Watchers integró el chat comunitario en la plataforma de BetBoom en Brasil. La comunidad aumentó significativamente la interacción y la conexión de los usuarios con la plataforma, así como el número de transacciones gracias al widget de compartir ganancias.

Chats comunitarios integrados para atraer a los usuarios dentro de la aplicación y aumentar los ingresos y la retención. La solución de Watchers permite alojar transmisiones en vivo dentro de la aplicación y proporcionar el espacio más atractivo para las audiencias.

Caso BetBoom: Chat de la comunidad con transmisión en vivo integrada

<p>Betboom is a casino and sports betting platform. Watchers chats are integrated into the casino part with a general community chat that allows users to gather together, discuss their experience, share information about their wins through a special widget, and watch live streaming directly on the platform.</p><p>The website and app are available in Portuguese.</p><p><strong>Maya Nosak, CPO:</strong></p><blockquote><p>“We are genuinely excited to have this opportunity to collaborate and elevate our product together. We truly believe that the distinctive features of your solution, such as live chat, message reactions, event sharing, copy-widget and more, offer our clients a unique chance to feel part of a real community, express their emotions, and enrich their overall experience on our platform.&nbsp;</p><p>We look forward to developing a long-term partnership that delivers a seamless, community-driven experience for our users.”</p></blockquote><h2>What we have provided</h2><ul><li>A customised community chat available on the platform. Users see the chat before the authorisation, after logging in they can communicate via text, threads, stickers, and emojis.</li><li>Implemented advanced moderation tools designed to foster a positive environment for user interactions. The AI moderation system effectively supports conversations in Portuguese, boasting a precision score of 94-96%. This ensures a safe and secure space for all participants, allowing them to engage freely and confidently in discussions.</li><li>Event-sharing widgets that allow users to share information about their winnings in two clicks. Other users can join the same game by clicking a widget. The widget has been helping the platform increase the retention level because of leading users into a game.</li></ul><p>All functionality available on both desktop and mobile.</p><figure class="image"><img style="aspect-ratio:1500/793;" src="https://cdn.eu.watchers.io/dcae60c2-0ca4-4812-85dc-8c300a7276ce.jpeg" alt="Integrated community chat for players in Portuguese" width="1500" height="793"></figure><h2>User journey</h2><ul><li>Users of the platform see the chat before the authorisation: they can open it for a readonly mode. There are three entry points to a chat. When you users try to join the conversation, they are sent to the authorisation page. When authorised, they need to create a nickname, choose an avatar, and they can participate in the communication.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated stickers in a chat to support liveliness and emotional level, send anonymous animated emojis</li><li>If users have won, they can share the info about the amount of money they won and the title of the game where they won, through the special widget. Other users can click it and open the initial game to try their luck.</li><li>When the live streaming is going on, users can see the video right inside the chat and comment on it.</li></ul><p>A community chat helps users stay engaged and connected with the platform before and after the games, and a event sharing widget allows the platform to cross-promote the games in a user-driver manner with no additional resources involved.</p><h2>Get in touch</h2><p>Please <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">get in touch with us </a>if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</p>

¿Cómo han aumentado los chats comunitarios en eventos deportivos el compromiso y la retención en las plataformas de VirtualSoft en América Latina?

Case Watchers y VirtualSoft: Chats comunitarios para atraer a los usuarios durante eventos deportivos

<p>Watchers integrated event community chats to Ecuabet and DoradoBet, located in Latin America, and enhanced user engagement and activity on the platform significantly, as well as the number of transactions due to the copy-widget.</p><p>VirtualSoft is a leading technology and services provider in Latin America, specialising in the gambling industry with a presence in 14 countries and more than 5 brands. Watchers chats are integrated into two of them: Doradobet and Ecuabet. The platforms are available in English and Spanish.</p><p>They are dedicated to developing platforms for sports betting and online casino games.</p><h2>What we have provided for VirtualSoft</h2><ul><li>Customised community chats for all sports events available on the platforms. Users see the chats after the authorisation and can communicate via text, threads, stickers, and emojis. Community chats are open simultaneously for as many events as available on the platform.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations. AI moderation works for both Spanish and English with a 96% precision score, and provides a secure space for all users.<br>Copy-widget allows users to share their bets in a chat in two clicks and repeat the bets after each other. The widget has been helping the platform increase the number of transactions significantly.</li><li>Engagement and marketing widgets to grow engagement and create cross-promo campaigns: polls and pop-ups.</li></ul><p>All functionality available on both desktop and mobile.&nbsp;</p><figure class="image"><img style="aspect-ratio:1500/642;" src="https://cdn.eu.watchers.io/b52e3497-31ae-445a-b5e9-ec1fe7d0018e.jpeg" width="1500" height="642"></figure><h2>User journey</h2><ul><li>Users of the platform, when authorised, open any event on the client’s platform and see the chat button. They create a nickname for the chat and choose an avatar, then start sending messages and participate in conversations.</li><li>After placing a bet on the main platform, users click the share in-chat button and send information about the choice via a specific widget; the widget doesn't display any financial details. Other users can click the copy button, and the choice will be at once added to their coupon. This allows users not just discuss their predictions in a chat but exchange decisions they made and share their strategies easily.</li><li>Users can switch between different events and communicate in as many chats as they wish.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated emojis and stickers in a chat to support liveliness and emotional level.</li></ul><p>Chats help keep users engaged during the games and matches and build connections between the platform and audience.</p><h2>Get in touch</h2><p>Please <a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08">get in touch with us</a> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</p>

Actualizamos la aplicación del FC con chats comunitarios y otras herramientas atractivas para los aficionados, lo que aumentó la retención, la lealtad de los fans y las ventas directas de membresías, entradas y mercancía.

Chats comunitarios para conectar con los aficionados del club

<h2>What we have provided</h2><ul><li>Integrated customised community chats within the football club’s app, allowing fans to cheer, discuss the season, players, and news directly in the app — without the need for messengers or additional social media.</li><li>Audio live streaming tools to host live conversations and discussions about matches, results, and tournaments.</li><li>Added engagement widgets such as polls and quizzes to encourage more active interaction with users.</li><li>Enabled marketing offers to promote ticket sales and merchandise.</li><li>Introduced badges for users with club memberships.</li><li>Added branded stickers and the ability to share pictures.</li><li>Comprehensive moderation system, including block lists, in-chat tools for users (block/report), AI moderation, and manual options in the back office.</li><li>Regular semantic analysis of fans' messages to help the clients find the opportunity to grow, improve the app, and work precisely with direct user insights.&nbsp;</li></ul><h2>User journey</h2><ul><li>Hosts can start live streams and communicate with their audience via chat. All necessary tools, including moderation features and the ability to launch polls, are available directly in the chat, so streamers don’t need external platforms or links.</li><li>Fans can access the Fan Chat section in the menu and tab bar, where they find:<br>a lobby chat for discussing club news and ongoing matches,<br>themed chats on specific topics,<br>dedicated chats for particular fixtures.</li><li>When a live stream is scheduled, fans can add it to their calendars. The chat and stream open at the set time, with a countdown visible beforehand.</li><li>Users can engage with one another and with the host: asking questions, sharing emotions, replying to messages, starting threads, sending stickers, and posting animated emojis. Reactions and replies are supported.</li></ul><h3>Chats help keep users engaged during the whole season, help to grow revenue, and gather fans from the spread social media accounts to the leading club's communication channel.</h3><figure class="image"><img style="aspect-ratio:1205/833;" src="https://cdn.eu.watchers.io/ad39119b-82ff-430d-b03f-bfeaf0ed2db4.png" width="1205" height="833" alt="community chat for football fans on the FC app"></figure><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Get in touch</strong></span></span></h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please </span></span><a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="background-color:white;color:rgb(77,77,230);font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</span></span></a><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</span></span></p>

Los chats de la comunidad están integrados con la plataforma de transmisión en vivo islandesa y ayudan a dirigir una comunicación atractiva entre los anfitriones y sus audiencias.

Livey: Chats para transmisión en vivo de pago por visión

<p style="margin-bottom:1pt;margin-top:0pt;"><a target="_blank" rel="noopener noreferrer" href="https://watch.livey.events/"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong>Livey</strong></span></span></a><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"> is a pay-per-view live streaming platform for content creators. Creators can host live streaming events through Livey and monetise their content. The audience watches content also on the Livey platform: so you can find there both the back office for creators and a catalogue of videos for viewers.</span></span></p><p style="margin-bottom:1pt;margin-top:0pt;">&nbsp;</p><p style="margin-bottom:1pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:1pt;" data-preserver-spaces="true">The platform is based in Iceland, available in Icelandic and English.</span></span></p><figure class="image"><img style="aspect-ratio:1500/1115;" src="https://cdn.eu.watchers.io/7cf2986f-6b6b-45ce-9902-dae435abf9b0.jpeg" width="1500" height="1115"></figure><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">What we have provided for Livey</strong></span></span></h2><ul><li><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Placed customised community chats to allow hosts and streamers to communicate with their viewers. The functionality is available on the web. Users can communicate via text, animated emoji, threads, and stickers. Chats are available only for participants of events: hosts have the admin rights (can moderate messages, pin important ones, publish polls), guests communicate as regular users.</span></span></li><li><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Delivered tools for moderation, which provide a healthy space for users' conversations.</span></span></li><li><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">The tool for automatic translation is provided, allowing users who don’t speak the main language of the discussion to translate all messages in chats to their desired language.&nbsp;</span></span></li></ul><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">User journey on Livey</strong></span></span></h2><ul><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Hosts start the stream and can communicate in a chat with their guests. All needed instruments are available right in a chat, including moderation tools for manual management and the opportunity to publish polls. So streamers don’t need to use any external platforms or links.</span></span></p></li><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Users click the chat button and can engage with each other and with the host, ask streamers questions and share their emotions about the stream. They can reply to each other’s messages, start threads, and send stickers.</span></span></p></li></ul><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><mark class="marker-yellow"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Chats help keep users engaged during broadcasting and build connections between hosts and viewers.</span></mark></span></p><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Get in touch</strong></span></span></h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please </span></span><a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="background-color:white;color:rgb(77,77,230);font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</span></span></a><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</span></span></p>

Freedom es una plataforma cripto comunitaria todo en uno donde los usuarios pueden conectarse, jugar, comunicarse, crear comunidades y obtener tokens al completar diversas misiones y tareas divertidas, así como crear sus propias comunidades y misiones.

Descubra cómo la aplicación de juegos en Tailandia mejora la participación y retención de los usuarios a través de una solución de chat comunitario para espectadores.

Aplicación Freedom World: chats comunitarios para la aplicación de entretenimiento, impulsados por Bitazza

<p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The app is available in Thai and English.</span></span></p><h3><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">What we have provided for Freedom</span></span></h3><ul><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Placed customised community chats: a chat lobby and several chats for different games. The functionality is available on both mobile apps (Android and iOS). Users can communicate via text, animated emoji, threads, and stickers. They see chats only if they are authorised.</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Delivered a four-layer moderation, including AI, blocking lists in Thai, the tools for moderation by real people, and user moderation, the scope of which provides a healthy space for users' conversations.&nbsp;</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The tool for automatic translation is provided, allowing users who don’t speak Thai to translate all messages in chats to their desired language.&nbsp;</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Provided tools for achievements and badge assignments (including API for seamless assignment).</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The client uses brand avatars and stickers in chats.</span></span></p></li></ul><h3><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">User journey on Freedom</span></span></h3><ul><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Authorised users click the chat button on the home page to join a chat or a similar button on the game pages. After clicking it, they open a chat.</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Users have the same avatars and nicknames that they use on the main platform profile.&nbsp;</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">They can communicate, reply and react to each other’s messages, start threads, and send pictures.</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Chats help keep users engaged in games and missions and build communities within the Freedom app.&nbsp;</span></span></p></li></ul><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr"><br>&nbsp;</p>

Learn how one of the leading online gaming platforms boosted user engagement and retention with a Watchers community chat solution featuring interactive widgets, AI-powered moderation, and seamless integration.

Community chat for gaming platform — Jackpot City Integration

<p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:12pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">In December 2024, we successfully implemented our chat solution for Jackpot City, a global online casino platform offering a diverse range of games. The client opted for a general public chat that is directly linked to the gaming experience, allowing users to access and participate in the chat while playing any game available on the platform.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The integration included a diverse set of interactive widgets such as polls, quizzes, and marketing offers, which Jackpot City uses to promote various activities and events on the platform. To boost engagement and retention, the client leverages our tools to award badges for specific user behaviours and trigger pop-ups to encourage participation in game streaks and other challenges. Our engagement tools are flexible and powerful, enabling Jackpot City to build an impressive, on-platform system that keeps users involved and coming back.</span></span></p><blockquote><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="color:rgb(33,33,33);font-family:-apple-system, system-ui, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, sans-serif;font-size:16px;"><i><span style="-webkit-text-stroke-width:0px;caret-color:rgb(33, 33, 33);display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-line;widows:auto;word-spacing:0px;">“The integration of community chat aligns with our broader strategic goals of enhancing user experience and fostering engagement. It represents a thoughtful step toward creating a more interactive and connected environment for our customers. Our experience with Watchers has met our expectations. It has also allowed us to make changes that align with our brand dynamically and to understand better and respond to consumer-facing issues. The Watchers team has been excellent at responding to issues and delivering solutions for our team in record time.”&nbsp;</span></i></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.f6s.com/software/watchers-social-solution?deal=50%25-discount-on-watchers#reviews"><strong>Alex Johnson, Jackpot City</strong></a></p></blockquote><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The Watchers solution was integrated via WebView, ensuring a fast and seamless implementation process.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Our AI-powered moderation system also plays a crucial role, providing real-time protection by hiding or flagging negative or spam messages within milliseconds, creating a safe and welcoming communication space that preserves the positive experience for all users.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The chat was fully customised to match the Jackpot City brand identity, including colours, fonts, avatars, and branded stickers.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Additionally, Jackpot City actively tracks all chat interactions to gather valuable insights into user behaviour, helping them fine-tune their engagement strategies and make data-driven decisions.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Together, these features create a rich, interactive, and secure environment that significantly enhances the user experience, transforming it into a social and interactive one. We are going to develop a partnership with the Jackpot City brand to help them further grow user engagement and retention.</span></span></p><figure class="image"><img style="aspect-ratio:1500/799;" src="https://cdn.eu.watchers.io/53b6c18c-f526-4598-9817-7f2f7399d3e9.jpeg" width="1500" height="799" alt="online community chats for gaming"><figcaption>Community chat can be opened from any game page</figcaption></figure>

Aprende a construir comunidades dentro de la aplicación que aumenten la participación, la retención y la lealtad a través de chat, moderación y funciones impulsadas por los usuarios.

Crea tu propia aplicación comunitaria con nuestra guía paso a paso. Aprende qué son las comunidades dentro de la aplicación, las características clave y las herramientas para aumentar la participación y la retención.

Comunidad en la aplicación: Cómo construir y gestionar una dentro de tu aplicación

Desde la Copa Mundial de la FIFA™ de 1994 hasta 2026, observe cómo la percepción del llamado fútbol europeo cambió junto con una cultura deportiva norteamericana más amplia, y cómo ahora está moldeada por los medios digitales y las comunidades de aficionados.

Desde la Copa Mundial de 1994 hasta la Copa Mundial de 2026, observe cómo el fútbol en los EE. UU. cambió junto a una cultura futbolística norteamericana más amplia, moldeada por los medios digitales y las comunidades de aficionados.

Copa Mundial 2026 vs. 1994: Cómo cambió el fútbol en Norteamérica

Nuestros clientes podían utilizar nuestros asistentes de IA solo como parte del paquete de chat. Ahora, si está listo para tener un Asistente Deportivo de IA pero no para crear una comunidad interna, no hay problema: puede integrarlo por separado.

Asistente deportivo con IA para medios, radiodifusión, deportes de fantasía y ligas. Ofrece estadísticas en vivo, resultados, clasificaciones y curiosidades sin que los usuarios tengan que abandonar tu plataforma.

Asistente deportivo con IA para plataformas deportivas, medios y aplicaciones de fantasía | Watchers

<p>AI sports assistants can provide any sports-related information to users: stats about tournaments, athletes, or teams, any trivia or results. So, your users who are always sick of such information during games, will be able to get this known right on your broadcasting, media, fantasy games, or any other sports platform. ​</p><p>The <a target="_blank" rel="noopener noreferrer nofollow" href="https://yougov.com/en-us/articles/50762-how-age-and-fan-preferences-shape-sports-media-consumption">YouGov research</a> of sports fans' habits shows that most of them seek statistics while watching games. It can be real-time stats, league or tournament standings, historical stats, and contextualised season stats. All of these occupy the top 5 besides the live interview of the athletes. Fewer viewers prefer to explore predictions or avoid any kind of info.</p><p>If you integrate <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">Watchers chats</a>, an AI Sports Assistant can be just activated in it, and users will be able to communicate with it publicly or privately. If you integrate it as a standalone product, users will apply for an AI assistant by clicking the bubble or button, and communicate with it with no other people around. For both cases, the whole feature is customisable and can be managed through the admin panel.</p><p>Besides solving the problem with users leaving your platform, and growing <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/user-retention">customer retention</a>, this makes your platform more innovative and more attractive for users. The audience <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.dstny.com/blog/app-fatigue">is tired </a>from gathering various platforms and services, all to perform just one task or meet just one need.</p><p>AI Sports Assistant, as well as community chats, allows people to have everything that they need right here right now, with the high level of discoverability and convenient UX.</p><p>*</p><p><a target="_blank" rel="noopener noreferrer" href="https://watchers.io/ai-sports-assistant"><strong>Learn more about an AI sports assistant and book a demo to try</strong></a><br>&nbsp;</p>

Es un año de fútbol y un verano de fútbol, una época de nuevas tendencias. ¿Cómo influyen mutuamente las zonas de aficionados presenciales y las experiencias digitales, y cómo ayudan a que las comunidades de fans respiren fútbol literalmente?

Las zonas de aficionados de la Copa Mundial 2026 demuestran por qué los seguidores del fútbol necesitan lugares donde reaccionar, hablar y seguir el torneo juntos. Las plataformas deportivas pueden trasladar ese comportamiento a sus propias comunidades dentro de la aplicación.

Zonas de aficionados de la Copa Mundial 2026 y el auge de las comunidades de fútbol en línea

Hemos lanzado una nueva función para los clientes: los clubes de fans, que les permite aumentar la retención y la lealtad de los usuarios, y que son especialmente relevantes durante grandes eventos, como, por ejemplo, la Copa Mundial de la FIFA 2026™.

Aumenta la retención de usuarios y la participación de la comunidad con los Clubes de Fans. Permite que los usuarios demuestren su lealtad, se unan a chats dedicados y conecten con otros seguidores durante eventos como la Copa Mundial 2026 y más allá.

Función de Clubes de Fans: Impulsa la lealtad de los usuarios y la participación de la comunidad

<p>We've released a new feature for our clients: fan clubs, created to increase user retention, loyalty, and add more engaging in-chat community experiences. The feature is especially useful during major sporting tournaments such as the <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/world-cup-2026-format">FIFA World Cup™ 2026,</a> continental championships, leagues, and other large-scale competitions that inspire strong fan engagement. But you can use it not just for sports.</p><p>The idea is simple. When users cheer for a team, they want to express this dedication and stand out within the community. Once created, fan clubs allow users to choose the one they support. Once selected, the club's icon or badge appears next to the user's avatar in <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">community chats</a>, making their support visible to all. It is also possible to make fan Clubs include dedicated chats in addition to the main community chat. This allows users to decide whether they want to participate in discussions with all users of the platform or connect just with mate supporters who share the passion with the same club.</p><figure class="image"><img style="aspect-ratio:1500/846;" src="https://cdn.eu.watchers.io/bb09c02d-c7b4-4c76-bec1-660aa0d08688.jpeg" alt="Engagement feature in a community chat" width="1500" height="846"></figure><h2>Fan Clubs Increase Engagement</h2><p>The feature adds a sense of identity and belonging to the community at the same time. By allowing users to publicly display their support, platforms can create stronger emotional connections and encourage more active participation. In short, grow brand loyalty and user retention.</p><p>Some common use cases include:</p><p>* Supporting national teams during international tournaments such as the World Cup 2026.</p><p>* Creating fan groups for football clubs, esports teams, or sports leagues.</p><p>* Allowing players to choose factions, races, guilds, or teams in gaming communities.</p><p>* Organising communities around content creators, streamers, influencers, or entertainment brands.</p><p>* Creating interest-based groups within general-purpose community platforms.</p><h2>Flexible Configuration for Different Community Types</h2><p>While Fan Clubs are obviously fit for sports-related platforms, they can be used for platforms in various industries and community formats. A community chat linked to one specific video game can definitely give the basis for various club creations if people play on different sides. The same is relevant for hobbies, countries of origin, cities of living, or reputable artists.</p><p>The exact implementation depends on the platform’s content, audience interests, and engagement goals, giving the flexibility to create experiences that resonate with a specific type of user.</p><p>Fan Clubs are now available and can be set up to match the objectives of your community. Check them out!</p><p>***</p><p><a target="_blank" rel="noopener noreferrer" href="https://chatadmin.watchers.io/login"><strong>Try community chats and other functionality, including fan clubs, for free.</strong></a></p>

Historia de la afición, tifos, cánticos y otra información que querías (y no querías) saber sobre los seguidores de la UEFA Champions League®.

Antes de la final de la UEFA Champions League entre el PSG y el Arsenal, explora las aficiones de estos dos clubes legendarios y tan diferentes.

Arsenal vs. PSG: Los aficionados al fútbol como parte de la final

<p>Five or even two years ago, such a final was difficult to imagine. Arsenal was a Champions League underdog—a club typically eliminated in the round of 16 or quarterfinals. PSG was the same. Kylian Mbappe’s dream of the Champions League final seemed more like a dream than a goal. Ironically, PSG won the Ligue 1 last year without the superstars they were associated with. Last year's win was a surprise: for Paris, PSG fans, and the new PSG forward from Georgia, Khvicha Kvaratskhelia, who had to replace Mbappe in the club, but in the end, replaced him in Kyky’s dream.</p><p>This year, the final is not between Champions League underdogs but between the defending champion and the Premier League winner. If Arsenal has begun achieving their long-term goals this season, why would they stop</p><p>We are here not to discuss football analytics but fan engagement analytics. Let’s explore the long history of Arsenal’s fans and a shorter but intense history of the Paris Saint-Germain fandom. The final between these two clubs is not just a match between eleven players and coaches but a rivalry among hundreds of millions of supporters worldwide.</p><h2>PSG</h2><p><i>Ici, c’est Paris !</i></p><p>Some British journalists <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thenewworld.co.uk/brexit-news-emma-luck-extreme-fance-french-football-team-paris-st-germain-71702/">describe</a> French Ligue 1 games in Paris as more interesting for the fans and their shows, since Ligue 1 is not very competitive and PSG is almost the only leader. But today’s intensity in the PSG fandom is much less than it was 10 or 40 years ago.</p><p>PSG doesn't have a strong rivalry with any other French team; sometimes it is Olympique de Marseille, but it is not on the same level. OM rarely, if ever, join the Champions League. But inside the PSG fandom, there was competition. Or there used to be (many still doubt that the rivalry between leftists and right-wingers can disappear completely).</p><figure class="media"><div data-oembed-url="https://youtube.com/shorts/-0ZujdhUCg0?si=BBOZGdBs6kvZr90B"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/-0ZujdhUCg0" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>Anyone familiar with French football knows PSG had two groups of ultras. The first, Kop de Boulogne, or the Boulogne Boys, as the British call them, formed early, almost right after the club was created. In 1976, cheaper tickets and a rough new atmosphere at Parc des Princes helped Kop de Boulogne boost game attendance. They quickly became akin to new team members and a key part of the PSG experience. But soon they grew more aggressive and violent. While they initially increased attendance, fifteen years later, fewer people came to avoid trouble.</p><p>At the beginning of the 90s, everyone realised KoB were not just ultras but far-right. PSG needed another wing and got Supras Auteuil, thanks to Canal+, the popular French media that owned part of the club. Supporters who wanted to avoid danger got another section—the Auteuil Stand. While KoB were radical right, Supras Auteuil were liberal and represented the left wing. It was a simple solution that worked, but not for long. Their coexistence led to more violence, and by the early 2000s, Parc des Princes became truly dangerous. So the club officially disbanded both groups.</p><figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=mJuBMBpFTXI"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/mJuBMBpFTXI" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>After several serious events in 2016, Collectif Ultras Paris, CUP, was born. They became an association with strict rules and memberships. This did not kill the stadium atmosphere but improved it. According to sources close to PSG, the association still includes many different groups; it is not homogeneous but very influential and actively involved in the club’s life.</p><h3><span style="font-size:20px;">Fan songs</span></h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/oViapnBhzMQ?si=lLJAj8RQD1FjrFmY">“Ô Ville Lumière,” set to the tune of "Flower of Scotland. This chant was created by the former KoB ultra group, Boulogne Boys.</a></li><li>“<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/0N1cGNH2Nkg?si=n-E0GZCQ7SHz8HHN">Ici, c'est Paris</a>”—by the way, the "Ici, c'est Paris" slogan was created by a former member of the ultra group Supras Auteuil. The club tried to buy rights to it, but then fans and officials decided to use it together without restrictions.</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/_brp9kp79_4?si=b-of77rtVgCnSaT1&amp;t=46">Allez Paris</a>!", recorded by Belgian actress and singer Annie Cordy in 1971, the godmother of the team</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/YgnVS13KtcQ?si=vIxCCa9xW8Ssdn9a">Allez Paris Saint-Germain</a>!" by Les Parisiens, 1977</li><li>"Who Said I Would" <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=cwBb2FhxdGs&amp;list=RDcwBb2FhxdGs&amp;start_radio=1">by English musician Phil Collins</a></li></ul><h3><span style="font-size:20px;">The best PSG tifo</span></h3><p>They are good at it. It was hard to pick one. With the love and respect for <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.lefigaro.fr/sports/football/ligue-des-champions/psg-ac-milan-le-magnifique-hommage-a-jean-paul-belmondo-avant-le-match-20231025">the tifo with Belmondo</a> that appeared before the game against Milan, we chose a Star Wars-themed one ahead of PSG's quarter-final match against Barcelona at the Parc des Princes in 2024.</p><p>The Star Wars music played in the stadium, and a tifo of Darth Vader donning a Barça scarf at the Boulogne stand, along with a message below it that read, "Fight the enemy, you must." Then, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/p/C5l5MzwslDz/?img_index=brfootball&amp;hl=it">a tifo of Yoda, holding a red and blue lightsaber,</a> appeared at the Auteuil stand. Underneath it was the following banner: "Win! For us, you must.”</p><figure class="media"><div data-oembed-url="https://youtu.be/IikXml-lXf4?si=Hq-B3CFYHfGrKITc"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/IikXml-lXf4" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>The art didn’t help. Barcelona beat PSG 3:2 and advanced to the semi-final. But this year, with PSG being the champion of the UEFA CL and Barcelona absent, the Star Wars tifo looks like a great achievement.</p><h3><span style="font-size:20px;">PSG fan community's digital spaces</span></h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://psgtalk.com/2016/10/psgs-ultras-an-animated-timeline/">PSG talk and other community podcasts</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@psg">PSG fans on TikTok</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://disboard.org/ru/servers/tag">PSG fans on Discord</a></li></ul><h2>Arsenal</h2><p><i>C'mon you gunners!</i></p><p>The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.</p><p>Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their constant dissatisfaction during games. Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the "Gunners" (from the logo). Their slogan sounds like C’mon your Gunners today.</p><figure class="media"><div data-oembed-url="https://youtu.be/2ovXbi3YMQk?si=zPDDYSncY7IEf-1C&amp;t=126"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/2ovXbi3YMQk" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
    Arsenal
&lt;/h2&gt;
&lt;p&gt;
    &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
    The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
    Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
    Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong=""><span style="color:hsl(0,0%,0%);">Since 2002, Arsenal has had the highest share of non-white attending supporters of any Premier League club. This does not mean they avoided racist scandals, but it shows a high level of fan diversity.</span></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
    Arsenal
&lt;/h2&gt;
&lt;p&gt;
    &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
    The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
    Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
    Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong=""><span style="color:hsl(0,0%,0%);">As for ultras and groups, one of the most prominent is The Ashburton Army (AA), established in 2019, becoming noticeable in 2021. They often wear black and are located in Block 25 and Clock End. Still, as people are inspired by classic ultras, they have many problems </span></a><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.theguardian.com/football/2023/may/12/arsenal-police-antisemitic-messages-ashburton-army-fan-group"><span style="color:hsl(0,0%,0%);">with in-group racism and, as a result, with the police.</span></a></p><p>AISA (Arsenal Independent Supporters’ Association) is one of the oldest and most traditional Arsenal fan organisations. They handle travelling, ticketing issues, dialogue with the club, fan rights, and often collaborate on fan displays and campaigns.</p><p>Arsenal’s LGBT+ supporters’ group is one of the biggest and oldest LGBT football fan groups in the UK. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenal.com/fanzone/gay-gooners">They are officially recognised by Arsenal.</a> Also, among other very noticeable groups are Arsenal Women Supporters Club, REDaction, and Arsenal Supporters’ Trust (AST).</p><h3><span style="font-size:20px;">Fans' Songs</span></h3><ul><li>"One-Nil to the Arsenal" (to the tune of "Go West")</li><li>“Who's that team they call the Arsenal?”</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/Fnr4R-lox_w?si=OMvkFQ6zNE3s44lT">Good Old Arsenal</a>" (to the tune of "Rule, Britannia!")</li><li>"We're the North Bank/Clock End Highbury".</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=5gU277dBf8I">The Angel (North London Forever)" by Louis Dunford</a></li><li>And as a bonus and hidden gem, <a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/IomDCgrrEzk?si=dCIpG5ga2vs8x179">here</a> the old Arsenal team are trying to sing fan chants, but not too successfully&nbsp;</li></ul><h3><span style="font-size:20px;">The best Arsenal fans' tifos and memes</span></h3><p>As a more classical team, their tifos are traditional. They usually show support for the team’s long history more than anything else. When demonstrating power, tifos display a gunner.</p><figure class="media"><div data-oembed-url="https://youtu.be/8ZT9CY_2N1s?si=1JT9jO1eD0odovBe"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/8ZT9CY_2N1s" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>But what doesn't have limitations is Arsenal memes. We’ve picked our favourite.</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@eighty_leon/video/7641943615580769558"><strong>Trust the process</strong></a>—Arteta proved</li><li><strong>Top 4</strong>—a not-relevant meme anymore, but old Arsenal fans definitely remember what this phrase means,</li></ul><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseneknowsbest.wordpress.com/wengers-biography/"><strong>Wenger Knows</strong></a>—a legendary Arsenal manager, <span style="background-color:rgb(255,255,255);color:rgb(71,71,71);font-family:Arial, sans-serif;font-size:14px;"><span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Arsène</span></span> Wenger, made many decisions that fans and the club's owners didn't fully understand, but the Gunners knew that Wenger knew what he was doing. Or they hoped they knew!</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@arsenaldownunder/video/7624687005712076053"><strong>We are so back</strong></a> (and they really are!)</li></ul><h3><span style="font-size:20px;">Arsenal fan community's digital spaces</span></h3><figure class="image"><img style="aspect-ratio:1500/949;" src="https://cdn.eu.watchers.io/512c1547-3a37-4e40-9a29-55dcfa7d4888.jpeg" width="1500" height="949"></figure><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UCBTy8j2cPy6zw68godcE7MQ">Arsenal Fan TV AFTV</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenalvisionpodcast.com/">ArsenalVision Podcast</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseblog.com/">Arseblog</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.reddit.com/r/Gunners/">r/Gunners on Reddit</a> with more than 700K embers</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/Arsenal?lang=en">Arsenal official X account</a>—It is funny that Arsenal, as the older rival, is mainly on Twitter and YouTube, PSG is mostly on TikTok and Snapchat.&nbsp;</li></ul><p>Also, there were many legendary Arsenal community spaces, like arseweb, that are not available anymore, but the Internet never forgets!</p><h3><br>***</h3><p>This final promises to be outstanding.&nbsp;<br>PSG has to win to finally rewrite the football hierarchy, end the farmer’s league jokes, and confirm their title.&nbsp;</p><p>Arsenal has to win to confirm their elite status, redeem after decades, and prove that the Premier League season is not a coincidence but the result of a thoughtful strategy.</p><p>What kind of fan celebration will we see? Londoners or Parisians? Who will come out to celebrate that night: gooners? Or the whole world will say “Ici, c’est Paris”?&nbsp;</p>

What is user retention? Why is this metric crucial for product marketing? What user retention strategies help it grow? What formulas count it? And why are these all about pirates?

Learn what user retention is, how to measure user retention rate and cohort retention, and which community and social strategies help keep users coming back more often.

What Is User Retention? How to Measure & Increase It

<h2>What Is User Retention, and Why Does It Matter?</h2><p>User retention measures whether people return to your platform and shows how you keep your audience engaged over a specific time frame. Unlike marketing or traffic metrics, retention is about the product: users come back only if they find real value and feel their expectations are exceeded. In many ways, retention tests the product’s success, reflecting all sides and stages of its usage: from the user journey to the payment process.</p><p>For subscription-based products, user retention is often tracked monthly, quarterly, and yearly, but the 3rd and 30th day retention rates are especially revealing. These early milestones show if users are forming a habit with your product or drifting away after a brief encounter. Retention is measured as a percentage, known as the user retention rate.</p><p>A Bain and Company report <a target="_blank" rel="noopener noreferrer" href="https://media.bain.com/Images/BB_Prescription_cutting_costs.pdf">finds</a> that a 5% increase in customer retention produces more than a 25% increase in revenue.</p><h3>User Retention vs. Churn</h3><p>Churn rate is simply the opposite of user retention. While retention shows how many users return to the platform or product, churn shows how many do not return or renew their subscription.</p><p>Churn rate is usually measured monthly, quarterly, or annually, depending on the type of service or product. Most companies use an annual churn rate by default, but businesses with monthly models, such as video streaming platforms, mobile or internet providers, or SaaS services, also consider the monthly rate important, <a target="_blank" rel="noopener noreferrer nofollow" href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers">according to Harvard Business Review.</a></p><p>Churn rate is easy to calculate: take the total number of customers who left your product or services during the period and divide by the total number of customers at the beginning of this period.</p><h3>User Retention vs. Customer Retention</h3><p>The difference is subtle but crucial for some businesses. User retention shows individual engagement with the platform, service, product, or other actions, while customer retention covers only business-related actions, if they differ. For example, on an OTT platform, user retention means a user opens the platform, while customer retention means they renew their subscription, rent, or buy a film. The platform can have high user retention but poor customer retention, or the opposite: fewer users retained, but all are paying customers.</p><h3>Retention vs Engagement</h3><p>With these two, it is not about competition or huge differences, but about partnership—both are needed to be measured if your digital business is successful. As we continue to repeat, retention is about users coming back to use your product or service; engagement indicates how deeply they interact with it. Engagement is rarely a standalone metric, but there are <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/what-is-user-engagement">various metrics to measure it</a>: session length, features used, actions completed (likes, shares, comments), content creation metrics, etc. Often, retention is used as an engagement metric because it indicates if users are interested in usage, because if they are not, you won’t retain them.</p><h2>Industrial Framework to Analyse Retention</h2><h3>Retention as a part of AARRR</h3><p>In 2007, Dave McClure <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=irjgfW0BIrw">presented</a> his talk Product Marketing Metrics for Pirates, where he described user retention as of Rs, where all letters mean Acquisition, Activation, Retention, Referral, Revenue. So you can see this as phases of a successful digital business circle. Of course, McLure's advice on how to retain users is pretty outdated today. While the scheme itself is still relevant, the circle of working with a customer hasn’t changed over time, and even with AI models, we still can change just the tools to acquire users, activate and retain them. We still cannot skip any of these steps.</p><h3>Three main phases of retention</h3><p>In 2015, Brian Balfour, founder and director of Reforge, at that time, VP Growth at HubSpot, <a target="_blank" rel="noopener noreferrer nofollow" href="http://youtube.com/watch?time_continue=1&amp;v=ch7aps2h8zQ&amp;embeds_referring_euri=https%3A%2F%2Fopenviewpartners.com%2F&amp;source_ve_path=Mjg2NjY">presented</a> a talk “Why Retention is King of Growth Strategy” at the <a target="_blank" rel="noopener noreferrer nofollow" href="http://wmd.co/">Weapons of Mass Distribution </a>(WMD) conference. Then, after leaving HubSpot, he <a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/3b3cyclNDUY?si=65UUFiN3n8rhiMkN">continued to develop</a> these theses for SideKick.</p><p>During the presentation, he introduced three lifecycle stages of retention:</p><p>Phase 1: <strong>Week One Retention</strong> (also called Day One or Month One, depending on the product). It starts when users understand the core value of the product, often called the “aha-moment.” It is important to showcase this value to users as quickly as possible. Balfour shared the example of “7 friends and 10 days on Facebook.”</p><p>Phase 2: <strong>Mid-term Retention</strong>. This phase is about building habits around the core value, when user behaviour starts to include returning to it repeatedly.</p><p>Phase 3: <strong>Long-term Retention</strong>. The job is never done; you need to ensure users experience your core value repeatedly. For example, users may subscribe to Netflix to watch Stranger Things, but Netflix must release new high-quality content to retain them after they finish the initial series.</p><figure class="media"><div data-oembed-url="https://youtu.be/ch7aps2h8zQ?si=OCXGCxqSaXu1F43p"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/ch7aps2h8zQ" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>These ideas about the three stages spread across the industry and are still used by digital agencies.</p><h2>What Do We Need to Watch to Understand User Retention</h2><h3>The Basic Retention Rate Formula</h3><p>The retention formula, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.wallstreetprep.com/knowledge/retention-rate/?utm_source=chatgpt.com">provided by WallStreatPrep:</a></p><p><strong>Retention Rate (%)= (Customers at End of Period−New Customers)/ Customers at Start of Period ×100</strong></p><p>Customers at Start of Period means the number of your existing users at the beginning<br>New Customers means the number of users who joined during the period<br>Customers at End of Period means the number of users remaining at the end</p><p><i>As an example:</i><br>Start of month: 1,000 users<br>New users during the month: 200<br>End of month: 1,050 users<br>We get Retention Rate=(1,050−200)/1,000×100=85%</p><p>This formula is considered a standard one across SaaS, subscription, and cohort-based businesses, but variants exist (daily/weekly cohort retention, logo vs revenue retention).</p><h3>Cohorts and Retention Curves</h3><p>A cohort is a group of users who share a common experience in a specific timeframe, usually based on when they first engaged with a product or service. This distinction lets you track each cohort separately instead of analysing all users together. It helps reveal clear patterns and measure user retention precisely. For example, a cohort might include all users who signed up in January, so you can see how many return on Day 1, Day 7, Day 30, and so on.</p><p>A graph used to visualise retention for a cohort is called a retention curve. The X axis shows time since the cohort started, and the Y axis shows the percentage of users still active from the cohort. Product teams often compare multiple cohorts to understand changes in behaviour over time or after product changes.</p><h3>What Is a “Good” User Retention Rate?</h3><p>Mentions about Brian Balfour showed what good and bad retention curves look like. Actually, all retention curves have this hook, and you need to keep it as straight as possible for the longest possible time.</p><figure class="image"><img style="aspect-ratio:1500/976;" src="https://cdn.eu.watchers.io/8c4b2d47-036d-4fcd-b4e7-32602c45f297.jpeg" alt="what is good user retention and how a retention curve looks" width="1500" height="976"></figure><p>Its benchmarks differ across industries and product types. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/">Statista</a> shares 30-day user retention rate benchmarks for several kinds of them:</p><figure class="image"><img style="aspect-ratio:1438/1500;" src="https://cdn.eu.watchers.io/0bfa4524-3028-4521-b469-743e65d8b0b5.jpeg" alt="retention rate benchmarks for various industries" width="1438" height="1500"></figure><h2>Practical User Retention Strategies</h2><h3>Core Features</h3><p>You achieve good retention from the start if you showcase your core value to the audience, change their habits, and help them build a new one to apply this value regularly. The first strategy is to make your core feature valuable and clear, and showcase this value transparently and directly, initially through onboarding. To maintain good retention, develop this feature and add new ones, but avoid making the product more complicated. New features should be as recognisable and clear to your users as the old ones.</p><h3>Virality</h3><p>Another effective way to increase retention is to build virality into the core usage of the product. When a product is used repeatedly and delivers clear value, sharing often becomes a natural by-product. Dropbox is a classic example: if you use it frequently to store or send files, you almost inevitably share a link with someone else. That shared link attracts users who are already primed to use the product immediately, not just browse it.<br>Not every product has an obvious or necessary sharing moment built in. However, when virality exists, it serves two purposes at once: it helps acquire new users, and it re-engages existing ones. Sharing reminds current users of the product’s value at exactly the moment they are using it, sometimes even pulling them back just as they might be drifting away.</p><p>If your product does not have an obvious sharing mechanism, decide what the user creates, completes, or achieves that could be shared meaningfully. Virality does not have to be forced, but it should align with real user behaviour.</p><h3>Shared Values</h3><p>How will you show users that you share the same ideas? Of course, it can be part of your design, UX, and content, but it’s an implicit way. How to showcase it more explicitly? How to come into the conversation with users?</p><p>When you have a place to communicate with users and convey the company’s ideas, the easiest part becomes sharing these ideas and having a dialogue. You can tell users what you think about, or show it through special tools, or just tone of voice. Sometimes, it’s possible to show ideas even through restrictions. So, if you have conversation tools on your app or website, you can, for example, restrict them from being intolerant or rude, so users will understand that their comfort is crucial. As users grasp and align with your principles, it fosters a sense of resonance, allowing them to establish a connection and feel connected.</p><h3>Analyse Feedback</h3><p>Often, people share tremendous ideas on how to improve your service, and your job is to catch them. Remember that sometimes direct interviews can give you less helpful and less honest feedback than just casual conversations between two users about your product. Sometimes, people face an unpleasant experience, but hold off on writing or calling support; their loyalty decreases, and they churn. How can it be prevented? If users have tools to communicate with each other, they can share their experiences—stunning or awful—right on your service.</p><p>Also, it is not just about the support department, but the analytical one as well: everything your users share is considered as zero or first-party data. Analyse it through sentimental or semantic analysis, find user insights and improve your service constantly, based not on just hypotheses, but on concrete pains and desires of your users.</p><h3>Communities Are Sticky</h3><p>In Amplitude’s blog, in the article “The What, When, and Why of User Retention,” we see a theoretical example of how communities retain users: users who join at least one community on the platform are retained better. In it, it specifically says that “only 28% of the users who joined communities churned out by Day 3.”</p><p>Why is it so? People tend to unite; communities are not about the brand, but about people’s relationships. If your product isn’t the one and only, users will always compare alternatives based on quality and price. But when your service offers not only what users pay for, but also access to other people's support and recognition, it becomes harder to replace. That social value differentiates your service more than even the best logo or convenient UX.</p><p>In that sense, a community acts like glue: it strengthens retention first, and then gives you a foundation to expand what users can get from the product once engagement is stable.</p><h3>Let Them Be a Part of the Service</h3><p>Encourage users to engage with your service beyond just functional moments. If your product is only useful for quick, task-based interactions, it struggles to become part of a daily routine. Successful services create spaces where users can interact and return without a specific goal. Discord is a strong example: users don’t just open it to send a message: they hang out in servers, read conversations, and participate in communities. Productivity tools share this approach as well. Notion keeps users coming back by letting them build personal spaces: dashboards, notes, and shared workspaces that feel owned rather than temporary. Figma encourages habitual use through collaboration, comments, and shared files that invite ongoing participation. SoundCloud and Spotify have started to use in-app messaging to contribute to service creation, including playlists and many more.</p><h3>Prizes and Achievements</h3><p>Integrating gamification elements, like rewards, badges, and progress tracking, makes the UX more engaging and enjoyable. Users are naturally motivated by competitions, and such mechanics give them clear reasons to return.<br>Many successful services use this approach. Mentioned above, Strava uses badges, challenges, and leaderboards to motivate users to keep training and grow mobile app retention. GitHub gamifies contributions by visualising activity through graphs, encouraging developers to participate consistently.</p><p>Gamification helps turn usage into a habit, which is crucial for long-term retention. A user might open an app daily just to check their badge or confirm a streak. Over time, this repeated behaviour becomes automatic: opening the app daily feels natural, becoming users’ everyday routines.</p><h2>Build Retention-Oriented Platform</h2><p>Communities, virality, and gamification can be built on almost any digital platform, and the question is how to make them: in-house or by using third-party tools. <a target="_blank" rel="noopener noreferrer" href="https://chatadmin.watchers.io/register">In Watchers,</a> we provide social tools that can be integrated into any service quickly and smoothly, and help you grow retention sufficiently from the first day. <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-09">Book a call</a> with the Watchers product team, and we will help you develop long-term user and customer retention with the strategy that is most suitable for your industry.</p><h2>FAQs About User Retention</h2><h3>What is the meaning of user retention?</h3><p>User retention is the ability of a product or service to keep users coming back over time. It measures how many users continue to use a product after their first interaction.</p><h3>How to increase user retention?</h3><p>You can boost user retention by clearly delivering core value, improving onboarding, building habits through engagement (e.g. gamification or communities), and continuously improving the product, keeping it clear and transparent.</p><h3>What does 80% retention rate mean?</h3><p>An 80% retention rate means that 80 out of every 100 users continue using the product over a given period, while 20% stop using it (it is called churn rate).</p><h2>References</h2><ul><li>Prescription for cutting costs | <a target="_blank" rel="noopener noreferrer nofollow" href="https://media.bain.com/Images/BB_Prescription_cutting_costs.pdf">Bain and Company</a></li><li>The Value of Keeping the Right Customers | <a target="_blank" rel="noopener noreferrer nofollow" href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers">Harvard Business Review</a></li><li>Scales and sales: What is user engagement and why does it matter | <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/what-is-user-engagement">Watchers Blog</a></li><li>Retention rate on day 30 of mobile Android app installs worldwide in 3rd quarter 2024, by category | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/">Statista</a></li><li>The What, When, and Why of User Retention | <a target="_blank" rel="noopener noreferrer nofollow" href="https://amplitude.com/blog/understanding-user-retention">Amplituda Blog</a></li><li>Assessing User Retention of a Mobile App: Survival Analysis | <a target="_blank" rel="noopener noreferrer nofollow" href="https://mhealth.jmir.org/2020/11/e16309/">JMIR Publications</a></li><li>Startup Metrics for Pirates: AARRR! | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=irjgfW0BIrw">Dave McLure talk</a></li><li>Optimizing Retention: The Silent Killer and King of Growth | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=3b3cyclNDUY">Brian Balfour talk at CXL Live 2016</a></li><li>Why Retention is King of Growth Strategy | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=ch7aps2h8zQ&amp;t=1s">Brian Balfour talk at WMD Conference 2015</a></li><li>Step-by-Step Guide to Understanding Retention Rate | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.wallstreetprep.com/knowledge/retention-rate/?utm_source=chatgpt.com">WallStreetPrep</a></li></ul>

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