TotoGaming: advanced public chats for all events on the betting platform

Goals

Active players tend to bet on different platforms simultaneously and discuss bets. There are several types of bettors and players: experts who want to share their expertise and newbies who seek advice. Bettors need a place to gather in communities.

Our partner aimed to provide it by gathering betting communities around the platform. Opportunities for players to share their bets and ideas would encourage them to spend more time on the platform and do more transactions.

What ‘Watchers’ has done

• Placed a customized chat room linked to every event on the platform. The functionality is available on the web and mobile apps (Android, iOS). Users can communicate via text, animated emoji, and stickers. They see chats only if they are authorized.
• Delivered a three-layer moderation, including the tools for moderation by real people. That provided a healthy space for users' conversations.
• Provided full data.
• Customized improvements such as the last message widget were added.
• Added a copy-betting widget for bet sharing and copying.
• Provided tools for achievements and badge assignments.

User journey

• Authorized users choose the event on the main platform. After opening it, they see a chat tab and the last message sent to the chat.
• When they join a chat for the first time, users have to choose an avatar and create a nickname. Then, they can communicate, reply to and react to each other’s messages, and report each other if necessary.
• Using the widget, users can send their bets to a chat or repeat after other users' bets with two clicks.