for a team, they want to express this dedication and stand out within the community. Once created, fan clubs allow users to choose the one they support. Once selected, the club's icon or badge appears next to the user's avatar in <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">community chats</a>, making their support visible to all. It is also possible to make fan Clubs include dedicated chats in addition to the main community chat. This allows users to decide whether they want to participate in discussions with all users of the platform or connect just with mate supporters who share the passion with the same club.<figure class="image"><img style="aspect-ratio:1500/846;" src="https://cdn.eu.watchers.io/bb09c02d-c7b4-4c76-bec1-660aa0d08688.jpeg" alt="Engagement feature in a community chat" width="1500" height="846"></figure><h2>Fan Clubs Increase Engagement</h2>The feature adds a sense of identity and belonging to the community at the same time. By allowing users to publicly display their support, platforms can create stronger emotional connections and encourage more active participation. In short, grow brand loyalty and user retention.Some common use cases include:* Supporting national teams during international tournaments such as the World Cup 2026.* Creating fan groups for football clubs, esports teams, or sports leagues.* Allowing players to choose factions, races, guilds, or teams in gaming communities.* Organising communities around content creators, streamers, influencers, or entertainment brands.* Creating interest-based groups within general-purpose community platforms.<h2>Flexible Configuration for Different Community Types</h2>While Fan Clubs are obviously fit for sports-related platforms, they can be used for platforms in various industries and community formats. A community chat linked to one specific video game can definitely give the basis for various club creations if people play on different sides. The same is relevant for hobbies, countries of origin, cities of living, or reputable artists.The exact implementation depends on the platform’s content, audience interests, and engagement goals, giving the flexibility to create experiences that resonate with a specific type of user.Fan Clubs are now available and can be set up to match the objectives of your community. Check them out!***<a target="_blank" rel="noopener noreferrer" href="https://chatadmin.watchers.io/login">Try community chats and other functionality, including fan clubs, for free.</a>

Fandom history, tifos, songs, and other info you wanted (and didn’t want) to know about supporters of UEFA Champions League®.

Before the UEFA Champions League Final between PSG and Arsenal, explore the fandoms of these two legendary and so different clubs.

Arsenal vs PSG: Football Fans as Part of the Final

Five or even two years ago, such a final was difficult to imagine. Arsenal was a Champions League underdog—a club typically eliminated in the round of 16 or quarterfinals. PSG was the same. Kylian Mbappe’s dream of the Champions League final seemed more like a dream than a goal. Ironically, PSG won the Ligue 1 last year without the superstars they were associated with. Last year's win was a surprise: for Paris, PSG fans, and the new PSG forward from Georgia, Khvicha Kvaratskhelia, who had to replace Mbappe in the club, but in the end, replaced him in Kyky’s dream.This year, the final is not between Champions League underdogs but between the defending champion and the Premier League winner. If Arsenal has begun achieving their long-term goals this season, why would they stopWe are here not to discuss football analytics but fan engagement analytics. Let’s explore the long history of Arsenal’s fans and a shorter but intense history of the Paris Saint-Germain fandom. The final between these two clubs is not just a match between eleven players and coaches but a rivalry among hundreds of millions of supporters worldwide.<h2>PSG</h2>Ici, c’est Paris !Some British journalists <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thenewworld.co.uk/brexit-news-emma-luck-extreme-fance-french-football-team-paris-st-germain-71702/">describe</a> French Ligue 1 games in Paris as more interesting for the fans and their shows, since Ligue 1 is not very competitive and PSG is almost the only leader. But today’s intensity in the PSG fandom is much less than it was 10 or 40 years ago.PSG doesn't have a strong rivalry with any other French team; sometimes it is Olympique de Marseille, but it is not on the same level. OM rarely, if ever, join the Champions League. But inside the PSG fandom, there was competition. Or there used to be (many still doubt that the rivalry between leftists and right-wingers can disappear completely).<figure class="media"><div data-oembed-url="https://youtube.com/shorts/-0ZujdhUCg0?si=BBOZGdBs6kvZr90B"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/-0ZujdhUCg0" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>Anyone familiar with French football knows PSG had two groups of ultras. The first, Kop de Boulogne, or the Boulogne Boys, as the British call them, formed early, almost right after the club was created. In 1976, cheaper tickets and a rough new atmosphere at Parc des Princes helped Kop de Boulogne boost game attendance. They quickly became akin to new team members and a key part of the PSG experience. But soon they grew more aggressive and violent. While they initially increased attendance, fifteen years later, fewer people came to avoid trouble.At the beginning of the 90s, everyone realised KoB were not just ultras but far-right. PSG needed another wing and got Supras Auteuil, thanks to Canal+, the popular French media that owned part of the club. Supporters who wanted to avoid danger got another section—the Auteuil Stand. While KoB were radical right, Supras Auteuil were liberal and represented the left wing. It was a simple solution that worked, but not for long. Their coexistence led to more violence, and by the early 2000s, Parc des Princes became truly dangerous. So the club officially disbanded both groups.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=mJuBMBpFTXI"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/mJuBMBpFTXI" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>After several serious events in 2016, Collectif Ultras Paris, CUP, was born. They became an association with strict rules and memberships. This did not kill the stadium atmosphere but improved it. According to sources close to PSG, the association still includes many different groups; it is not homogeneous but very influential and actively involved in the club’s life.<h3>Fan songs</h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/oViapnBhzMQ?si=lLJAj8RQD1FjrFmY">“Ô Ville Lumière,” set to the tune of "Flower of Scotland. This chant was created by the former KoB ultra group, Boulogne Boys.</a></li><li>“<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/0N1cGNH2Nkg?si=n-E0GZCQ7SHz8HHN">Ici, c'est Paris</a>”—by the way, the "Ici, c'est Paris" slogan was created by a former member of the ultra group Supras Auteuil. The club tried to buy rights to it, but then fans and officials decided to use it together without restrictions.</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/_brp9kp79_4?si=b-of77rtVgCnSaT1&amp;t=46">Allez Paris</a>!", recorded by Belgian actress and singer Annie Cordy in 1971, the godmother of the team</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/YgnVS13KtcQ?si=vIxCCa9xW8Ssdn9a">Allez Paris Saint-Germain</a>!" by Les Parisiens, 1977</li><li>"Who Said I Would" <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=cwBb2FhxdGs&amp;list=RDcwBb2FhxdGs&amp;start_radio=1">by English musician Phil Collins</a></li></ul><h3>The best PSG tifo</h3>They are good at it. It was hard to pick one. With the love and respect for <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.lefigaro.fr/sports/football/ligue-des-champions/psg-ac-milan-le-magnifique-hommage-a-jean-paul-belmondo-avant-le-match-20231025">the tifo with Belmondo</a> that appeared before the game against Milan, we chose a Star Wars-themed one ahead of PSG's quarter-final match against Barcelona at the Parc des Princes in 2024.The Star Wars music played in the stadium, and a tifo of Darth Vader donning a Barça scarf at the Boulogne stand, along with a message below it that read, "Fight the enemy, you must." Then, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/p/C5l5MzwslDz/?img_index=brfootball&amp;hl=it">a tifo of Yoda, holding a red and blue lightsaber,</a> appeared at the Auteuil stand. Underneath it was the following banner: "Win! For us, you must.”<figure class="media"><div data-oembed-url="https://youtu.be/IikXml-lXf4?si=Hq-B3CFYHfGrKITc"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/IikXml-lXf4" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>The art didn’t help. Barcelona beat PSG 3:2 and advanced to the semi-final. But this year, with PSG being the champion of the UEFA CL and Barcelona absent, the Star Wars tifo looks like a great achievement.<h3>PSG fan community's digital spaces</h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://psgtalk.com/2016/10/psgs-ultras-an-animated-timeline/">PSG talk and other community podcasts</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@psg">PSG fans on TikTok</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://disboard.org/ru/servers/tag">PSG fans on Discord</a></li></ul><h2>Arsenal</h2>C'mon you gunners!The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their constant dissatisfaction during games. Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the "Gunners" (from the logo). Their slogan sounds like C’mon your Gunners today.<figure class="media"><div data-oembed-url="https://youtu.be/2ovXbi3YMQk?si=zPDDYSncY7IEf-1C&amp;t=126"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/2ovXbi3YMQk" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
 &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
 Arsenal
&lt;/h2&gt;
&lt;p&gt;
 &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
 The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
 Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
 Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong="">Since 2002, Arsenal has had the highest share of non-white attending supporters of any Premier League club. This does not mean they avoided racist scandals, but it shows a high level of fan diversity.</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
 &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
 Arsenal
&lt;/h2&gt;
&lt;p&gt;
 &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
 The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
 Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
 Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong="">As for ultras and groups, one of the most prominent is The Ashburton Army (AA), established in 2019, becoming noticeable in 2021. They often wear black and are located in Block 25 and Clock End. Still, as people are inspired by classic ultras, they have many problems </a><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.theguardian.com/football/2023/may/12/arsenal-police-antisemitic-messages-ashburton-army-fan-group">with in-group racism and, as a result, with the police.</a>AISA (Arsenal Independent Supporters’ Association) is one of the oldest and most traditional Arsenal fan organisations. They handle travelling, ticketing issues, dialogue with the club, fan rights, and often collaborate on fan displays and campaigns.Arsenal’s LGBT+ supporters’ group is one of the biggest and oldest LGBT football fan groups in the UK. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenal.com/fanzone/gay-gooners">They are officially recognised by Arsenal.</a> Also, among other very noticeable groups are Arsenal Women Supporters Club, REDaction, and Arsenal Supporters’ Trust (AST).<h3>Fans' Songs</h3><ul><li>"One-Nil to the Arsenal" (to the tune of "Go West")</li><li>“Who's that team they call the Arsenal?”</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/Fnr4R-lox_w?si=OMvkFQ6zNE3s44lT">Good Old Arsenal</a>" (to the tune of "Rule, Britannia!")</li><li>"We're the North Bank/Clock End Highbury".</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=5gU277dBf8I">The Angel (North London Forever)" by Louis Dunford</a></li><li>And as a bonus and hidden gem, <a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/IomDCgrrEzk?si=dCIpG5ga2vs8x179">here</a> the old Arsenal team are trying to sing fan chants, but not too successfully&nbsp;</li></ul><h3>The best Arsenal fans' tifos and memes</h3>As a more classical team, their tifos are traditional. They usually show support for the team’s long history more than anything else. When demonstrating power, tifos display a gunner.<figure class="media"><div data-oembed-url="https://youtu.be/8ZT9CY_2N1s?si=1JT9jO1eD0odovBe"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/8ZT9CY_2N1s" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>But what doesn't have limitations is Arsenal memes. We’ve picked our favourite.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@eighty_leon/video/7641943615580769558">Trust the process</a>—Arteta proved</li><li>Top 4—a not-relevant meme anymore, but old Arsenal fans definitely remember what this phrase means,</li></ul><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseneknowsbest.wordpress.com/wengers-biography/">Wenger Knows</a>—a legendary Arsenal manager, <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Arsène Wenger, made many decisions that fans and the club's owners didn't fully understand, but the Gunners knew that Wenger knew what he was doing. Or they hoped they knew!<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@arsenaldownunder/video/7624687005712076053">We are so back</a> (and they really are!)</li></ul><h3>Arsenal fan community's digital spaces</h3><figure class="image"><img style="aspect-ratio:1500/949;" src="https://cdn.eu.watchers.io/512c1547-3a37-4e40-9a29-55dcfa7d4888.jpeg" width="1500" height="949"></figure><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UCBTy8j2cPy6zw68godcE7MQ">Arsenal Fan TV AFTV</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenalvisionpodcast.com/">ArsenalVision Podcast</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseblog.com/">Arseblog</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.reddit.com/r/Gunners/">r/Gunners on Reddit</a> with more than 700K embers</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/Arsenal?lang=en">Arsenal official X account</a>—It is funny that Arsenal, as the older rival, is mainly on Twitter and YouTube, PSG is mostly on TikTok and Snapchat.&nbsp;</li></ul>Also, there were many legendary Arsenal community spaces, like arseweb, that are not available anymore, but the Internet never forgets!<h3> ***</h3>This final promises to be outstanding.&nbsp; PSG has to win to finally rewrite the football hierarchy, end the farmer’s league jokes, and confirm their title.&nbsp;Arsenal has to win to confirm their elite status, redeem after decades, and prove that the Premier League season is not a coincidence but the result of a thoughtful strategy.What kind of fan celebration will we see? Londoners or Parisians? Who will come out to celebrate that night: gooners? Or the whole world will say “Ici, c’est Paris”?&nbsp;

Viewers are no longer satisfied being a passive audience while consuming video content, and streaming platforms are responding to the challenge. Those platforms are replacing singular viewing experiences with social viewing communities. And they’re doing that by incorporating second-screen features, live stream chat, and watch party viewing, all of which encourage engagement, interaction, and connection alongside main screen content consumption.

Learn what watch party apps and live stream chat are, how social viewing turns streams into in-app communities, and when platforms should build, buy or embed watch party solutions.

Watch Party Apps & Live Stream Chat for Streaming Platforms

We've explored the main recent reports dedicated to the sports industry and found the most relevant insights, figures, and trends on viewership, communication, and fandom formation.

Discover the main digital trends in sports viewership, coverage and fandom engagement 2025 based on the most significant industrial reports. 

Main Trends in Sports Coverage, Viewership, and Fandoms 2025

<div style="font-size:14px;line-height:1;" id="toc">If we avoid naming trends like “using AI, datafication, women sports growth” but find the particular changes and numbers, what we see:<h2 id="rise-of-digital-sports">Rise of digital sports streaming and personalised fan engagement</h2><ol><li data-list="bullet">27% of sports fans watch TV sports channels weekly, while 23% stream online</li><li data-list="bullet">Millennials (57%) are the most likely to pay for a sports subscription service, followed by Gen Zers (53%) and Xers (40%).</li><li data-list="bullet">Sports streaming on Amazon Prime has increased by 59% since 2021, signalling the growing importance of digital-first sports experiences.</li></ol><h2 id="new-economics">New economics of streaming services</h2>While the shift to sports streaming services opens new revenue streams, sports media faces challenges, including subscription fatigue and a fragmented landscape. Churn rates among sports subscribers are high, prompting companies to explore bundling streaming services (e.g., Disney+ and Hulu Sports). Moreover, younger fans increasingly rely on algorithm-driven sports content for their sports news updates, raising questions about whether they will commit to paid sports streaming subscriptions.To counteract these challenges, sports leagues and sports teams are prioritising data-driven fan engagement and personalised marketing to drive loyalty:<ol><li data-list="bullet">The NFL fan database has centralised over 20 million sports fans to streamline outreach.</li><li data-list="bullet">Major League Baseball (MLB fan engagement) uses fan data to enhance the stadium experience, offering personalised promotions and real-time notifications.</li><li data-list="bullet">68% of consumers say sports personalisation significantly increases their brand satisfaction.</li></ol><a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://www.pwc.co.uk/hospitality-leisure/documents/global-sports-survey-2024.pdf">PWC</a> formed the key insights from Women's Super League fans and England women’s football fans:&nbsp;<ol><li data-list="bullet">The most popular sports are football, boxing and cricket.</li><li data-list="bullet">14% of the audience are gamers.</li><li data-list="bullet">Greater affinity for premium brands such as John Lewis.</li><li data-list="bullet">Betting and gambling are of high interest to both audiences.</li><li data-list="bullet">Sizeable opportunity for rights holders, fans and brands.</li><li data-list="bullet">65% of WSL club fans are male.</li><li data-list="bullet">10% of the audience is interested in sustainability, human rights and climate.</li></ol><h2 id="fandom-evolution">Fandom evolution: athlete-driven engagement</h2>Sports fandom is evolving beyond team loyalty, with younger audiences increasingly drawn to individual athletes and their personal brands. This is particularly pronounced in women’s sports, which continues to gain momentum:<ol><li data-list="bullet">The 2025 Women’s Euros and the Women’s Rugby World Cup 2025 are expected to drive record-breaking engagement.</li><li data-list="bullet">Rising stars like Caitlin Clark and Leah Williamson are spearheading a surge in women’s sports viewership, attracting new fans.</li><li data-list="bullet">Industry leaders identify women’s sports growth as the top sports investment opportunity.</li></ol><a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://sporsora.com/etudes/1451-2024-global-sports-survey/file">In Europe, only around two-thirds of followers</a> of top football leagues regularly watch live games, which presents both a threat and an opportunity to grow viewership and provides other ways to interact with favourite sports and teams.A fifth of fans,&nbsp;studied by Media Culture, are fans because of the communities they want to be part of, but just because they support the team. The social aspect and the necessary feeling of belonging are bonding fans and their passion, giving them more joy. That’s why when fans are gathering from different countries to support the same team, they crucially need to have a way to communicate with each other and perform their communicativeness. One of the best examples of this is La Liga, which gathers fans worldwide through its League community-building app.&nbsp;<figure class="image"><img style="aspect-ratio:1500/1016;" src="https://cdn.eu.watchers.io/9cf800c7-141c-4386-8159-cbc67577c0b1.jpeg" width="1500" height="1016"></figure><h2 id="fan-ownership-models">Fan Ownership Models and Blockchain in Sports</h2>Another emerging trend is the rise of fan-owned sports clubs, which give supporters a stake in their favourite teams. Actually, this highlights the importance of fan communities because nowadays they literally rule sports.This movement is part of a more significant sports decentralisation trend:<ol><li data-list="bullet">The German Bundesliga’s 50+1 rule ensures fan-majority ownership, fostering strong community-driven sports organisations.</li><li data-list="bullet">Clubs like AFC Wimbledon and Real Oviedo allow fans to influence sports team decisions, from jersey designs to charity partnerships.</li><li data-list="bullet">Blockchain-based fan tokens (e.g., Socios.com fan tokens) enable interactive fan engagement, provide financial support for clubs, and increase fan loyalty.</li></ol><h2 id="role-of-ai-in-sports-coverage">The role of AI and data analytics in sports coverage</h2>Generative AI in sports and sports analytics are set to revolutionise sports media, impacting everything from sports content creation to fan engagement:<ol><li data-list="bullet">AI-driven sports personalisation is helping sports leagues tailor sports recommendations, making sports coverage more immersive.</li><li data-list="bullet">Predictive sports analytics enhance sports betting, player performance analysis, and fan behaviour insights.</li><li data-list="bullet">AI-generated sports commentary and automated sports highlights make real-time sports coverage more dynamic and cost-effective.</li></ol>Looking ahead, the sports industry trends in 2025 will need to balance innovation with accessibility. As sports streaming services and digital-first sports content dominate, sports leagues must ensure that sports fans across generations can affordably engage with sports media. Meanwhile, emerging sports technologies and fan-driven sports innovations will continue to shape the future of sports consumption, making 2025 a defining year for watching sports online, interacting with, and supporting people's favourite teams and athletes.<hr><h2 id="get-in-touch">Get in Touch</h2>If you want to grow engagement, build strong fan communities, or provide live streaming in your sports app with influencers and athletes as hosts, please&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">book a call</a> with Watchers team. We will help you find the best strategy to grow fan engagement.&nbsp;Sources:<ol><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://sporsora.com/etudes/1451-2024-global-sports-survey/file">sporsora.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks.html">deloitte.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.gwi.com/blog/sports-viewership-trends">gwi.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mckinsey.com/industries/retail/our-insights/sporting-goods-industry-trends">mckinsey.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mediaculture.com/insights/the-psychology-of-fandom-what-drives-sports-fans">mediaculture.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.pwc.co.uk/hospitality-leisure/documents/global-sports-survey-2024.pdf">pwc.co.uk</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.broadcastnow.co.uk/tech-innovation/comment-five-trends-that-will-drive-sport-content-in-2025/5200232.article">broadcastnow.co.uk</a></li></ol></div>

Let's look at female sports coverage, and what records and problems are observed in the industry.

What is going on with the coverage of female sports, what new platforms appeared in 2023 for women's sports broadcasting, and what problems in the industry are still waiting to be solved

Anatomy of a rise: What’s going on with female sports broadcasting

<div style="font-size:14px;line-height:1;" id="toc">In 2022, we published <a style="background-color:transparent;" target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/how-do-women-watch-sports">an article about women's sports and how difficult it was to find where to watch them</a>. Two years have passed, and now we can say that female sports broadcasting has broken records.What particular tournaments are the most popular? What platforms cover these games? Is it really so easy now to watch female sports, or are many problems still waiting for a solution?<h2 id="look-at-numbers">Let’s look at numbers</h2>Wasserman’s report shared that traditionally, before 2019, women’s sports coverage contained not more than 3-5%. In 2019, it increased by 5%. However, the full analysis of 2022 showed a threefold increase, so coverage of female sports through media (including linear TV, video streaming, and social media) was 15% and continued to grow. But we should remember that there were no significant changes in linear TV coverage, and this common growth was provided by streaming platforms and social media that are more flexible to trends than solid and clumsy traditional television.In the USA, women’s basketball is the best-covered female sport, followed by football, tennis, and softball.<figure class="image"><img style="aspect-ratio:1430/1500;" src="https://cdn.eu.watchers.io/b53b2bce-3287-43d9-9c18-c7f546813e9c.jpeg" width="1430" height="1500"></figure>&nbsp;Women’s college volleyball also received huge numbers. The match was streamed on Fox and attracted 1.66 million viewers.The Women's European Football Championship final gathered more than 450 million interactions on social media worldwide and the highest viewing figures on television In Germany in 2022.In 2023, the NCAA Women’s Basketball Championship, broadcast by ESPN, attracted nearly 10 million viewers per game.In 2023, Women's esports tournaments received 28 million hours of viewing, 15% more than a year earlier. Online viewing peaks showed wild growth, increasing from 392.4K to 1.37M viewers. These numbers were set at the final of the 32nd SEA Games Women's Tournament for Mobile Legends, where Bang Bang, Indonesian, and Philippine teams competed.The National Research Group and Ampere Analysis report said that 39% of Gen Zers watch more female sports than they used to.We provided just examples. You can check reports for the last two years and find booms in the popularity of female sports. Interest in them is growing, which influences offers, and the whole industry is starting to bloom. However…<h2 id="problems-to-solve">Problems to solve</h2>However, coverage and an enormous amount of hours don’t mean equality because when male tournaments get prime time slots, female games often go to daytime or nighttime, if we talk about linear TV. Sometimes, it turns up with wins, as in the situation with the NCAA Women’s Basketball Championship, broadcast by ESPN, the results of which we shared above. ESPN refused to give primetime for this tournament, and the daytime slot on Sundays became extremely watchable with enormous numbers of viewers. However, such a programming approach can create a boundary between games and viewers.Female sports receive more coverage, but not less objectification and sexism directed at women athletes. How does it come out? Through commenting about dresses, spouses, appearances, and chosen camera angles. This attitude was evident in comparison to the Football awards: commentators talked a lot about dresses and looks while female athletes were being awarded, and about sports and competitions while men were on the scene.Also, female athletes are not so visible in sports media despite their huge success. Of course, significant brands partner with athletes, and you can find some of them in ads. They develop their personal brands on social media, but on the one hand, their presence on visible media is much less than that of male athletes. On the other hand, even those athletes who are presented mostly belong to what are called classic feminine athletes, while women who look and behave less traditionally are almost invisible in the wider media.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1196/1510;" src="https://cdn.eu.watchers.io/f956cdb8-c806-475b-bec1-dbb901e79dcf.png" width="1196" height="1510"><figcaption>©Just Women's Sports Instagram account</figcaption></figure>National Research Group and Ampere Analysis found that broadcast networks in the USA spent 0.2% of media-rights budgets on female-only sports events, which returns us to the previous problem. Traditional media, even if they broadcast and cover female tournaments, are still not fully ready to invest in their development and promotion as they do with male sports.<h2 id="new-possibilities">New possibilities</h2>Over the last two years, several promising platforms with female sports content have been launched. Firstly, there is the Women’s Sports Network, the first-ever video platform focusing on female athletes. It offers 24/7 streaming of programming, competitions, documentaries, and other content covering female sports. What’s important is that it is available for free on such services as Freevee by Amazon, Tubi by Fox, FuboTV, and different Smart TVs.The women's European Championship final in Germany was watched by more people than the men's national team matches during the World Cup in Qatar, highlighted Haruka Gruber, Senior Vice President Media DACH at sports streaming channel DAZN, when DAZN launched DAZN Rise, a free platform that broadcasts female sports 24/7.Companies realised that women's sports weren’t as watched as they could be, not because of the lack of interest but because of the absence of opportunities. So, if one of the main problems is going to be solved, maybe others, such as a safe online space, coverage on traditional media, and wide sponsorship, will not stay with us for long.<h2>Get in touch</h2>If you want to enhance broadcasting with real-time communication, using second screens, live chats, polls, and other community-building tools,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/form">connect with us</a>. We will help you&nbsp;find the most suitable solution.<hr style="margin-bottom:1vw;">Sources:32nd SEA Games - Women's Tournament/ Statistics | <a target="_blank" rel="noopener noreferrer nofollow" href="https://escharts.com/tournaments/mobile-legends/32nd-sea-games-womens-tournament">Esports Charts</a>Objectification in Sport Media: Influences on a Future Women’s Sporting Event | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.researchgate.net/publication/317240106_Objectification_in_Sport_Media_Influences_on_a_Future_Women%27s_Sporting_Event">International Journal of Sport Communication</a>More U.S. fans paying attention to women's sports, but large gap still exists | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.sportsbusinessjournal.com/Daily/Issues/2022/10/26/Sports-in-Society/Female-sports.aspx&nbsp;">Sports Business Journal</a>New study: Women's sports comprise 15% of sports media coverage | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.teamwass.com/news/new-study-womens-sports-comprise-15-of-sports-media-coverage/">Wasserman</a></div>

What ways do platforms choose to engage viewers and to keep their loyalty?

Discover how real-time messaging can increase engagement on your website or app for VOD platforms. Enhance viewer interaction while watching TV series and films, making the experience more engaging

How can we engage viewers during co-watching, and…is this necessary?

How to increase viewer engagement on VOD platforms while watching TV series and films? Or do films and TV shows provide enough entertainment, especially when viewers aren’t watching alone?We've analysed how VOD services and their partners launch watch parties and other entertaining events to determine if the ‘movie plus communication’ mix is compelling or if viewers require more.<h3>Guests, Hosts and Influencers</h3>Guest appearances are the most popular and obvious idea for attracting and entertaining an audience while they are watching movies and TV shows. Almost all group co-viewing solutions assume that the chat room stream has a host who invites participants, manages the viewing process, comments on it, and can generally perform any function within this field, from thanking sponsors to critical comments on what is happening.<figure class="image"><img style="aspect-ratio:1500/845;" src="https://cdn.eu.watchers.io/3b5c7c31-4507-4679-b6ef-ce1cd8868b02.jpeg" alt="in-app engagement for video platforms" width="1500" height="845"></figure>Of course, watching the content with a host or guests originates in TV shows, where experts come on to programs, present films before they start, and discuss them after they finish.Live premieres and screenings in offline cinemas and festivals operate similarly. For example, directors, actors or any other member of the film crew can present the film, and then discuss it with the audience afterwards, answering their questions.<figure class="image"><img style="aspect-ratio:1500/704;" src="https://cdn.eu.watchers.io/40b6305a-1a3c-4ae3-aa80-1e1e962c8ea9.jpeg" width="1500" height="704"><figcaption>Sandman event for Netflix provided by Scener</figcaption></figure>However, the digital watching format offers new opportunities for presentations with guests. For example, a film can be discussed in real time, especially if it is not a premiere, thus turning viewing video content into an open podcast. It offers many options, resulting in a kind of vlog, YouTube analysis mix, or Twitch stream, in addition to some of the more classic genre formats mentioned above.This is the path that Netflix, for example, is following. From time to time, in partnership with the Scener browser extension, the streaming service arranges premieres of major releases. Thus, in August, the&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer nofollow" href="http://thesandman.scener.com/">release</a>&nbsp;of the “Sandman” series went like this: anyone could join in co-viewing, and members of the film crew, as well as Neil Gaiman himself, acted as hosts.<blockquote>Social networks are the main competitors for VoD services. What are they doing? Watching the feeds collected for them, following UG content, communicating and following influencers.</blockquote><blockquote>According to a&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer nofollow" href="https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/summary.html">Deloitte report</a>, influencers are what is most important to users all around the global: about 80% of users follow at least one influencer. This means that if an influencer joins a platform, a part of his audience will most likely follow him.</blockquote>HBO Max also held its own premieres with the help of a browser extension. Zack Snyder was one of the brightest hosts of their online Q&amp;A events, and he connected to his “Justice League” premiere.<h3>Additional Content</h3>When are viewers distracted from watching? It’s when they fail to follow a story and lose context. But even this is easy to avoid. People have gotten used to browsing social networks in parallel with their primary activity, even when no need exists. To maintain engagement and make usage of the OTT platform more conscious, capturing the moment when a viewer craves distraction and preventing them from turning to a social network for entertainment or to a browser for more information is essential.Amazon Prime has pioneered this route. They tested X-ray functionality on Kindle books (sending users more information about the books while they were reading) and decided to examine films and TV series more closely.&nbsp;<figure class="image"><img style="aspect-ratio:1500/1000;" src="https://cdn.eu.watchers.io/2d00314d-0ae8-463e-a8f9-93730d2b0d38.jpeg" width="1500" height="1000"><figcaption>X-Ray at Prime</figcaption></figure>&nbsp;So, for many Prime Video titles, additional content has been created, tied to certain moments within a film or series. The viewer accesses this content by pressing the player’s pause button during playback. This extra content often includes all the information on the title’s IMDb page (Amazon also owns this movie database).This was a bright, innovative solution suitable for movie lovers, though it was implemented in a rather dull and mundane fashion, and the extra content is too predictable. If you are a cinephile, you're likely already familiar with the wealth of information available on IMDb. If you are a serious movie lover or preparing for a premiere, you've probably already searched for all the details on IMDb. But this innovative idea, which began to be implemented back in 2012 and gradually&nbsp;<a style="font-size:16px;" target="_blank" rel="noopener noreferrer nofollow" href="https://techcrunch.com/2016/02/22/amazon-brings-x-ray-to-web-video/">spread to&nbsp;</a>different devices, is still alive and active, meaning that there are still plenty of X-Ray fans.In addition to keeping users “on platform,”&nbsp;X-Ray helps Amazon create native cross-platform promotions.&nbsp;For example, it sends viewers to Amazon Music for music from a film, to Kindle for books, and to the Amazon marketplace to purchase goods related to the title.However, whereas the content sent by X-Ray is relatively dry, emotionless, and purely informative, the content Cosmopolitan sent to viewers in its joint project with Google was, on the contrary, seemingly too emotional and editorial. In 2019, Cosmopolitan decided to support the release of the second season of the “You” series, which was very popular among the site’s readers. Together with Google News Lab, they&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer nofollow" href="https://www.cosmopolitan.com/entertainment/tv/a30090671/cosmo-google-netflix-you-watch-party-second-screen/">created</a>&nbsp;an in-app page (which can also be accessed via a link in a browser), which was supposed to operate as a second screen on a laptop or TV where the viewer was watching the show. Viewers simultaneously tuned into Netflix and the additional content page, which was followed by messages from Cosmo displayed on a dedicated screen at specific points in the series.<figure class="image"><img style="aspect-ratio:1346/1030;" src="https://cdn.eu.watchers.io/ea8a19c7-3ca9-4840-b3dc-af6040e924b3.png" width="1346" height="1030"><figcaption>Additional content to You, by Cosmo</figcaption></figure>While Google News Lab data lead Simon Rogers&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer nofollow" href="https://techcrunch.com/2019/12/26/cosmo-watch-party/">called</a>&nbsp;the experiment a success, not everyone agreed. There was too much content from Cosmo during the browsing process, and this information was often delivered as friendly comments. While this might work with familiar films/series, it provided a distraction as users tried to acquaint themselves with the premiere. In addition, funny gifs flashed between the messages on the second screen, distracting viewers from immersion.Last year, after learning from competitors’ and partners’ mistakes, Netflix&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer nofollow" href="https://www.bgr.in/news/netflix-to-launch-a-new-n-plus-subscription-for-exclusive-content-know-details-958532/">announced</a>&nbsp;its plan to launch the N-Plus service. This will enable viewers to do many things right within the platform, including creating playlists of any tracks that appear in originals, receiving photos and videos from filming, getting additional content information ‘here and now’ so that they do not have to Google it, and so on.<h3>Animated Reactions</h3>Almost all services that allow viewers to watch content together allow users to send animated emojis: in some cases, they fly into the chat, and in some, they even appear on the TV screen. Users love this interactive format: it’s an easy and quick way to share an experience without formulating a comment or being distracted from viewing for a longer time.<figure class="image"><img style="aspect-ratio:1500/918;" src="https://cdn.eu.watchers.io/aa70828f-6bf8-4fba-b63f-a87108f49eda.jpeg" width="1500" height="918"><figcaption>Emojis at Disney Group Watch Party</figcaption></figure>The attractiveness of animated emojis was used completely unexpectedly by Disney Plus for group viewing. There, users can only send emojis during co-viewing, as neither text nor voice chat is available. However, users have many concerns about this format for interaction, the most obvious being how they explain what they are happy or unhappy about. Because of this, they still have to go to instant messengers, so why not send emojis in the messengers, themselves?<h3>Surveys and quizzes</h3>Most services that allow content co-watching use practically no polls or quizzes, or do this in association with sports content. But why? Viewers support their favourite heroes in the same way while watching TV series, as they do their favourite teams while watching sports, and they also like to share their opinions and search for other like-minded viewers. That’s why we at Watchers see the potential of engaging tools for any content, whether award broadcasts, reality shows, film premieres, or familiar classics.What might users ask each other during an old movie? Just about anything! Learn who other viewers see as their favourite character, share a story or a fact, or put something on to play. In addition, engagement tools make it possible to enable the same cross-promotion and native marketing that Amazon does within its own limited ecosystem. Widgets in the co-browsing chat allow users to buy clothes worn by a film character on demand, order an interior similar to the one in that apartment being shown, or fly to Italy to walk around the filming locations.Thus, although engagement tools primarily perform their primary function, involving and increasing ER, they can also be the solution to many additional tasks that a content platform has set for itself.***If you are looking for a way to increase engagement and provide additional content on your website or app, please fill out the form below. We will be happy to help you find the most suitable solution.

Here we explore various studies about women athletes and women spectators.

Here, we explore various studies about female athletes and spectators.

Do women watch sports?

<div style="font-size:14px;line-height:1;" id="toc">In 2021 and 2022, many information agencies researched how viewing attitudes had changed during the pandemic. How do people watch sports now, and how will they watch it in the future?These studies revealed quite a few exciting things. For example, according to the survey provided by Meta, three out of four sports fans use social media exclusively to follow sports events and their favourite teams. One in five spectators who watch sports regularly don’t identify as sports fans. Also, it turns out that the popularity of women’s sports has risen significantly and that women themselves have become more active viewers. Likewise, they form a more significant percentage of the total TV and online broadcast audiences. Press enter or click to view image in full sizeThe Meta study shows that Latin America boasts the most gender-balanced sports spectators. In Latin America, almost as many women as men watch sports (49% vs. 51%).The most significant difference in watching patterns between the sexes can be seen in the Middle East and Africa. 61% of men watch sports, and only 39% of women do.<blockquote>“Growing up, I didn’t see Muslim women on billboards or TV. I felt like my dreams and goals were limited, because how do you dream bigger without seeing someone who looks like you accomplish those things?”</blockquote>—Asma Elbadawi, the Sudanese athlete, basketball trainer, and poetess, who convinced the International Basketball Federation to remove the ban on hijab-wearing.<h2 id="where-to-watch">Where can we watch female sports?</h2>Despite the growing popularity of women’s sports, finding an online broadcast isn’t easy, and this is even more true on TV.At the end of last year, the Altman Solon company conducted a study in which they surveyed 18 thousand respondents from 16 countries in Asia, North America, Latin America, and Europe. Here are their insights.They found that more than half of women living in the United Kingdom watch sporting events at least once a month. Every fifth woman in the UK says she watches the FA Women’s Super League as her favourite championship.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1426/1398;" src="https://cdn.eu.watchers.io/b98fe7d8-9e99-4744-8db9-1104053322d4.webp" width="1426" height="1398"><figcaption>Photo: @asmaelbadawi on Instagram</figcaption></figure>Why do these results refer much more to the UK if the poll was international? The answer concerns the partnership which has been active between SkySport, the Women’s Sport Collective, and BBC since 2021. SkySports managers claim audience size and engagement growth were extraordinary due to the integration.According to SkySport, the number of female sports viewers has increased by 49% since 2017. At the same time, in 2017, the International Women’s Cricket Championship final was viewed by more than a million viewers on SkySport platforms—more than the average Premier League match.“The final vs. a regular match?” We might be sceptical of the significance of this statistic, but remember that men’s football is the most popular sport around—and beyond all reach in terms of the overall level of interest. But now women’s cricket can compete with it!<blockquote>Respondents from 33 out of 40 countries indicate that football is the most popular sport. In the USA it is outstripped by American football, in India—cricket, in Canada—hockey, and by basketball in the Philippines.</blockquote><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1600/900;" src="https://cdn.eu.watchers.io/e3af40dd-38f2-4cb6-b6a8-399a8f19befd.webp" width="1600" height="900"><figcaption>©&nbsp;<a style="color:inherit;" target="_blank" rel="noopener noreferrer nofollow" href="https://www.ld25.tv/">https://www.ld25.tv</a></figcaption></figure>The Women’s Super League (WSL) broadcasts show the highest ratings. Nielsen estimates that with the rise in WSL fans, the season’s total British audience was 14.5 million, becoming the country’s fourth most popular national League.However, the most crucial part of this picture is a partnership. No league can become famous if sports fans don’t have access to watch its matches.<h2 id="not-as-new-audience">A completely new audience, or not as new?</h2>25% of those who watched women’s cricket had never watched men’s cricket in the past, and six million WSL viewers had never watched Premier League games. The conclusion is simple — if you don’t provide access to women’s sports, you are losing a potential audience.According to research by Travis Schaedler and Audrey Wagstaff in 2020, respondents who described women’s sports as “slower” and “less exciting” didn’t have any experience watching women’s competitions; their knowledge was built on prejudice. In addition, less than 10% of sports media covers women’s sports regularly.<blockquote>The Olympics have become gender balanced. 48.8% of the Olympic athletes in Tokyo were women. At the Olympics in Beijing, this figure dropped a bit — to 45%. According to Thomas Bach, President of the International Olympic Committee (IOC), the Japanese Olympic games were the first gender-balanced in history.</blockquote>As the female viewer base grows, so do the top women’s sports leagues. However, according to research, women are more event-oriented and prefer to watch flagship matches and top competitions. These results give rise to great potential for audience growth and the ability to transform female viewers from occasional viewers into more frequent viewers.Let’s look at competitions that women manage to watch not only in the UK but around the world. Compared to men, women are more likely to watch the Olympics, Women’s and Men’s World Cup, including FIFA games and World Tennis Association events. But women rarely watch regular championships, and this only leaves room for growth.<h2 id="how-to-watch">How do women watch sports?</h2>We also surveyed women to learn how they would prefer to watch games: whether alone or together, online or at the stadium—and what they need to make viewing more pleasant.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1036/1300;" src="https://cdn.eu.watchers.io/9a9a87de-487f-4aa9-83d5-b44ec1c66311.webp" width="1036" height="1300"></figure>We also asked an open question — what do you need to get pleasure from viewing sports online? Most women reiterated the importance of friends and good company, followed by snacks/food and a lack of advertisement while watching. One of the respondents shared that a bottle of beer comes in handy, “maybe two, if the game is bollocks”.<h2 id="what-sports-watchers-watch">What sports do women in the Watchers' team watch?</h2>"Unfortunately, not all sports close to me can be seen on TV or a video platform, as their broadcasting would be hard to organise, and their entertainment value is low. I would like to see more Open-Water Swimming Championships, triathlon races, and General Aviation Sports (air rally racing, precision flying, and air navigation races).&nbsp;From what the media offers, I watch football and Red Bull competitions. I have never missed a single Red Bull Air Race before, but now, after cancellation, I am following Cliff Diving. These are the guilty pleasures that I watch alone. As for football… Who cheers at the stadium alone? You need company; if we can’t come together with friends, we exchange impressions online”. —&nbsp;Yana Barden, CEO<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1600/1168;" src="https://cdn.eu.watchers.io/0af51774-5cfb-4578-b4e7-5b5078735ad3.webp" width="1600" height="1168"><figcaption>By Getty Images</figcaption></figure>“Different women watch sports differently, just as is true of men. Some like to discuss and be in a crowd, whether real or virtual, because that brings joy. Others follow a game attentively, analysing tactics. I watch football and always react very emotionally. After all, football is like a film — the same strong emotions, editing, and close-ups are all present without any prepared script, and seasons are like series and have plot twists”. —&nbsp;Alina Kuzo, Editor-in-Chief<h2 id="get-in-touch">Get in touch</h2>If you want to build communities on your platform with a trusted and healthy space, and allow your users to discuss sports while watching,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/form">connect with us</a>. We will help you&nbsp;find the most suitable solution.<hr style="&gt;
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 &lt;a style=;margin-bottom:1vw;" target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/business/news/insights/the-changing-profile-of-sports-fans-around-the-world">Sources:The changing profile of sports fans around the world | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/business/news/insights/the-changing-profile-of-sports-fans-around-the-world">Facebook IQ</a>Analysis: 2021 Sports Survey | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.altmansolon.com">Altman Solon</a>Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes | <a target="_blank" rel="noopener noreferrer nofollow" href="https://thesportjournal.org/article/exposure-to-womens-sports-changing-attitudes-toward-female-athletes/">The Sport Journal</a>Women's Sport: Record viewing in 2021 according to Women's Sports Trust research | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.skysports.com/more-sports/other-sports/news/29877/12535281/womens-sport-record-viewing-in-2021-according-to-womens-sports-trust-research">Sky Sports</a></div>

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