Lee artículos de Ryan Canady sobre chat comunitario, transmisión en vivo, herramientas de interacción, moderación y crecimiento de plataformas. Explora estrategias prácticas y perspectivas de expertos en el Blog de Watchers.

Ryan Canady 

Watchers integró el chat comunitario en la plataforma de BetBoom en Brasil. La comunidad aumentó significativamente la interacción y la conexión de los usuarios con la plataforma, así como el número de transacciones gracias al widget de compartir ganancias.

Chats comunitarios integrados para atraer a los usuarios dentro de la aplicación y aumentar los ingresos y la retención. La solución de Watchers permite alojar transmisiones en vivo dentro de la aplicación y proporcionar el espacio más atractivo para las audiencias.

Caso BetBoom: Chat de la comunidad con transmisión en vivo integrada

Betboom is a casino and sports betting platform. Watchers chats are integrated into the casino part with a general community chat that allows users to gather together, discuss their experience, share information about their wins through a special widget, and watch live streaming directly on the platform.The website and app are available in Portuguese.Maya Nosak, CPO:<blockquote>“We are genuinely excited to have this opportunity to collaborate and elevate our product together. We truly believe that the distinctive features of your solution, such as live chat, message reactions, event sharing, copy-widget and more, offer our clients a unique chance to feel part of a real community, express their emotions, and enrich their overall experience on our platform.&nbsp;We look forward to developing a long-term partnership that delivers a seamless, community-driven experience for our users.”</blockquote><h2>What we have provided</h2><ul><li>A customised community chat available on the platform. Users see the chat before the authorisation, after logging in they can communicate via text, threads, stickers, and emojis.</li><li>Implemented advanced moderation tools designed to foster a positive environment for user interactions. The AI moderation system effectively supports conversations in Portuguese, boasting a precision score of 94-96%. This ensures a safe and secure space for all participants, allowing them to engage freely and confidently in discussions.</li><li>Event-sharing widgets that allow users to share information about their winnings in two clicks. Other users can join the same game by clicking a widget. The widget has been helping the platform increase the retention level because of leading users into a game.</li></ul>All functionality available on both desktop and mobile.<figure class="image"><img style="aspect-ratio:1500/793;" src="https://cdn.eu.watchers.io/dcae60c2-0ca4-4812-85dc-8c300a7276ce.jpeg" alt="Integrated community chat for players in Portuguese" width="1500" height="793"></figure><h2>User journey</h2><ul><li>Users of the platform see the chat before the authorisation: they can open it for a readonly mode. There are three entry points to a chat. When you users try to join the conversation, they are sent to the authorisation page. When authorised, they need to create a nickname, choose an avatar, and they can participate in the communication.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated stickers in a chat to support liveliness and emotional level, send anonymous animated emojis</li><li>If users have won, they can share the info about the amount of money they won and the title of the game where they won, through the special widget. Other users can click it and open the initial game to try their luck.</li><li>When the live streaming is going on, users can see the video right inside the chat and comment on it.</li></ul>A community chat helps users stay engaged and connected with the platform before and after the games, and a event sharing widget allows the platform to cross-promote the games in a user-driver manner with no additional resources involved.<h2>Get in touch</h2>Please <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">get in touch with us </a>if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

¿Cómo han aumentado los chats comunitarios en eventos deportivos el compromiso y la retención en las plataformas de VirtualSoft en América Latina?

Case Watchers y VirtualSoft: Chats comunitarios para atraer a los usuarios durante eventos deportivos

Watchers integrated event community chats to Ecuabet and DoradoBet, located in Latin America, and enhanced user engagement and activity on the platform significantly, as well as the number of transactions due to the copy-widget.VirtualSoft is a leading technology and services provider in Latin America, specialising in the gambling industry with a presence in 14 countries and more than 5 brands. Watchers chats are integrated into two of them: Doradobet and Ecuabet. The platforms are available in English and Spanish.They are dedicated to developing platforms for sports betting and online casino games.<h2>What we have provided for VirtualSoft</h2><ul><li>Customised community chats for all sports events available on the platforms. Users see the chats after the authorisation and can communicate via text, threads, stickers, and emojis. Community chats are open simultaneously for as many events as available on the platform.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations. AI moderation works for both Spanish and English with a 96% precision score, and provides a secure space for all users. Copy-widget allows users to share their bets in a chat in two clicks and repeat the bets after each other. The widget has been helping the platform increase the number of transactions significantly.</li><li>Engagement and marketing widgets to grow engagement and create cross-promo campaigns: polls and pop-ups.</li></ul>All functionality available on both desktop and mobile.&nbsp;<figure class="image"><img style="aspect-ratio:1500/642;" src="https://cdn.eu.watchers.io/b52e3497-31ae-445a-b5e9-ec1fe7d0018e.jpeg" width="1500" height="642"></figure><h2>User journey</h2><ul><li>Users of the platform, when authorised, open any event on the client’s platform and see the chat button. They create a nickname for the chat and choose an avatar, then start sending messages and participate in conversations.</li><li>After placing a bet on the main platform, users click the share in-chat button and send information about the choice via a specific widget; the widget doesn't display any financial details. Other users can click the copy button, and the choice will be at once added to their coupon. This allows users not just discuss their predictions in a chat but exchange decisions they made and share their strategies easily.</li><li>Users can switch between different events and communicate in as many chats as they wish.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated emojis and stickers in a chat to support liveliness and emotional level.</li></ul>Chats help keep users engaged during the games and matches and build connections between the platform and audience.<h2>Get in touch</h2>Please <a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08">get in touch with us</a> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

Actualizamos la aplicación del FC con chats comunitarios y otras herramientas atractivas para los aficionados, lo que aumentó la retención, la lealtad de los fans y las ventas directas de membresías, entradas y mercancía.

Chats comunitarios para conectar con los aficionados del club

<h2>What we have provided</h2><ul><li>Integrated customised community chats within the football club’s app, allowing fans to cheer, discuss the season, players, and news directly in the app — without the need for messengers or additional social media.</li><li>Audio live streaming tools to host live conversations and discussions about matches, results, and tournaments.</li><li>Added engagement widgets such as polls and quizzes to encourage more active interaction with users.</li><li>Enabled marketing offers to promote ticket sales and merchandise.</li><li>Introduced badges for users with club memberships.</li><li>Added branded stickers and the ability to share pictures.</li><li>Comprehensive moderation system, including block lists, in-chat tools for users (block/report), AI moderation, and manual options in the back office.</li><li>Regular semantic analysis of fans' messages to help the clients find the opportunity to grow, improve the app, and work precisely with direct user insights.&nbsp;</li></ul><h2>User journey</h2><ul><li>Hosts can start live streams and communicate with their audience via chat. All necessary tools, including moderation features and the ability to launch polls, are available directly in the chat, so streamers don’t need external platforms or links.</li><li>Fans can access the Fan Chat section in the menu and tab bar, where they find: a lobby chat for discussing club news and ongoing matches, themed chats on specific topics, dedicated chats for particular fixtures.</li><li>When a live stream is scheduled, fans can add it to their calendars. The chat and stream open at the set time, with a countdown visible beforehand.</li><li>Users can engage with one another and with the host: asking questions, sharing emotions, replying to messages, starting threads, sending stickers, and posting animated emojis. Reactions and replies are supported.</li></ul><h3>Chats help keep users engaged during the whole season, help to grow revenue, and gather fans from the spread social media accounts to the leading club's communication channel.</h3><figure class="image"><img style="aspect-ratio:1205/833;" src="https://cdn.eu.watchers.io/ad39119b-82ff-430d-b03f-bfeaf0ed2db4.png" width="1205" height="833" alt="community chat for football fans on the FC app"></figure><h2>Get in touch</h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please <a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</a><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

Los chats de la comunidad están integrados con la plataforma de transmisión en vivo islandesa y ayudan a dirigir una comunicación atractiva entre los anfitriones y sus audiencias.

Livey: Chats para transmisión en vivo de pago por visión

<a target="_blank" rel="noopener noreferrer" href="https://watch.livey.events/">Livey</a> is a pay-per-view live streaming platform for content creators. Creators can host live streaming events through Livey and monetise their content. The audience watches content also on the Livey platform: so you can find there both the back office for creators and a catalogue of videos for viewers.&nbsp;The platform is based in Iceland, available in Icelandic and English.<figure class="image"><img style="aspect-ratio:1500/1115;" src="https://cdn.eu.watchers.io/7cf2986f-6b6b-45ce-9902-dae435abf9b0.jpeg" width="1500" height="1115"></figure><h2>What we have provided for Livey</h2><ul><li>Placed customised community chats to allow hosts and streamers to communicate with their viewers. The functionality is available on the web. Users can communicate via text, animated emoji, threads, and stickers. Chats are available only for participants of events: hosts have the admin rights (can moderate messages, pin important ones, publish polls), guests communicate as regular users.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations.</li><li>The tool for automatic translation is provided, allowing users who don’t speak the main language of the discussion to translate all messages in chats to their desired language.&nbsp;</li></ul><h2>User journey on Livey</h2><ul><li>Hosts start the stream and can communicate in a chat with their guests. All needed instruments are available right in a chat, including moderation tools for manual management and the opportunity to publish polls. So streamers don’t need to use any external platforms or links.</li><li>Users click the chat button and can engage with each other and with the host, ask streamers questions and share their emotions about the stream. They can reply to each other’s messages, start threads, and send stickers.</li></ul>Chats help keep users engaged during broadcasting and build connections between hosts and viewers.<h2>Get in touch</h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please <a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</a><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

Freedom es una plataforma cripto comunitaria todo en uno donde los usuarios pueden conectarse, jugar, comunicarse, crear comunidades y obtener tokens al completar diversas misiones y tareas divertidas, así como crear sus propias comunidades y misiones.

Descubra cómo la aplicación de juegos en Tailandia mejora la participación y retención de los usuarios a través de una solución de chat comunitario para espectadores.

Aplicación Freedom World: chats comunitarios para la aplicación de entretenimiento, impulsados por Bitazza

<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The app is available in Thai and English.<h3><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">What we have provided for Freedom</h3><ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Placed customised community chats: a chat lobby and several chats for different games. The functionality is available on both mobile apps (Android and iOS). Users can communicate via text, animated emoji, threads, and stickers. They see chats only if they are authorised.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Delivered a four-layer moderation, including AI, blocking lists in Thai, the tools for moderation by real people, and user moderation, the scope of which provides a healthy space for users' conversations.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The tool for automatic translation is provided, allowing users who don’t speak Thai to translate all messages in chats to their desired language.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Provided tools for achievements and badge assignments (including API for seamless assignment).</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The client uses brand avatars and stickers in chats.</li></ul><h3><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">User journey on Freedom</h3><ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Authorised users click the chat button on the home page to join a chat or a similar button on the game pages. After clicking it, they open a chat.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Users have the same avatars and nicknames that they use on the main platform profile.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">They can communicate, reply and react to each other’s messages, start threads, and send pictures.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Chats help keep users engaged in games and missions and build communities within the Freedom app.&nbsp;</li></ul> &nbsp;

Learn how one of the leading online gaming platforms boosted user engagement and retention with a Watchers community chat solution featuring interactive widgets, AI-powered moderation, and seamless integration.

Community chat for gaming platform — Jackpot City Integration

In December 2024, we successfully implemented our chat solution for Jackpot City, a global online casino platform offering a diverse range of games. The client opted for a general public chat that is directly linked to the gaming experience, allowing users to access and participate in the chat while playing any game available on the platform.The integration included a diverse set of interactive widgets such as polls, quizzes, and marketing offers, which Jackpot City uses to promote various activities and events on the platform. To boost engagement and retention, the client leverages our tools to award badges for specific user behaviours and trigger pop-ups to encourage participation in game streaks and other challenges. Our engagement tools are flexible and powerful, enabling Jackpot City to build an impressive, on-platform system that keeps users involved and coming back.<blockquote><span style="color:rgb(33,33,33);font-family:-apple-system, system-ui, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, sans-serif;font-size:16px;"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(33, 33, 33);display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-line;widows:auto;word-spacing:0px;">“The integration of community chat aligns with our broader strategic goals of enhancing user experience and fostering engagement. It represents a thoughtful step toward creating a more interactive and connected environment for our customers. Our experience with Watchers has met our expectations. It has also allowed us to make changes that align with our brand dynamically and to understand better and respond to consumer-facing issues. The Watchers team has been excellent at responding to issues and delivering solutions for our team in record time.”&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.f6s.com/software/watchers-social-solution?deal=50%25-discount-on-watchers#reviews">Alex Johnson, Jackpot City</a></blockquote>The Watchers solution was integrated via WebView, ensuring a fast and seamless implementation process.Our AI-powered moderation system also plays a crucial role, providing real-time protection by hiding or flagging negative or spam messages within milliseconds, creating a safe and welcoming communication space that preserves the positive experience for all users.The chat was fully customised to match the Jackpot City brand identity, including colours, fonts, avatars, and branded stickers.Additionally, Jackpot City actively tracks all chat interactions to gather valuable insights into user behaviour, helping them fine-tune their engagement strategies and make data-driven decisions.Together, these features create a rich, interactive, and secure environment that significantly enhances the user experience, transforming it into a social and interactive one. We are going to develop a partnership with the Jackpot City brand to help them further grow user engagement and retention.<figure class="image"><img style="aspect-ratio:1500/799;" src="https://cdn.eu.watchers.io/53b6c18c-f526-4598-9817-7f2f7399d3e9.jpeg" width="1500" height="799" alt="online community chats for gaming"><figcaption>Community chat can be opened from any game page</figcaption></figure>

Aprende a construir comunidades dentro de la aplicación que aumenten la participación, la retención y la lealtad a través de chat, moderación y funciones impulsadas por los usuarios.

Crea tu propia aplicación comunitaria con nuestra guía paso a paso. Aprende qué son las comunidades dentro de la aplicación, las características clave y las herramientas para aumentar la participación y la retención.

Comunidad en la aplicación: Cómo construir y gestionar una dentro de tu aplicación

Desde la Copa Mundial de la FIFA™ de 1994 hasta 2026, observe cómo la percepción del llamado fútbol europeo cambió junto con una cultura deportiva norteamericana más amplia, y cómo ahora está moldeada por los medios digitales y las comunidades de aficionados.

Desde la Copa Mundial de 1994 hasta la Copa Mundial de 2026, observe cómo el fútbol en los EE. UU. cambió junto a una cultura futbolística norteamericana más amplia, moldeada por los medios digitales y las comunidades de aficionados.

Copa Mundial 2026 vs. 1994: Cómo cambió el fútbol en Norteamérica

Nuestros clientes podían utilizar nuestros asistentes de IA solo como parte del paquete de chat. Ahora, si está listo para tener un Asistente Deportivo de IA pero no para crear una comunidad interna, no hay problema: puede integrarlo por separado.

Asistente deportivo con IA para medios, radiodifusión, deportes de fantasía y ligas. Ofrece estadísticas en vivo, resultados, clasificaciones y curiosidades sin que los usuarios tengan que abandonar tu plataforma.

Asistente deportivo con IA para plataformas deportivas, medios y aplicaciones de fantasía | Watchers

AI sports assistants can provide any sports-related information to users: stats about tournaments, athletes, or teams, any trivia or results. So, your users who are always sick of such information during games, will be able to get this known right on your broadcasting, media, fantasy games, or any other sports platform. ​The <a target="_blank" rel="noopener noreferrer nofollow" href="https://yougov.com/en-us/articles/50762-how-age-and-fan-preferences-shape-sports-media-consumption">YouGov research</a> of sports fans' habits shows that most of them seek statistics while watching games. It can be real-time stats, league or tournament standings, historical stats, and contextualised season stats. All of these occupy the top 5 besides the live interview of the athletes. Fewer viewers prefer to explore predictions or avoid any kind of info.If you integrate <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">Watchers chats</a>, an AI Sports Assistant can be just activated in it, and users will be able to communicate with it publicly or privately. If you integrate it as a standalone product, users will apply for an AI assistant by clicking the bubble or button, and communicate with it with no other people around. For both cases, the whole feature is customisable and can be managed through the admin panel.Besides solving the problem with users leaving your platform, and growing <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/user-retention">customer retention</a>, this makes your platform more innovative and more attractive for users. The audience <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.dstny.com/blog/app-fatigue">is tired </a>from gathering various platforms and services, all to perform just one task or meet just one need.AI Sports Assistant, as well as community chats, allows people to have everything that they need right here right now, with the high level of discoverability and convenient UX.*<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/ai-sports-assistant">Learn more about an AI sports assistant and book a demo to try</a> &nbsp;

Es un año de fútbol y un verano de fútbol, una época de nuevas tendencias. ¿Cómo influyen mutuamente las zonas de aficionados presenciales y las experiencias digitales, y cómo ayudan a que las comunidades de fans respiren fútbol literalmente?

Las zonas de aficionados de la Copa Mundial 2026 demuestran por qué los seguidores del fútbol necesitan lugares donde reaccionar, hablar y seguir el torneo juntos. Las plataformas deportivas pueden trasladar ese comportamiento a sus propias comunidades dentro de la aplicación.

Zonas de aficionados de la Copa Mundial 2026 y el auge de las comunidades de fútbol en línea

Hemos lanzado una nueva función para los clientes: los clubes de fans, que les permite aumentar la retención y la lealtad de los usuarios, y que son especialmente relevantes durante grandes eventos, como, por ejemplo, la Copa Mundial de la FIFA 2026™.

Aumenta la retención de usuarios y la participación de la comunidad con los Clubes de Fans. Permite que los usuarios demuestren su lealtad, se unan a chats dedicados y conecten con otros seguidores durante eventos como la Copa Mundial 2026 y más allá.

Función de Clubes de Fans: Impulsa la lealtad de los usuarios y la participación de la comunidad

We've released a new feature for our clients: fan clubs, created to increase user retention, loyalty, and add more engaging in-chat community experiences. The feature is especially useful during major sporting tournaments such as the <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/world-cup-2026-format">FIFA World Cup™ 2026,</a> continental championships, leagues, and other large-scale competitions that inspire strong fan engagement. But you can use it not just for sports.The idea is simple. When users cheer for a team, they want to express this dedication and stand out within the community. Once created, fan clubs allow users to choose the one they support. Once selected, the club's icon or badge appears next to the user's avatar in <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">community chats</a>, making their support visible to all. It is also possible to make fan Clubs include dedicated chats in addition to the main community chat. This allows users to decide whether they want to participate in discussions with all users of the platform or connect just with mate supporters who share the passion with the same club.<figure class="image"><img style="aspect-ratio:1500/846;" src="https://cdn.eu.watchers.io/bb09c02d-c7b4-4c76-bec1-660aa0d08688.jpeg" alt="Engagement feature in a community chat" width="1500" height="846"></figure><h2>Fan Clubs Increase Engagement</h2>The feature adds a sense of identity and belonging to the community at the same time. By allowing users to publicly display their support, platforms can create stronger emotional connections and encourage more active participation. In short, grow brand loyalty and user retention.Some common use cases include:* Supporting national teams during international tournaments such as the World Cup 2026.* Creating fan groups for football clubs, esports teams, or sports leagues.* Allowing players to choose factions, races, guilds, or teams in gaming communities.* Organising communities around content creators, streamers, influencers, or entertainment brands.* Creating interest-based groups within general-purpose community platforms.<h2>Flexible Configuration for Different Community Types</h2>While Fan Clubs are obviously fit for sports-related platforms, they can be used for platforms in various industries and community formats. A community chat linked to one specific video game can definitely give the basis for various club creations if people play on different sides. The same is relevant for hobbies, countries of origin, cities of living, or reputable artists.The exact implementation depends on the platform’s content, audience interests, and engagement goals, giving the flexibility to create experiences that resonate with a specific type of user.Fan Clubs are now available and can be set up to match the objectives of your community. Check them out!***<a target="_blank" rel="noopener noreferrer" href="https://chatadmin.watchers.io/login">Try community chats and other functionality, including fan clubs, for free.</a>

Historia de la afición, tifos, cánticos y otra información que querías (y no querías) saber sobre los seguidores de la UEFA Champions League®.

Antes de la final de la UEFA Champions League entre el PSG y el Arsenal, explora las aficiones de estos dos clubes legendarios y tan diferentes.

Arsenal vs. PSG: Los aficionados al fútbol como parte de la final

Five or even two years ago, such a final was difficult to imagine. Arsenal was a Champions League underdog—a club typically eliminated in the round of 16 or quarterfinals. PSG was the same. Kylian Mbappe’s dream of the Champions League final seemed more like a dream than a goal. Ironically, PSG won the Ligue 1 last year without the superstars they were associated with. Last year's win was a surprise: for Paris, PSG fans, and the new PSG forward from Georgia, Khvicha Kvaratskhelia, who had to replace Mbappe in the club, but in the end, replaced him in Kyky’s dream.This year, the final is not between Champions League underdogs but between the defending champion and the Premier League winner. If Arsenal has begun achieving their long-term goals this season, why would they stopWe are here not to discuss football analytics but fan engagement analytics. Let’s explore the long history of Arsenal’s fans and a shorter but intense history of the Paris Saint-Germain fandom. The final between these two clubs is not just a match between eleven players and coaches but a rivalry among hundreds of millions of supporters worldwide.<h2>PSG</h2>Ici, c’est Paris !Some British journalists <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thenewworld.co.uk/brexit-news-emma-luck-extreme-fance-french-football-team-paris-st-germain-71702/">describe</a> French Ligue 1 games in Paris as more interesting for the fans and their shows, since Ligue 1 is not very competitive and PSG is almost the only leader. But today’s intensity in the PSG fandom is much less than it was 10 or 40 years ago.PSG doesn't have a strong rivalry with any other French team; sometimes it is Olympique de Marseille, but it is not on the same level. OM rarely, if ever, join the Champions League. But inside the PSG fandom, there was competition. Or there used to be (many still doubt that the rivalry between leftists and right-wingers can disappear completely).<figure class="media"><div data-oembed-url="https://youtube.com/shorts/-0ZujdhUCg0?si=BBOZGdBs6kvZr90B"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/-0ZujdhUCg0" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>Anyone familiar with French football knows PSG had two groups of ultras. The first, Kop de Boulogne, or the Boulogne Boys, as the British call them, formed early, almost right after the club was created. In 1976, cheaper tickets and a rough new atmosphere at Parc des Princes helped Kop de Boulogne boost game attendance. They quickly became akin to new team members and a key part of the PSG experience. But soon they grew more aggressive and violent. While they initially increased attendance, fifteen years later, fewer people came to avoid trouble.At the beginning of the 90s, everyone realised KoB were not just ultras but far-right. PSG needed another wing and got Supras Auteuil, thanks to Canal+, the popular French media that owned part of the club. Supporters who wanted to avoid danger got another section—the Auteuil Stand. While KoB were radical right, Supras Auteuil were liberal and represented the left wing. It was a simple solution that worked, but not for long. Their coexistence led to more violence, and by the early 2000s, Parc des Princes became truly dangerous. So the club officially disbanded both groups.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=mJuBMBpFTXI"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/mJuBMBpFTXI" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>After several serious events in 2016, Collectif Ultras Paris, CUP, was born. They became an association with strict rules and memberships. This did not kill the stadium atmosphere but improved it. According to sources close to PSG, the association still includes many different groups; it is not homogeneous but very influential and actively involved in the club’s life.<h3>Fan songs</h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/oViapnBhzMQ?si=lLJAj8RQD1FjrFmY">“Ô Ville Lumière,” set to the tune of "Flower of Scotland. This chant was created by the former KoB ultra group, Boulogne Boys.</a></li><li>“<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/0N1cGNH2Nkg?si=n-E0GZCQ7SHz8HHN">Ici, c'est Paris</a>”—by the way, the "Ici, c'est Paris" slogan was created by a former member of the ultra group Supras Auteuil. The club tried to buy rights to it, but then fans and officials decided to use it together without restrictions.</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/_brp9kp79_4?si=b-of77rtVgCnSaT1&amp;t=46">Allez Paris</a>!", recorded by Belgian actress and singer Annie Cordy in 1971, the godmother of the team</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/YgnVS13KtcQ?si=vIxCCa9xW8Ssdn9a">Allez Paris Saint-Germain</a>!" by Les Parisiens, 1977</li><li>"Who Said I Would" <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=cwBb2FhxdGs&amp;list=RDcwBb2FhxdGs&amp;start_radio=1">by English musician Phil Collins</a></li></ul><h3>The best PSG tifo</h3>They are good at it. It was hard to pick one. With the love and respect for <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.lefigaro.fr/sports/football/ligue-des-champions/psg-ac-milan-le-magnifique-hommage-a-jean-paul-belmondo-avant-le-match-20231025">the tifo with Belmondo</a> that appeared before the game against Milan, we chose a Star Wars-themed one ahead of PSG's quarter-final match against Barcelona at the Parc des Princes in 2024.The Star Wars music played in the stadium, and a tifo of Darth Vader donning a Barça scarf at the Boulogne stand, along with a message below it that read, "Fight the enemy, you must." Then, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/p/C5l5MzwslDz/?img_index=brfootball&amp;hl=it">a tifo of Yoda, holding a red and blue lightsaber,</a> appeared at the Auteuil stand. Underneath it was the following banner: "Win! For us, you must.”<figure class="media"><div data-oembed-url="https://youtu.be/IikXml-lXf4?si=Hq-B3CFYHfGrKITc"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/IikXml-lXf4" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>The art didn’t help. Barcelona beat PSG 3:2 and advanced to the semi-final. But this year, with PSG being the champion of the UEFA CL and Barcelona absent, the Star Wars tifo looks like a great achievement.<h3>PSG fan community's digital spaces</h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://psgtalk.com/2016/10/psgs-ultras-an-animated-timeline/">PSG talk and other community podcasts</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@psg">PSG fans on TikTok</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://disboard.org/ru/servers/tag">PSG fans on Discord</a></li></ul><h2>Arsenal</h2>C'mon you gunners!The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their constant dissatisfaction during games. Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the "Gunners" (from the logo). Their slogan sounds like C’mon your Gunners today.<figure class="media"><div data-oembed-url="https://youtu.be/2ovXbi3YMQk?si=zPDDYSncY7IEf-1C&amp;t=126"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/2ovXbi3YMQk" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
 &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
 Arsenal
&lt;/h2&gt;
&lt;p&gt;
 &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
 The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
 Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
 Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong="">Since 2002, Arsenal has had the highest share of non-white attending supporters of any Premier League club. This does not mean they avoided racist scandals, but it shows a high level of fan diversity.</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
 &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
 Arsenal
&lt;/h2&gt;
&lt;p&gt;
 &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
 The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
 Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
 Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong="">As for ultras and groups, one of the most prominent is The Ashburton Army (AA), established in 2019, becoming noticeable in 2021. They often wear black and are located in Block 25 and Clock End. Still, as people are inspired by classic ultras, they have many problems </a><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.theguardian.com/football/2023/may/12/arsenal-police-antisemitic-messages-ashburton-army-fan-group">with in-group racism and, as a result, with the police.</a>AISA (Arsenal Independent Supporters’ Association) is one of the oldest and most traditional Arsenal fan organisations. They handle travelling, ticketing issues, dialogue with the club, fan rights, and often collaborate on fan displays and campaigns.Arsenal’s LGBT+ supporters’ group is one of the biggest and oldest LGBT football fan groups in the UK. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenal.com/fanzone/gay-gooners">They are officially recognised by Arsenal.</a> Also, among other very noticeable groups are Arsenal Women Supporters Club, REDaction, and Arsenal Supporters’ Trust (AST).<h3>Fans' Songs</h3><ul><li>"One-Nil to the Arsenal" (to the tune of "Go West")</li><li>“Who's that team they call the Arsenal?”</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/Fnr4R-lox_w?si=OMvkFQ6zNE3s44lT">Good Old Arsenal</a>" (to the tune of "Rule, Britannia!")</li><li>"We're the North Bank/Clock End Highbury".</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=5gU277dBf8I">The Angel (North London Forever)" by Louis Dunford</a></li><li>And as a bonus and hidden gem, <a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/IomDCgrrEzk?si=dCIpG5ga2vs8x179">here</a> the old Arsenal team are trying to sing fan chants, but not too successfully&nbsp;</li></ul><h3>The best Arsenal fans' tifos and memes</h3>As a more classical team, their tifos are traditional. They usually show support for the team’s long history more than anything else. When demonstrating power, tifos display a gunner.<figure class="media"><div data-oembed-url="https://youtu.be/8ZT9CY_2N1s?si=1JT9jO1eD0odovBe"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/8ZT9CY_2N1s" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>But what doesn't have limitations is Arsenal memes. We’ve picked our favourite.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@eighty_leon/video/7641943615580769558">Trust the process</a>—Arteta proved</li><li>Top 4—a not-relevant meme anymore, but old Arsenal fans definitely remember what this phrase means,</li></ul><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseneknowsbest.wordpress.com/wengers-biography/">Wenger Knows</a>—a legendary Arsenal manager, <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Arsène Wenger, made many decisions that fans and the club's owners didn't fully understand, but the Gunners knew that Wenger knew what he was doing. Or they hoped they knew!<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@arsenaldownunder/video/7624687005712076053">We are so back</a> (and they really are!)</li></ul><h3>Arsenal fan community's digital spaces</h3><figure class="image"><img style="aspect-ratio:1500/949;" src="https://cdn.eu.watchers.io/512c1547-3a37-4e40-9a29-55dcfa7d4888.jpeg" width="1500" height="949"></figure><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UCBTy8j2cPy6zw68godcE7MQ">Arsenal Fan TV AFTV</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenalvisionpodcast.com/">ArsenalVision Podcast</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseblog.com/">Arseblog</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.reddit.com/r/Gunners/">r/Gunners on Reddit</a> with more than 700K embers</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/Arsenal?lang=en">Arsenal official X account</a>—It is funny that Arsenal, as the older rival, is mainly on Twitter and YouTube, PSG is mostly on TikTok and Snapchat.&nbsp;</li></ul>Also, there were many legendary Arsenal community spaces, like arseweb, that are not available anymore, but the Internet never forgets!<h3> ***</h3>This final promises to be outstanding.&nbsp; PSG has to win to finally rewrite the football hierarchy, end the farmer’s league jokes, and confirm their title.&nbsp;Arsenal has to win to confirm their elite status, redeem after decades, and prove that the Premier League season is not a coincidence but the result of a thoughtful strategy.What kind of fan celebration will we see? Londoners or Parisians? Who will come out to celebrate that night: gooners? Or the whole world will say “Ici, c’est Paris”?&nbsp;

Explorando cómo el chat en vivo basado en la comunidad ha impactado positivamente la utilidad de varias plataformas y cómo integrarlo fácilmente.

Cómo y por qué integrar chat en vivo: razones cruciales y pasos simples

<div style="font-size:14px;line-height:1;" id="toc">User retention and engagement growth are among the most critical performance metrics for any digital platform. Research shows that improving customer retention rates by just 5% can increase profits by up to 95% (Bain &amp; Company). One of the most effective ways to achieve this is through community-based live chat features, which encourage users to connect, share experiences, and return regularly to your platform.Think of it as creating a digital coffee table — a place where your users naturally gather to discuss shared passions, whether it’s sports, language learning, or TV series. With the right tools, your platform becomes a hub of conversation, loyalty, and repeat engagement.<h2 id="Why-Add-Community-Live-Chat-to-Your-Platform">Why Add Community Live Chat to Your Platform?</h2><h3 id="Reclaim-Users-from-Social-Media">Reclaim Users from Social Media</h3>Businesses spend millions building audiences on social networks, but without in-app chat, users drift to external platforms to share their opinions. By implementing real-time chat functionality, you ensure conversations happen on your website or app, not on Facebook, X, or Instagram.<ul data-start="1518" data-end="1660"><li data-start="1518" data-end="1582">Users spend 2x longer on platforms with integrated chat.</li><li data-start="1583" data-end="1660"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.researchgate.net/publication/232957437_Consumer_Engagement_in_a_Virtual_Brand_Community_An_Exploratory_Analysis">Engagement</a> increases by 30–40% when community features are available.</li></ul><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.laliga.com/en-GB/news/enjoy-the-clasico-with-la-liga-virtual-arena">A prime example is La Liga.</a> Despite millions of social media followers, La Liga struggled with limited access to first-party user data. By launching an app-based chat and “second-screen” experience via QR codes, they not only attracted fans directly to their app but also gained valuable behavioural insights. This move strengthened fan communities and boosted in-app retention rates significantly.<h3 id="Differentiate-from-Competitors">Differentiate from Competitors</h3>When users compare platforms, they choose the one offering the most interactive and engaging experience. Adding community live chat creates the same “stickiness” as social media — people log back in to check conversations, respond to mentions, and catch up with peers.<ul data-start="2392" data-end="2586"><li data-start="2392" data-end="2500">Platforms with unique social features report a 25% higher return rate compared to those without.</li><li data-start="2501" data-end="2586">Keeping users engaged in-app also reduces exposure to competitor advertising.</li></ul><h3 id="Increase-Retention-Rates">Increase Retention Rates</h3>The number one challenge for digital platforms is customer churn. Studies reveal that the average app loses 77% of daily active users (DAUs) within three days of installation. Community-based live chat directly combats this by encouraging frequent interaction, keeping users active and invested.<ul data-start="2934" data-end="3105"><li data-start="2934" data-end="3015">Retention improves <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.alexanderjarvis.com/what-is-community-engagement-index-in-ecommerce/#:~:text=You'll%20find%20that%20a,others%20into%20your%20business%20ecosystem.">by 15–20%</a> with integrated chat and community features.</li><li data-start="3016" data-end="3105">Users who feel part of a community are 3x more likely to remain loyal to a brand.</li></ul><h3 id="Understand-customers-needs-and-pains">Understand your customers’ needs and pains</h3>Traditional analytics and support tickets show limited behaviour patterns — usually focused on problems. Live chat provides authentic insights into user interests, habits, and needs.You can track:<ul data-start="3357" data-end="3485"><li data-start="3357" data-end="3402">Which topics spark the most conversation.</li><li data-start="3403" data-end="3441">When your audience is most active.</li><li data-start="3442" data-end="3485">How users engage with specific content.</li></ul>This allows you to refine your platform, create more relevant content, and build a data-driven engagement strategy.<figure class="image"><img style="aspect-ratio:1000/1000;" src="https://cdn.eu.watchers.io/474c51ed-5545-49df-859a-51c44d631984.png" width="1000" height="1000"></figure><h2 id="How-to-Implement-Live-Chat">How to Implement In-App Live Chat</h2>Launching a community chat feature doesn’t have to be complex. Using modern SDKs, chat APIs, and webview integrations, you can quickly add scalable live chat functionality without lengthy development cycles.<h3 id="key-steps">Key Steps:</h3><ol data-start="3892" data-end="4496"><li data-start="3892" data-end="4064">Define Chat Visibility&nbsp;Will chat be open to all visitors or only authenticated users? Similar to a paywall, you can require a login or a subscription to participate.</li><li data-start="4065" data-end="4177">Choose AuthenticationAllow users to chat under their platform profile or create anonymous nicknames.</li><li data-start="4178" data-end="4307">Set the Entry PointPlace chat where it drives the most value (homepage, event pages, video content, or live streams).</li><li data-start="4308" data-end="4496">Customise and ModerateTailor the chat design, enable moderation features, and integrate engagement tools like polls, quizzes, or interactive widgets to keep discussions lively.</li></ol>By following these steps, you can create an engaging community that drives user retention, improves brand loyalty, and enhances the overall experience on your platform. By keeping conversations inside your platform, you gain control over user behaviour insights, reduce churn, and strengthen your competitive edge.***<h2 id="Get-in-Touch">Get In Touch</h2><a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">Book a call</a> if you'd like to integrate in-app community chats with the high-level moderation system into your website, app, or game. We'll be happy to help you find the best solution.</div>

Una mirada profunda a las últimas tecnologías de vanguardia y estrategias para adquirir y retener clientes.

Descubre estrategias clave para fomentar la lealtad a la marca, mejorar la retención de clientes y aumentar el valor de por vida a través del compromiso emocional, características sociales y soporte confiable.

Construyendo lealtad a la marca: La batalla por retener clientes

<div style="font-size:14px;line-height:1;" id="toc">There is a commonly held belief that consumers will always opt for the least expensive variety of a particular good for which they are in the market. However, we see this disproven every day in the real world as many consumers ultimately opt for a brand that they feel a sense of loyalty to. This begs the question: Is it possible to foster brand loyalty, and if so, how might one go about doing so?<h2 id="what-is-brand-loyalty">What is Brand Loyalty?</h2>You know the feeling, even if you can’t quite put a finger on it. When it comes to specific products, you have a preference for one particular brand over another. You might not even bother to compare the price of your preferred brand against the price of a competitor. You have fully bought into your brand of choice, and you are unlikely to change your attitude toward that brand ever again.Modern marketing professionals recognise the extreme value of this kind of loyalty and believe they can generate it through <a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://www.forbes.com/councils/forbesagencycouncil/2024/02/16/how-brands-can-drive-emotional-engagement-with-customers/">emotional engagement strategies</a>. If a savvy marketer can pull this off, then they may well have added significant lifetime value to every interaction the brand has with that customer moving forward.&nbsp;<h2 id="measuring-lifetime-value-of-brand-loyalty">Measuring the Lifetime Value of Brand Loyalty</h2>Building brand loyalty among customers requires a significant investment of time, financial resources, and energy. One might reasonably wonder why a company would choose to invest so many resources into this particular goal. As it happens, there are a multitude of reasons why one might measure a customer’s lifetime value, including:<ul><li>The Connection Between Retention and Lifetime Value</li></ul>There is a direct correlation between one’s success with retaining customers and the lifetime value of those customers. This is to say that the better one gets at retaining customers, the higher their lifetime value will be. It is far less expensive and far more profitable for a company to maintain a customer rather than try to go out and find a new one.<ul><li>High Lifetime Value Increases the Odds of Word-of-Mouth Advertising</li></ul>Word-of-mouth advertising is the most potent form of advertising known on the planet. Customers who are excited about a product and tell their friends and family about it are offering free advertising. People want to hear about products that they may consider purchasing from those they already trust, and that is precisely what word-of-mouth advertising provides.<ul><li>Higher Customer Satisfaction Leads to Higher Lifetime Value</li></ul>Another reason to keep one’s eye on the lifetime value of a given customer is that it directly translates to higher customer satisfaction. The most satisfied customers are those who are most likely to keep coming back and buying more products over time. Thus, the higher the lifetime value, the higher the customer satisfaction.<figure class="image image_resized" style="margin-bottom:1vw;"><img style="aspect-ratio:6000/4000;" src="https://cdn.eu.watchers.io/efdb4abf-16f9-43e4-a33b-be0e65343077.jpg" alt="Higher Customer Satisfaction Leads to Higher Lifetime Value" width="6000" height="4000"></figure>These are all superb reasons to monitor one’s customers' lifetime value. Improving that lifetime value can add to the bountiful benefits mentioned above.<h2 id="how-companies-improve-brand-loyalty">How Can Companies Improve Brand Loyalty Today?</h2>You can now see the benefits of strong brand loyalty, but you may still be wondering how today’s companies can foster the kind of brand loyalty they seek. What steps can they take to cultivate it that will secure a lasting relationship with the customers they've managed to attract thus far?- &nbsp; &nbsp; &nbsp;&nbsp;Capturing attentionThink about the brands you prefer to use. What have their platforms offered you? How do they interact? What do you expect from them? What do users tend to seek while using different platforms, especially considering the level of variety in the digital sphere? What catches your attention on a platform, especially if there are several more or less identical platforms on the market offering you the same things—the same content or features?To answer such questions, we need to talk about the connection between the brand and the user. If users watch a film on this platform because it is exclusively available there, that is one case. But if the film is available on many platforms, what forces a viewer to choose this particular platform? If the user tries several similar workout apps, what makes them stick with one?- &nbsp; &nbsp; &nbsp;&nbsp;OnboardingPeople who use digital services are more or less digitally savvy. We don’t need a tutorial to find a game on a video platform or to find needed goods in an online store. We don’t need any help or advice on how to use apps... Or do we? Users won’t ask you for help; they will just go to the App Store if your app isn’t clear to them. FAQ is a good instrument, but it is better to postpone interaction until later. Make the experience of discovering your app and its features seamless. If the experience goes smoothly for users, they will come back. Show them what you have, what tools they can use, and say hi. If you are sure that your users are too busy to go through your onboarding, let them skip it—but don’t be too arrogant or ignorant to say at least a few greeting phrases.- &nbsp; &nbsp; &nbsp;&nbsp;Clear and comfortable UXYou can use JTBD or any other UX strategy, but in any case, your users have to feel good while using your app or website.- &nbsp; &nbsp; &nbsp;&nbsp;Embedded Live Social FeedsPerhaps you want to share your brand's social media feeds directly on your website. You can do so via a live social feed. In fact, this is often recommended as a great step in the right direction for keeping your customers up to date with the latest happenings within your company.- &nbsp; &nbsp; &nbsp;&nbsp;Community-building tools such as public and private chatsThe sense of community that can be built with these tools is linked directly to loyalty. If users feel like a part of something live, can discuss their experiences with soulmates, can become experts to share advice or opinions, or can share their thoughts with the brand directly (not just through a tech support ticket), it can be crucial and helpful for your users and your relationships with them.- &nbsp; &nbsp; &nbsp;&nbsp;Reliant supportIf your users face technical or other negative issues, they need to see that you care: you explain what happened, fix the problem, and do everything to avoid such issues in the future. If you build a strong brand and then just ignore users’ problems, it’s just a waste of money, time, and people’s trust.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:4584/3063;" src="https://cdn.eu.watchers.io/0da95520-48e7-45be-a2ce-9ddaab8d8c57.jpg" alt="reliant support is essential to grow retention and build brand loyalty" width="4584" height="3063"></figure>- &nbsp; &nbsp; &nbsp;&nbsp;Channels for feedback (and proof that you see and hear it!)&nbsp;These channels can and should be various. Brands that care about their image have to gather feedback from various channels. You can catch posts on TikTok, X, or LinkedIn and reply to them, showing that you care. You can see blog posts or YouTube reviews and be present in the comments. But you should also initiate the feedback flow, not just wait for it. Customer development interviews and focus groups help get early reactions to new content and features. Integrated community chats help a lot because they accumulate the average mood of your users and allow you to stay in constant touch with your audience. If users see that they are heard—not only when they are popular Instagram influencers but just as regular users—they will value it.These are some of the ways that many companies have integrated the use of existing social media accounts to enhance their image with the public. However, there are even more advanced approaches that you should consider as well. What if you could make your website itself a social hub where people gather? That is the latest brand loyalty technique being tested, and it is working extremely well for many different brands.<h2 id="social-features-for-brand-loyalty">Social Features for Brand Loyalty</h2>There are plenty of social features that can easily be integrated into virtually any platform to boost brand loyalty and the amount of time that visitors spend on the platform. Let’s see some of the features that can be considered.<h3>Public and Private Community Chats</h3>People are truly seeking to be brought together. They are seeking a sense of community that is rapidly disappearing due to the growth of competition in all digital spheres. When there was one social network, it was easier to find soulmates. However, via the use of tools such as community chat features, it might be possible to create the bonds of community once again, and it works perfectly because, in this case, people will be gathered based on their personal interests: they communicate here because they all watch the same game or follow tutorials of the same workout trainer.<h3>In-App Live Streaming</h3>Influencers host their streams on Twitch, YouTube, and other relevant platforms. Sometimes, they tell their audiences about your brand and sometimes about your content. Also, while discussing content available on your platform, they may share it on the platforms of your competitors.Instead of this pattern, you can invite influencers and their entire audiences to your platform. In this case, you can expect that people will feel a sense of brand loyalty when they are offered the opportunity to interact with their favourite influencers directly on your platform. You can even build a habit for users to join your platform to watch this popular streamer instead of Twitch.<h3>AI Bots for Real-Time Interactions</h3>Don’t forget to consider investing in AI bots to facilitate real-time conversations with website users. These bots can help answer some simple questions that the users might have, give recommendations for film or fitness platforms, and provide predictions for sports and gaming apps. AI participation is something users expect to see on digital platforms, and the integration of chats with added AI bots can meet users’ needs and connect them with hidden and needed information.<h2 id="brand-loyalty-is-build-over-time">Brand Loyalty is Built Over Time: Begin the Process Today&nbsp;</h2>Building brand loyalty with any customer takes time. However, this process will never happen if you aren’t willing to take the necessary steps. That is why you should develop a strategy for obtaining the brand loyalty you crave and deserve from your customers.<hr style="margin-bottom:0.8vw;"><h2 id="Get-in-touch">Get in Touch</h2><a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">Book a call</a> if you'd like to integrate in-app community chats with the high-level moderation system into your website, app, or game. We'll be happy to help you find the best solution.</div>