Glossary
A
API Key
An API key is a unique string used to identify an application or project when it makes a request to an API, often for access control, monitoring, and usage management.
AI Agent
An AI agent is a software system, powered by AI, that pursue a goal, use tools, gather context, and make decisions step by step to complete tasks.
AI Moderation
AI moderation uses automated models to flag, classify and handle harmful content in chat, community and live products at a speed human teams cannot match on their own.
API
API is an application programming interface that lets your backend, CRM or automation tools control rooms, community chat and live experiences programmatically.
Active User Metrics (HAU, DAU, WAU, MAU)
Metrics represent the count of unique users who engage with a digital product or service within a specific timeframe. These metrics are the primary way to quantify the reach, engagement, and recurring usage of an application.
C
Community-led Growth
Community-led growth is a growth model where a community helps a product grow through participation, support, and shared knowledge.
Chat Moderation
Chat moderation is the systematic process of monitoring real-time digital communication to ensure it remains safe, inclusive, and legally compliant. By combining automated AI tools with manual review, chat owner can protect both brand reputation and chat participants.
Community Chat
Community chat is a real-time in-app conversation channel where many users discuss shared content or topics, distinct from private group chats and support chats.
F
First-Party Data
First-party data is data a company collects directly from its own users through its own channels, such as a website, app, or product, rather than from external sources.
Fan Engagement
Fan engagement is the ongoing connection between sports organisations and their fans, built through interaction before, during, and after a match, event, or tournament.
I
iFrame
iFrame is an HTML element that loads one web page inside another. It is often used to embed tools like community chat, watch parties, or dashboards without rebuilding them in the main frontend.
In-App Chat
In-app chat is a messaging feature inside an app or website that lets users talk to each other or the brand without leaving the product.
In-App Community
An in-app community is a social layer inside a product where users interact with each other around content and features without leaving the app.
U
W
WebSocket
WebSocket is a communication protocol which allows a constant 2-way connection between a user’s browser and a server. It provides in-chat communication between users with no delay.
WebView
WebView is a browser surface embedded in a native app to load web pages like dashboards, help centres, or community chats without rebuilding them in native UI.
Watch Party
A digital event centred around the simultaneous viewing of media, such as a film, television show, or sports, by a group of people.