Watchers integró el chat comunitario en la plataforma de BetBoom en Brasil. La comunidad aumentó significativamente la interacción y la conexión de los usuarios con la plataforma, así como el número de transacciones gracias al widget de compartir ganancias.

Chats comunitarios integrados para atraer a los usuarios dentro de la aplicación y aumentar los ingresos y la retención. La solución de Watchers permite alojar transmisiones en vivo dentro de la aplicación y proporcionar el espacio más atractivo para las audiencias.

Caso BetBoom: Chat de la comunidad con transmisión en vivo integrada

<p>Betboom is a casino and sports betting platform. Watchers chats are integrated into the casino part with a general community chat that allows users to gather together, discuss their experience, share information about their wins through a special widget, and watch live streaming directly on the platform.</p><p>The website and app are available in Portuguese.</p><p><strong>Maya Nosak, CPO:</strong></p><blockquote><p>“We are genuinely excited to have this opportunity to collaborate and elevate our product together. We truly believe that the distinctive features of your solution, such as live chat, message reactions, event sharing, copy-widget and more, offer our clients a unique chance to feel part of a real community, express their emotions, and enrich their overall experience on our platform.&nbsp;</p><p>We look forward to developing a long-term partnership that delivers a seamless, community-driven experience for our users.”</p></blockquote><h2>What we have provided</h2><ul><li>A customised community chat available on the platform. Users see the chat before the authorisation, after logging in they can communicate via text, threads, stickers, and emojis.</li><li>Implemented advanced moderation tools designed to foster a positive environment for user interactions. The AI moderation system effectively supports conversations in Portuguese, boasting a precision score of 94-96%. This ensures a safe and secure space for all participants, allowing them to engage freely and confidently in discussions.</li><li>Event-sharing widgets that allow users to share information about their winnings in two clicks. Other users can join the same game by clicking a widget. The widget has been helping the platform increase the retention level because of leading users into a game.</li></ul><p>All functionality available on both desktop and mobile.</p><figure class="image"><img style="aspect-ratio:1500/793;" src="https://cdn.eu.watchers.io/dcae60c2-0ca4-4812-85dc-8c300a7276ce.jpeg" alt="Integrated community chat for players in Portuguese" width="1500" height="793"></figure><h2>User journey</h2><ul><li>Users of the platform see the chat before the authorisation: they can open it for a readonly mode. There are three entry points to a chat. When you users try to join the conversation, they are sent to the authorisation page. When authorised, they need to create a nickname, choose an avatar, and they can participate in the communication.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated stickers in a chat to support liveliness and emotional level, send anonymous animated emojis</li><li>If users have won, they can share the info about the amount of money they won and the title of the game where they won, through the special widget. Other users can click it and open the initial game to try their luck.</li><li>When the live streaming is going on, users can see the video right inside the chat and comment on it.</li></ul><p>A community chat helps users stay engaged and connected with the platform before and after the games, and a event sharing widget allows the platform to cross-promote the games in a user-driver manner with no additional resources involved.</p><h2>Get in touch</h2><p>Please <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">get in touch with us </a>if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</p>

¿Cómo han aumentado los chats comunitarios en eventos deportivos el compromiso y la retención en las plataformas de VirtualSoft en América Latina?

Case Watchers y VirtualSoft: Chats comunitarios para atraer a los usuarios durante eventos deportivos

<p>Watchers integrated event community chats to Ecuabet and DoradoBet, located in Latin America, and enhanced user engagement and activity on the platform significantly, as well as the number of transactions due to the copy-widget.</p><p>VirtualSoft is a leading technology and services provider in Latin America, specialising in the gambling industry with a presence in 14 countries and more than 5 brands. Watchers chats are integrated into two of them: Doradobet and Ecuabet. The platforms are available in English and Spanish.</p><p>They are dedicated to developing platforms for sports betting and online casino games.</p><h2>What we have provided for VirtualSoft</h2><ul><li>Customised community chats for all sports events available on the platforms. Users see the chats after the authorisation and can communicate via text, threads, stickers, and emojis. Community chats are open simultaneously for as many events as available on the platform.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations. AI moderation works for both Spanish and English with a 96% precision score, and provides a secure space for all users.<br>Copy-widget allows users to share their bets in a chat in two clicks and repeat the bets after each other. The widget has been helping the platform increase the number of transactions significantly.</li><li>Engagement and marketing widgets to grow engagement and create cross-promo campaigns: polls and pop-ups.</li></ul><p>All functionality available on both desktop and mobile.&nbsp;</p><figure class="image"><img style="aspect-ratio:1500/642;" src="https://cdn.eu.watchers.io/b52e3497-31ae-445a-b5e9-ec1fe7d0018e.jpeg" width="1500" height="642"></figure><h2>User journey</h2><ul><li>Users of the platform, when authorised, open any event on the client’s platform and see the chat button. They create a nickname for the chat and choose an avatar, then start sending messages and participate in conversations.</li><li>After placing a bet on the main platform, users click the share in-chat button and send information about the choice via a specific widget; the widget doesn't display any financial details. Other users can click the copy button, and the choice will be at once added to their coupon. This allows users not just discuss their predictions in a chat but exchange decisions they made and share their strategies easily.</li><li>Users can switch between different events and communicate in as many chats as they wish.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated emojis and stickers in a chat to support liveliness and emotional level.</li></ul><p>Chats help keep users engaged during the games and matches and build connections between the platform and audience.</p><h2>Get in touch</h2><p>Please <a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08">get in touch with us</a> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</p>

Actualizamos la aplicación del FC con chats comunitarios y otras herramientas atractivas para los aficionados, lo que aumentó la retención, la lealtad de los fans y las ventas directas de membresías, entradas y mercancía.

Chats comunitarios para conectar con los aficionados del club

<h2>What we have provided</h2><ul><li>Integrated customised community chats within the football club’s app, allowing fans to cheer, discuss the season, players, and news directly in the app — without the need for messengers or additional social media.</li><li>Audio live streaming tools to host live conversations and discussions about matches, results, and tournaments.</li><li>Added engagement widgets such as polls and quizzes to encourage more active interaction with users.</li><li>Enabled marketing offers to promote ticket sales and merchandise.</li><li>Introduced badges for users with club memberships.</li><li>Added branded stickers and the ability to share pictures.</li><li>Comprehensive moderation system, including block lists, in-chat tools for users (block/report), AI moderation, and manual options in the back office.</li><li>Regular semantic analysis of fans' messages to help the clients find the opportunity to grow, improve the app, and work precisely with direct user insights.&nbsp;</li></ul><h2>User journey</h2><ul><li>Hosts can start live streams and communicate with their audience via chat. All necessary tools, including moderation features and the ability to launch polls, are available directly in the chat, so streamers don’t need external platforms or links.</li><li>Fans can access the Fan Chat section in the menu and tab bar, where they find:<br>a lobby chat for discussing club news and ongoing matches,<br>themed chats on specific topics,<br>dedicated chats for particular fixtures.</li><li>When a live stream is scheduled, fans can add it to their calendars. The chat and stream open at the set time, with a countdown visible beforehand.</li><li>Users can engage with one another and with the host: asking questions, sharing emotions, replying to messages, starting threads, sending stickers, and posting animated emojis. Reactions and replies are supported.</li></ul><h3>Chats help keep users engaged during the whole season, help to grow revenue, and gather fans from the spread social media accounts to the leading club's communication channel.</h3><figure class="image"><img style="aspect-ratio:1205/833;" src="https://cdn.eu.watchers.io/ad39119b-82ff-430d-b03f-bfeaf0ed2db4.png" width="1205" height="833" alt="community chat for football fans on the FC app"></figure><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Get in touch</strong></span></span></h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please </span></span><a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="background-color:white;color:rgb(77,77,230);font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</span></span></a><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</span></span></p>

Los chats de la comunidad están integrados con la plataforma de transmisión en vivo islandesa y ayudan a dirigir una comunicación atractiva entre los anfitriones y sus audiencias.

Livey: Chats para transmisión en vivo de pago por visión

<p style="margin-bottom:1pt;margin-top:0pt;"><a target="_blank" rel="noopener noreferrer" href="https://watch.livey.events/"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong>Livey</strong></span></span></a><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"> is a pay-per-view live streaming platform for content creators. Creators can host live streaming events through Livey and monetise their content. The audience watches content also on the Livey platform: so you can find there both the back office for creators and a catalogue of videos for viewers.</span></span></p><p style="margin-bottom:1pt;margin-top:0pt;">&nbsp;</p><p style="margin-bottom:1pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:1pt;" data-preserver-spaces="true">The platform is based in Iceland, available in Icelandic and English.</span></span></p><figure class="image"><img style="aspect-ratio:1500/1115;" src="https://cdn.eu.watchers.io/7cf2986f-6b6b-45ce-9902-dae435abf9b0.jpeg" width="1500" height="1115"></figure><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">What we have provided for Livey</strong></span></span></h2><ul><li><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Placed customised community chats to allow hosts and streamers to communicate with their viewers. The functionality is available on the web. Users can communicate via text, animated emoji, threads, and stickers. Chats are available only for participants of events: hosts have the admin rights (can moderate messages, pin important ones, publish polls), guests communicate as regular users.</span></span></li><li><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Delivered tools for moderation, which provide a healthy space for users' conversations.</span></span></li><li><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">The tool for automatic translation is provided, allowing users who don’t speak the main language of the discussion to translate all messages in chats to their desired language.&nbsp;</span></span></li></ul><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">User journey on Livey</strong></span></span></h2><ul><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Hosts start the stream and can communicate in a chat with their guests. All needed instruments are available right in a chat, including moderation tools for manual management and the opportunity to publish polls. So streamers don’t need to use any external platforms or links.</span></span></p></li><li><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Users click the chat button and can engage with each other and with the host, ask streamers questions and share their emotions about the stream. They can reply to each other’s messages, start threads, and send stickers.</span></span></p></li></ul><p style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;"><span style="background-color:transparent;color:rgb(14,16,26);"><mark class="marker-yellow"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true">Chats help keep users engaged during broadcasting and build connections between hosts and viewers.</span></mark></span></p><h2><span style="background-color:transparent;color:rgb(14,16,26);"><span style="margin-bottom:0pt;margin-top:0pt;" data-preserver-spaces="true"><strong style="background-color:transparent;color:rgb(14, 16, 26);margin-bottom:0pt;margin-top:0pt;">Get in touch</strong></span></span></h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please </span></span><a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="background-color:white;color:rgb(77,77,230);font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</span></span></a><span style="background-color:white;color:black;font-family:inherit;font-size:14px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</span></span></p>

Freedom es una plataforma cripto comunitaria todo en uno donde los usuarios pueden conectarse, jugar, comunicarse, crear comunidades y obtener tokens al completar diversas misiones y tareas divertidas, así como crear sus propias comunidades y misiones.

Descubra cómo la aplicación de juegos en Tailandia mejora la participación y retención de los usuarios a través de una solución de chat comunitario para espectadores.

Aplicación Freedom World: chats comunitarios para la aplicación de entretenimiento, impulsados por Bitazza

<p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The app is available in Thai and English.</span></span></p><h3><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">What we have provided for Freedom</span></span></h3><ul><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Placed customised community chats: a chat lobby and several chats for different games. The functionality is available on both mobile apps (Android and iOS). Users can communicate via text, animated emoji, threads, and stickers. They see chats only if they are authorised.</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Delivered a four-layer moderation, including AI, blocking lists in Thai, the tools for moderation by real people, and user moderation, the scope of which provides a healthy space for users' conversations.&nbsp;</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The tool for automatic translation is provided, allowing users who don’t speak Thai to translate all messages in chats to their desired language.&nbsp;</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Provided tools for achievements and badge assignments (including API for seamless assignment).</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The client uses brand avatars and stickers in chats.</span></span></p></li></ul><h3><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">User journey on Freedom</span></span></h3><ul><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Authorised users click the chat button on the home page to join a chat or a similar button on the game pages. After clicking it, they open a chat.</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Users have the same avatars and nicknames that they use on the main platform profile.&nbsp;</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr" role="presentation"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">They can communicate, reply and react to each other’s messages, start threads, and send pictures.</span></span></p></li><li><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr"><span style="background-color:transparent;color:rgb(14,16,26);font-family:Arial, sans-serif;font-size:11pt;"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Chats help keep users engaged in games and missions and build communities within the Freedom app.&nbsp;</span></span></p></li></ul><p style="line-height:1.38;margin-bottom:0pt;margin-top:0pt;" dir="ltr"><br>&nbsp;</p>

Learn how one of the leading online gaming platforms boosted user engagement and retention with a Watchers community chat solution featuring interactive widgets, AI-powered moderation, and seamless integration.

Community chat for gaming platform — Jackpot City Integration

<p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:12pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">In December 2024, we successfully implemented our chat solution for Jackpot City, a global online casino platform offering a diverse range of games. The client opted for a general public chat that is directly linked to the gaming experience, allowing users to access and participate in the chat while playing any game available on the platform.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The integration included a diverse set of interactive widgets such as polls, quizzes, and marketing offers, which Jackpot City uses to promote various activities and events on the platform. To boost engagement and retention, the client leverages our tools to award badges for specific user behaviours and trigger pop-ups to encourage participation in game streaks and other challenges. Our engagement tools are flexible and powerful, enabling Jackpot City to build an impressive, on-platform system that keeps users involved and coming back.</span></span></p><blockquote><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="color:rgb(33,33,33);font-family:-apple-system, system-ui, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, sans-serif;font-size:16px;"><i><span style="-webkit-text-stroke-width:0px;caret-color:rgb(33, 33, 33);display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-line;widows:auto;word-spacing:0px;">“The integration of community chat aligns with our broader strategic goals of enhancing user experience and fostering engagement. It represents a thoughtful step toward creating a more interactive and connected environment for our customers. Our experience with Watchers has met our expectations. It has also allowed us to make changes that align with our brand dynamically and to understand better and respond to consumer-facing issues. The Watchers team has been excellent at responding to issues and delivering solutions for our team in record time.”&nbsp;</span></i></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.f6s.com/software/watchers-social-solution?deal=50%25-discount-on-watchers#reviews"><strong>Alex Johnson, Jackpot City</strong></a></p></blockquote><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The Watchers solution was integrated via WebView, ensuring a fast and seamless implementation process.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Our AI-powered moderation system also plays a crucial role, providing real-time protection by hiding or flagging negative or spam messages within milliseconds, creating a safe and welcoming communication space that preserves the positive experience for all users.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The chat was fully customised to match the Jackpot City brand identity, including colours, fonts, avatars, and branded stickers.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Additionally, Jackpot City actively tracks all chat interactions to gather valuable insights into user behaviour, helping them fine-tune their engagement strategies and make data-driven decisions.</span></span></p><p style="background-color:#ffffff;line-height:1.38;margin-bottom:0pt;margin-top:0pt;padding:0pt 0pt 12pt;" dir="ltr"><span style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:10pt;"><span style="font-style:normal;font-variant:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Together, these features create a rich, interactive, and secure environment that significantly enhances the user experience, transforming it into a social and interactive one. We are going to develop a partnership with the Jackpot City brand to help them further grow user engagement and retention.</span></span></p><figure class="image"><img style="aspect-ratio:1500/799;" src="https://cdn.eu.watchers.io/53b6c18c-f526-4598-9817-7f2f7399d3e9.jpeg" width="1500" height="799" alt="online community chats for gaming"><figcaption>Community chat can be opened from any game page</figcaption></figure>

Aprende a construir comunidades dentro de la aplicación que aumenten la participación, la retención y la lealtad a través de chat, moderación y funciones impulsadas por los usuarios.

Crea tu propia aplicación comunitaria con nuestra guía paso a paso. Aprende qué son las comunidades dentro de la aplicación, las características clave y las herramientas para aumentar la participación y la retención.

Comunidad en la aplicación: Cómo construir y gestionar una dentro de tu aplicación

Desde la Copa Mundial de la FIFA™ de 1994 hasta 2026, observe cómo la percepción del llamado fútbol europeo cambió junto con una cultura deportiva norteamericana más amplia, y cómo ahora está moldeada por los medios digitales y las comunidades de aficionados.

Desde la Copa Mundial de 1994 hasta la Copa Mundial de 2026, observe cómo el fútbol en los EE. UU. cambió junto a una cultura futbolística norteamericana más amplia, moldeada por los medios digitales y las comunidades de aficionados.

Copa Mundial 2026 vs. 1994: Cómo cambió el fútbol en Norteamérica

Nuestros clientes podían utilizar nuestros asistentes de IA solo como parte del paquete de chat. Ahora, si está listo para tener un Asistente Deportivo de IA pero no para crear una comunidad interna, no hay problema: puede integrarlo por separado.

Asistente deportivo con IA para medios, radiodifusión, deportes de fantasía y ligas. Ofrece estadísticas en vivo, resultados, clasificaciones y curiosidades sin que los usuarios tengan que abandonar tu plataforma.

Asistente deportivo con IA para plataformas deportivas, medios y aplicaciones de fantasía | Watchers

<p>AI sports assistants can provide any sports-related information to users: stats about tournaments, athletes, or teams, any trivia or results. So, your users who are always sick of such information during games, will be able to get this known right on your broadcasting, media, fantasy games, or any other sports platform. ​</p><p>The <a target="_blank" rel="noopener noreferrer nofollow" href="https://yougov.com/en-us/articles/50762-how-age-and-fan-preferences-shape-sports-media-consumption">YouGov research</a> of sports fans' habits shows that most of them seek statistics while watching games. It can be real-time stats, league or tournament standings, historical stats, and contextualised season stats. All of these occupy the top 5 besides the live interview of the athletes. Fewer viewers prefer to explore predictions or avoid any kind of info.</p><p>If you integrate <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">Watchers chats</a>, an AI Sports Assistant can be just activated in it, and users will be able to communicate with it publicly or privately. If you integrate it as a standalone product, users will apply for an AI assistant by clicking the bubble or button, and communicate with it with no other people around. For both cases, the whole feature is customisable and can be managed through the admin panel.</p><p>Besides solving the problem with users leaving your platform, and growing <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/user-retention">customer retention</a>, this makes your platform more innovative and more attractive for users. The audience <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.dstny.com/blog/app-fatigue">is tired </a>from gathering various platforms and services, all to perform just one task or meet just one need.</p><p>AI Sports Assistant, as well as community chats, allows people to have everything that they need right here right now, with the high level of discoverability and convenient UX.</p><p>*</p><p><a target="_blank" rel="noopener noreferrer" href="https://watchers.io/ai-sports-assistant"><strong>Learn more about an AI sports assistant and book a demo to try</strong></a><br>&nbsp;</p>

Es un año de fútbol y un verano de fútbol, una época de nuevas tendencias. ¿Cómo influyen mutuamente las zonas de aficionados presenciales y las experiencias digitales, y cómo ayudan a que las comunidades de fans respiren fútbol literalmente?

Las zonas de aficionados de la Copa Mundial 2026 demuestran por qué los seguidores del fútbol necesitan lugares donde reaccionar, hablar y seguir el torneo juntos. Las plataformas deportivas pueden trasladar ese comportamiento a sus propias comunidades dentro de la aplicación.

Zonas de aficionados de la Copa Mundial 2026 y el auge de las comunidades de fútbol en línea

Hemos lanzado una nueva función para los clientes: los clubes de fans, que les permite aumentar la retención y la lealtad de los usuarios, y que son especialmente relevantes durante grandes eventos, como, por ejemplo, la Copa Mundial de la FIFA 2026™.

Aumenta la retención de usuarios y la participación de la comunidad con los Clubes de Fans. Permite que los usuarios demuestren su lealtad, se unan a chats dedicados y conecten con otros seguidores durante eventos como la Copa Mundial 2026 y más allá.

Función de Clubes de Fans: Impulsa la lealtad de los usuarios y la participación de la comunidad

<p>We've released a new feature for our clients: fan clubs, created to increase user retention, loyalty, and add more engaging in-chat community experiences. The feature is especially useful during major sporting tournaments such as the <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/world-cup-2026-format">FIFA World Cup™ 2026,</a> continental championships, leagues, and other large-scale competitions that inspire strong fan engagement. But you can use it not just for sports.</p><p>The idea is simple. When users cheer for a team, they want to express this dedication and stand out within the community. Once created, fan clubs allow users to choose the one they support. Once selected, the club's icon or badge appears next to the user's avatar in <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">community chats</a>, making their support visible to all. It is also possible to make fan Clubs include dedicated chats in addition to the main community chat. This allows users to decide whether they want to participate in discussions with all users of the platform or connect just with mate supporters who share the passion with the same club.</p><figure class="image"><img style="aspect-ratio:1500/846;" src="https://cdn.eu.watchers.io/bb09c02d-c7b4-4c76-bec1-660aa0d08688.jpeg" alt="Engagement feature in a community chat" width="1500" height="846"></figure><h2>Fan Clubs Increase Engagement</h2><p>The feature adds a sense of identity and belonging to the community at the same time. By allowing users to publicly display their support, platforms can create stronger emotional connections and encourage more active participation. In short, grow brand loyalty and user retention.</p><p>Some common use cases include:</p><p>* Supporting national teams during international tournaments such as the World Cup 2026.</p><p>* Creating fan groups for football clubs, esports teams, or sports leagues.</p><p>* Allowing players to choose factions, races, guilds, or teams in gaming communities.</p><p>* Organising communities around content creators, streamers, influencers, or entertainment brands.</p><p>* Creating interest-based groups within general-purpose community platforms.</p><h2>Flexible Configuration for Different Community Types</h2><p>While Fan Clubs are obviously fit for sports-related platforms, they can be used for platforms in various industries and community formats. A community chat linked to one specific video game can definitely give the basis for various club creations if people play on different sides. The same is relevant for hobbies, countries of origin, cities of living, or reputable artists.</p><p>The exact implementation depends on the platform’s content, audience interests, and engagement goals, giving the flexibility to create experiences that resonate with a specific type of user.</p><p>Fan Clubs are now available and can be set up to match the objectives of your community. Check them out!</p><p>***</p><p><a target="_blank" rel="noopener noreferrer" href="https://chatadmin.watchers.io/login"><strong>Try community chats and other functionality, including fan clubs, for free.</strong></a></p>

Historia de la afición, tifos, cánticos y otra información que querías (y no querías) saber sobre los seguidores de la UEFA Champions League®.

Antes de la final de la UEFA Champions League entre el PSG y el Arsenal, explora las aficiones de estos dos clubes legendarios y tan diferentes.

Arsenal vs. PSG: Los aficionados al fútbol como parte de la final

<p>Five or even two years ago, such a final was difficult to imagine. Arsenal was a Champions League underdog—a club typically eliminated in the round of 16 or quarterfinals. PSG was the same. Kylian Mbappe’s dream of the Champions League final seemed more like a dream than a goal. Ironically, PSG won the Ligue 1 last year without the superstars they were associated with. Last year's win was a surprise: for Paris, PSG fans, and the new PSG forward from Georgia, Khvicha Kvaratskhelia, who had to replace Mbappe in the club, but in the end, replaced him in Kyky’s dream.</p><p>This year, the final is not between Champions League underdogs but between the defending champion and the Premier League winner. If Arsenal has begun achieving their long-term goals this season, why would they stop</p><p>We are here not to discuss football analytics but fan engagement analytics. Let’s explore the long history of Arsenal’s fans and a shorter but intense history of the Paris Saint-Germain fandom. The final between these two clubs is not just a match between eleven players and coaches but a rivalry among hundreds of millions of supporters worldwide.</p><h2>PSG</h2><p><i>Ici, c’est Paris !</i></p><p>Some British journalists <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thenewworld.co.uk/brexit-news-emma-luck-extreme-fance-french-football-team-paris-st-germain-71702/">describe</a> French Ligue 1 games in Paris as more interesting for the fans and their shows, since Ligue 1 is not very competitive and PSG is almost the only leader. But today’s intensity in the PSG fandom is much less than it was 10 or 40 years ago.</p><p>PSG doesn't have a strong rivalry with any other French team; sometimes it is Olympique de Marseille, but it is not on the same level. OM rarely, if ever, join the Champions League. But inside the PSG fandom, there was competition. Or there used to be (many still doubt that the rivalry between leftists and right-wingers can disappear completely).</p><figure class="media"><div data-oembed-url="https://youtube.com/shorts/-0ZujdhUCg0?si=BBOZGdBs6kvZr90B"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/-0ZujdhUCg0" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>Anyone familiar with French football knows PSG had two groups of ultras. The first, Kop de Boulogne, or the Boulogne Boys, as the British call them, formed early, almost right after the club was created. In 1976, cheaper tickets and a rough new atmosphere at Parc des Princes helped Kop de Boulogne boost game attendance. They quickly became akin to new team members and a key part of the PSG experience. But soon they grew more aggressive and violent. While they initially increased attendance, fifteen years later, fewer people came to avoid trouble.</p><p>At the beginning of the 90s, everyone realised KoB were not just ultras but far-right. PSG needed another wing and got Supras Auteuil, thanks to Canal+, the popular French media that owned part of the club. Supporters who wanted to avoid danger got another section—the Auteuil Stand. While KoB were radical right, Supras Auteuil were liberal and represented the left wing. It was a simple solution that worked, but not for long. Their coexistence led to more violence, and by the early 2000s, Parc des Princes became truly dangerous. So the club officially disbanded both groups.</p><figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=mJuBMBpFTXI"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/mJuBMBpFTXI" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>After several serious events in 2016, Collectif Ultras Paris, CUP, was born. They became an association with strict rules and memberships. This did not kill the stadium atmosphere but improved it. According to sources close to PSG, the association still includes many different groups; it is not homogeneous but very influential and actively involved in the club’s life.</p><h3><span style="font-size:20px;">Fan songs</span></h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/oViapnBhzMQ?si=lLJAj8RQD1FjrFmY">“Ô Ville Lumière,” set to the tune of "Flower of Scotland. This chant was created by the former KoB ultra group, Boulogne Boys.</a></li><li>“<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/0N1cGNH2Nkg?si=n-E0GZCQ7SHz8HHN">Ici, c'est Paris</a>”—by the way, the "Ici, c'est Paris" slogan was created by a former member of the ultra group Supras Auteuil. The club tried to buy rights to it, but then fans and officials decided to use it together without restrictions.</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/_brp9kp79_4?si=b-of77rtVgCnSaT1&amp;t=46">Allez Paris</a>!", recorded by Belgian actress and singer Annie Cordy in 1971, the godmother of the team</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/YgnVS13KtcQ?si=vIxCCa9xW8Ssdn9a">Allez Paris Saint-Germain</a>!" by Les Parisiens, 1977</li><li>"Who Said I Would" <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=cwBb2FhxdGs&amp;list=RDcwBb2FhxdGs&amp;start_radio=1">by English musician Phil Collins</a></li></ul><h3><span style="font-size:20px;">The best PSG tifo</span></h3><p>They are good at it. It was hard to pick one. With the love and respect for <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.lefigaro.fr/sports/football/ligue-des-champions/psg-ac-milan-le-magnifique-hommage-a-jean-paul-belmondo-avant-le-match-20231025">the tifo with Belmondo</a> that appeared before the game against Milan, we chose a Star Wars-themed one ahead of PSG's quarter-final match against Barcelona at the Parc des Princes in 2024.</p><p>The Star Wars music played in the stadium, and a tifo of Darth Vader donning a Barça scarf at the Boulogne stand, along with a message below it that read, "Fight the enemy, you must." Then, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/p/C5l5MzwslDz/?img_index=brfootball&amp;hl=it">a tifo of Yoda, holding a red and blue lightsaber,</a> appeared at the Auteuil stand. Underneath it was the following banner: "Win! For us, you must.”</p><figure class="media"><div data-oembed-url="https://youtu.be/IikXml-lXf4?si=Hq-B3CFYHfGrKITc"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/IikXml-lXf4" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>The art didn’t help. Barcelona beat PSG 3:2 and advanced to the semi-final. But this year, with PSG being the champion of the UEFA CL and Barcelona absent, the Star Wars tifo looks like a great achievement.</p><h3><span style="font-size:20px;">PSG fan community's digital spaces</span></h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://psgtalk.com/2016/10/psgs-ultras-an-animated-timeline/">PSG talk and other community podcasts</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@psg">PSG fans on TikTok</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://disboard.org/ru/servers/tag">PSG fans on Discord</a></li></ul><h2>Arsenal</h2><p><i>C'mon you gunners!</i></p><p>The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.</p><p>Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their constant dissatisfaction during games. Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the "Gunners" (from the logo). Their slogan sounds like C’mon your Gunners today.</p><figure class="media"><div data-oembed-url="https://youtu.be/2ovXbi3YMQk?si=zPDDYSncY7IEf-1C&amp;t=126"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/2ovXbi3YMQk" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
    Arsenal
&lt;/h2&gt;
&lt;p&gt;
    &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
    The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
    Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
    Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong=""><span style="color:hsl(0,0%,0%);">Since 2002, Arsenal has had the highest share of non-white attending supporters of any Premier League club. This does not mean they avoided racist scandals, but it shows a high level of fan diversity.</span></a></p><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
    Arsenal
&lt;/h2&gt;
&lt;p&gt;
    &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
    The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
    Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
    Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong=""><span style="color:hsl(0,0%,0%);">As for ultras and groups, one of the most prominent is The Ashburton Army (AA), established in 2019, becoming noticeable in 2021. They often wear black and are located in Block 25 and Clock End. Still, as people are inspired by classic ultras, they have many problems </span></a><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.theguardian.com/football/2023/may/12/arsenal-police-antisemitic-messages-ashburton-army-fan-group"><span style="color:hsl(0,0%,0%);">with in-group racism and, as a result, with the police.</span></a></p><p>AISA (Arsenal Independent Supporters’ Association) is one of the oldest and most traditional Arsenal fan organisations. They handle travelling, ticketing issues, dialogue with the club, fan rights, and often collaborate on fan displays and campaigns.</p><p>Arsenal’s LGBT+ supporters’ group is one of the biggest and oldest LGBT football fan groups in the UK. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenal.com/fanzone/gay-gooners">They are officially recognised by Arsenal.</a> Also, among other very noticeable groups are Arsenal Women Supporters Club, REDaction, and Arsenal Supporters’ Trust (AST).</p><h3><span style="font-size:20px;">Fans' Songs</span></h3><ul><li>"One-Nil to the Arsenal" (to the tune of "Go West")</li><li>“Who's that team they call the Arsenal?”</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/Fnr4R-lox_w?si=OMvkFQ6zNE3s44lT">Good Old Arsenal</a>" (to the tune of "Rule, Britannia!")</li><li>"We're the North Bank/Clock End Highbury".</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=5gU277dBf8I">The Angel (North London Forever)" by Louis Dunford</a></li><li>And as a bonus and hidden gem, <a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/IomDCgrrEzk?si=dCIpG5ga2vs8x179">here</a> the old Arsenal team are trying to sing fan chants, but not too successfully&nbsp;</li></ul><h3><span style="font-size:20px;">The best Arsenal fans' tifos and memes</span></h3><p>As a more classical team, their tifos are traditional. They usually show support for the team’s long history more than anything else. When demonstrating power, tifos display a gunner.</p><figure class="media"><div data-oembed-url="https://youtu.be/8ZT9CY_2N1s?si=1JT9jO1eD0odovBe"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/8ZT9CY_2N1s" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>But what doesn't have limitations is Arsenal memes. We’ve picked our favourite.</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@eighty_leon/video/7641943615580769558"><strong>Trust the process</strong></a>—Arteta proved</li><li><strong>Top 4</strong>—a not-relevant meme anymore, but old Arsenal fans definitely remember what this phrase means,</li></ul><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseneknowsbest.wordpress.com/wengers-biography/"><strong>Wenger Knows</strong></a>—a legendary Arsenal manager, <span style="background-color:rgb(255,255,255);color:rgb(71,71,71);font-family:Arial, sans-serif;font-size:14px;"><span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Arsène</span></span> Wenger, made many decisions that fans and the club's owners didn't fully understand, but the Gunners knew that Wenger knew what he was doing. Or they hoped they knew!</p><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@arsenaldownunder/video/7624687005712076053"><strong>We are so back</strong></a> (and they really are!)</li></ul><h3><span style="font-size:20px;">Arsenal fan community's digital spaces</span></h3><figure class="image"><img style="aspect-ratio:1500/949;" src="https://cdn.eu.watchers.io/512c1547-3a37-4e40-9a29-55dcfa7d4888.jpeg" width="1500" height="949"></figure><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UCBTy8j2cPy6zw68godcE7MQ">Arsenal Fan TV AFTV</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenalvisionpodcast.com/">ArsenalVision Podcast</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseblog.com/">Arseblog</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.reddit.com/r/Gunners/">r/Gunners on Reddit</a> with more than 700K embers</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/Arsenal?lang=en">Arsenal official X account</a>—It is funny that Arsenal, as the older rival, is mainly on Twitter and YouTube, PSG is mostly on TikTok and Snapchat.&nbsp;</li></ul><p>Also, there were many legendary Arsenal community spaces, like arseweb, that are not available anymore, but the Internet never forgets!</p><h3><br>***</h3><p>This final promises to be outstanding.&nbsp;<br>PSG has to win to finally rewrite the football hierarchy, end the farmer’s league jokes, and confirm their title.&nbsp;</p><p>Arsenal has to win to confirm their elite status, redeem after decades, and prove that the Premier League season is not a coincidence but the result of a thoughtful strategy.</p><p>What kind of fan celebration will we see? Londoners or Parisians? Who will come out to celebrate that night: gooners? Or the whole world will say “Ici, c’est Paris”?&nbsp;</p>

That's a year of football and a summer of football, a time of new trends. How do offline fan zones and online fan experiences influence each other and help fan communities literally breathe football? 

World Cup 2026 fan zones show why football fans need places to react, talk, and follow the tournament together. Sports platforms can bring that behaviour into their own in-app communities.

World Cup 2026 Fan Zones and the Rise of Online Football Communities

We’ve released a new feature for the clients—fan clubs, which allows them to grow retention and user loyalty and they especially relevant during big events, like, for instance, the World Cup 2026™


Increase user retention and community engagement with Fan Clubs. Let users showcase their loyalty, join dedicated chats, and connect with fellow supporters during events like World Cup 2026 and beyond.

Fan Clubs Feature: Boost User Loyalty and Community Engagement

Fandom history, tifos, songs, and other info you wanted (and didn’t want) to know about supporters of UEFA Champions League®.

Before the UEFA Champions League Final between PSG and Arsenal, explore the fandoms of these two legendary and so different clubs.

Arsenal vs PSG: Football Fans as Part of the Final

Explore the new 2026 World Cup™ format, including 48 teams, 12 groups, and learn how these changes affect the fan experience.

Explore the new 2026 World Cup format, including 48 teams, 12 groups, and the Round of 32, and learn how the expanded tournament could affect fan experience and engagement.


World Cup 2026 Format Explained: What Changes for Fans

<p>Many countries have official broadcasters and media covering the tournaments and everything around football this summer. These platforms can grow user loyalty and increase metrics significantly. However, their challenge comes after the World Cup™ ends and fans leave. To keep them on the platform and grow retention, turn them into your audience, not just the World Cup™ audience. You need to create community environments that offer a unique experience and let users feel part of something bigger, sharing emotions, cheering, excitement, and disappointments.</p><h2>How the 2026 World Cup™ Format Could Change Fan Experience</h2><p>Since this year, the main global football tournament has adopted a new expanded format: more games, more countries, higher speed. This influences not just the leagues—it changes the interactions between athletes, the sports industry, audiences, and football fans. People are no longer able to watch all the games of the tournament, even if they are the most loyal fans or experts. They need to seek out information and community more actively to keep the context.</p><p>But not just that: more countries mean more fans. And because many national teams don’t have much experience in participation, their fans have little knowledge about the tournament, but they have their own habits and traditions of supporting their teams, so it is an opportunity for the sports industry to attract new national fans with their various cultures into the game.<br>The 2026 World Cup™ Format Explained</p><p>With the expansion to 48 teams and a multi-country host format, the FIFA World Cup 2026™ marks a turning point for international football, becoming broader in participation, more diverse in reach, and more connected to audiences worldwide—ultimately evolving into a more inclusive global platform.</p><h3>48 Teams, 12 Groups, 104 Matches</h3><p>Once again: the World Cup 2026™ introduces a major structural change, almost a revolution, expanding to 48 teams divided into 12 groups and increasing the total number of matches to 104.&nbsp;</p><p>This new format gives more nations the opportunity to compete on the world stage, while also extending the tournament’s duration. At the same time, it reshapes the competitive dynamics, with a revised group stage and knockout pathway which maintains fans’ excitement for longer.</p><figure class="image"><img style="aspect-ratio:1500/1200;" src="https://cdn.eu.watchers.io/4bab2824-af7d-41a7-b46d-173ed8560da4.jpeg" alt="World cup 2026 group stage" width="1500" height="1200"><figcaption>Group stage scheme (from Roadtrips.com)</figcaption></figure><p>Of course, more countries mean more teams, more traditions, stories, languages, fan bases, and even anecdotes. For instance, the 48th place in the tournament graph went to the Qatar national team, which <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.foxsports.com/stories/soccer/2026-world-cup-power-rankings-alexi-lalas">obtains</a> "the worst Elo ranking." &nbsp;However, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.espn.co.uk/football/story/_/id/48361967/2026-world-cup-squads-ranked-all-48-national-teams-win-tournament">as ESPN notices</a>, there has been one even worse team than Qatar—Togo in 2006. But at the same time, Togo had Emmanuel Adebayor, the active Arsenal player, when Qatar's best player is Akram Afif, who is playing for Al Sadd SC. Among teams which are placed on the lowest numbers, you can find Curaçao (47), Cape Verde (46); we can see on the list Iraq in 44th place and Haiti in 42nd. The 39th and 38th places went to Jordan and Iran, respectively. Curious, that if Iran finishes second in their group and the United States does the same, they will play each other in the round of 32. Climbing higher on the table, we see more expected teams, but we all should remember—we love football because sometimes (not often, but still) it surprises us. So, let’s hope to be surprised this summer!</p><p><a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/sports-industry-trends"><strong>Read more about the main sports industry trends 2026</strong></a></p><p>The group stage this year is structured in a way that each team plays three matches within its group, facing every other team once. At the end of this stage, the top two teams from each of the 12 groups automatically join the knockout rounds. They are joined by the eight best-performing third-placed teams, creating a 32-team playoff, ensuring broader chances of progression across the tournament.&nbsp;</p><p>The introduction of a new—the 32nd round—adds an additional knockout stage at the start of the playoffs, also expanding the elimination phase. This increases the total number of high-stakes games, widens the tournament’s duration and gives fans more extreme win-or-go-home moments.</p><h2>Time and nerve saving</h2><p>At the 140th Annual General Meeting (AGM), the International Football Association Board (IFAB) introduced a package of measures aimed at increasing match tempo and reducing time-wasting. The reasoning becomes clear to anyone who has watched a game where a winning team deliberately slows play to protect the score. While these measures may seem like an attempt to optimise time for broadcasting or advertising, they in fact help ensure fairer play and allow both teams to make full use of the time available.<br>The measures include:&nbsp;</p><ul><li>substitutions must take no more than 10 seconds;</li><li>a five-second countdown for throw-ins and goal kicks;</li><li>injured players must leave the field for at least one minute.</li></ul><p>Another set of changes concerns VAR. Previously, it was used only for four scenarios: goals, penalty decisions, direct red cards, and cases of mistaken identity. Now, referees can also use VAR in additional situations, including red cards resulting from a clearly incorrect second yellow card, cases of mistaken identity where the wrong player is penalised, and clearly incorrect corner-kick decisions.</p><figure class="image"><img style="aspect-ratio:1500/1136;" src="https://cdn.eu.watchers.io/818051ee-2c31-4111-a697-0598f2aa5a54.jpeg" alt="Playoff World Cup 2026 scheme with dates" width="1500" height="1136"><figcaption>Playoff scheme (from Roadtrip.com)</figcaption></figure><h2>Football fan base population</h2><p><a target="_blank" rel="noopener noreferrer nofollow" href="https://emw-global.com/insight/fifa-world-cup-2026-report/">According to the EMW Report</a>, football audiences are mostly presented by millennials, followed by Gen X. Younger fans (13–34) are also present and especially active while fueling engagement through digital platforms, discussions, and merchandise consumption.</p><p>At the same time, sports media consumption in North America (which is especially important for this year) is changing. Streaming has become as important as traditional linear TV, with a majority of fans, especially younger ones, watching live sports on subscription platforms. At the same time, this leads to consumption fragmentation, as fans often need several services to follow teams, which means higher prices and more access issues (like geo restrictions). Despite this, traditional broadcasting remains general for major events, while social media, used by over 90% of younger fans, has become central for highlights, news, and ongoing communication.</p><p>But these statistics are generic; when we are talking about the World Cup 2026, we need to focus on bilingual viewing, and approach—<a target="_blank" rel="noopener noreferrer nofollow" href="https://nexxenus.docsend.com/view/w7aaavpyqusjyy7b?submissionGuid=7cb620e4-88a8-4d55-83ce-562c3abadb16">more countries, more fandoms</a>. When it comes to languages, we should remember that in three host countries, people speak three languages. And imagine how many languages we will get, if we count all those used in all participating countries.</p><p><i>Curious facts provided by Nexxon Media:</i></p><ul><li>14% of the audience will watch games both in English and Spanish</li><li>63% of the US audience will watch the tournament mainly because of the host countries</li></ul><h2>Social media usage: In retrospect and perspective</h2><p>During the World Cup 2022™, in Qatar, traditional TV viewership decreased by 11.9% compared to 2018, which was caused by a shift toward multi-screen consumption. Fans were complementing live matches with digital content, and platforms like TikTok got a central role—serving both as a “second screen” for 85% of users, and a discovery engine that boosts match viewership. FIFA adopted this fans’ love for TikTok and made them the official partner last time, and the official social hub this year, which already demonstrates quite exceptional results. Last year, 1.4 million posts were placed on TikTok with the hashtag #FIFAWorldCup. It is not a secret that Gen Zers use TikTok as a search engine and a source of information and news, and throughout the tournament, it can help to grow the best metrics of the platform even more: more games, more results and news should be found.</p><p>The replacement of the linear TV with content creators can be presented with an example of the podcast “The Rest Is Football,” made by former football players Gary Lineker and Alan Shearer. This podcast <a target="_blank" rel="noopener noreferrer nofollow" href="https://marketing4ecommerce.net/en/how-the-2026-world-cup-will-affect-global-advertising/">reached</a> 20 million views on YouTube during Euro 2024, which led to its being bought by Netflix. The streaming giant, rather than spending billions on broadcasting rights to games,<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thesun.co.uk/sport/37655980/gary-lineker-netflix-world-cup-deal-podcast/"> invested 14 million pounds </a>to stream this podcast daily during the 2026 World Cup.</p><figure class="image"><img style="aspect-ratio:1500/1448;" src="https://cdn.eu.watchers.io/54584069-9bdc-4cab-ad33-e4cbeeb1f3b4.jpeg" width="1500" height="1448" alt="World cup scheduling"><figcaption>Time availability of the games for different time zones</figcaption></figure><p>In general, FIFA’s official social media accounts attracted six million new followers by the end of the Round of 16. They created a channel on WhatsApp dedicated to the tournament, which gained a total of 4.4 million followers already (the tournament hasn’t even started yet).</p><h2>Protection or security</h2><p>Ahead of recent tournaments, FIFA has placed <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.reuters.com/sports/soccer/fifa-social-media-tool-aims-protect-womens-world-cup-players-abuse-2023-06-18/">increasing</a> emphasis on protecting both fans and participants from online abuse (we <a target="_blank" rel="noopener noreferrer nofollow" href="https://watchers.io/post/moderation-sportsonline_communities">covered this</a> before the last World Cup). Their Social Media Protection Service (SMPS), developed with FIFPRO, moderates hate speech and other digital violence and has already filtered millions of harmful comments on various platforms and services. It reflects the scale of the issue, which is greatly proven by the fact that one in five players at the 2023 Women’s World Cup <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.reuters.com/sports/soccer/one-five-players-2023-womens-world-cup-got-abusive-messages-fifa-2023-12-11/">received</a> abusive messages.&nbsp;</p><p>At the same time, FIFA’s digital ecosystem continues to expand rapidly, with millions of new social media followers, strong adoption of messaging channels like WhatsApp, and significant app downloads, underscoring the growing importance of safe and engaged online fan communities.</p><h2>Community engagement on all online stadiums&nbsp;</h2><p>Many countries have official broadcasters and media covering the tournaments and everything around football this summer. These platforms can grow user loyalty and increase metrics significantly. However, their challenge comes after the World Cup™ ends and fans leave. To keep them on the platform and grow retention, turn them into your audience, not just the World Cup™ audience. You need to create community environments that offer a unique experience and let users feel part of something bigger, sharing emotions, cheering, excitement, and disappointments.</p><p><a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/case-study-worldcup-matchtv-2022"><strong>Learn more about community chats integrated with the official broadcaster of the Qatar World Cup™&nbsp;</strong></a></p><p>The expanded 2026 World Cup format will give fans more reasons to follow the tournament every day. Watchers helps sports, media and streaming platforms keep that conversation inside their own product with in-app community features built for live events. Even if you represent the national league or team, don’t send your fans into WhatsApp groups when you can gather them together on your own platform and stay connected.&nbsp;</p><h2>FAQs About World Cup 2026 Format</h2><h3>How many teams will play in the 2026 World Cup?</h3><p>48 teams will participate, making it the largest World Cup in history.</p><h3>How do teams qualify from the group stage in the 2026 World Cup?</h3><p>The top two teams from each group qualify, along with the eight best third-placed teams.</p><h3>How does the Round of 32 work in the 2026 World Cup?</h3><p>It’s a new knockout stage where 32 teams compete in single-elimination matches to advance to the Round of 16.</p><h3>How could the new format change the fan experience?</h3><p>More matches and teams mean greater global representation and content, but also a more complex and fragmented viewing experience.</p>

We upgraded the FC app with community chats and other engaging tools for fans, increasing retention, fan loyalty, and direct sales of memberships, tickets, and merchandise.

FC App: Community chats to engage the club’s fans

Fans are the heart of any sports club or brand, and you must ensure fan engagement is done right. Discover how to increase fan engagement in sports with these best practices and strategies.

Learn what fan engagement in sports is and how to increase it with practical strategies, digital fan engagement ideas and in-app communities that turn casual followers into loyal fans.

How to Increase Fan Engagement in Sports: 10 Strategies

We've explored the main recent reports dedicated to the sports industry and found the most relevant insights, figures, and trends on viewership, communication, and fandom formation.

Discover the main digital trends in sports viewership, coverage and fandom engagement 2025 based on the most significant industrial reports. 

Main Trends in Sports Coverage, Viewership, and Fandoms 2025

<div style="font-size:14px;line-height:1;" id="toc"><p><span style="background-color:transparent;">If we avoid naming trends like “using AI, datafication, women sports growth” but find the particular changes and numbers, what we see:</span></p><h2 id="rise-of-digital-sports"><strong style="background-color:transparent;">Rise of digital sports streaming and personalised fan engagement</strong></h2><ol><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">27% of sports fans watch TV sports channels weekly, while 23% stream online</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Millennials (57%) are the most likely to pay for a sports subscription service, followed by Gen Zers (53%) and Xers (40%).</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Sports streaming on Amazon Prime has increased by 59% since 2021, signalling the growing importance of digital-first sports experiences.</span></li></ol><h2 id="new-economics"><strong style="background-color:transparent;">New economics of streaming services</strong></h2><p><span style="background-color:transparent;">While the shift to sports streaming services opens new revenue streams, sports media faces challenges, including subscription fatigue and a fragmented landscape. Churn rates among sports subscribers are high, prompting companies to explore bundling streaming services (e.g., Disney+ and Hulu Sports). Moreover, younger fans increasingly rely on algorithm-driven sports content for their sports news updates, raising questions about whether they will commit to paid sports streaming subscriptions.</span></p><p><span style="background-color:transparent;">To counteract these challenges, sports leagues and sports teams are prioritising data-driven fan engagement and personalised marketing to drive loyalty:</span></p><ol><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">The NFL fan database has centralised over 20 million sports fans to streamline outreach.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Major League Baseball (MLB fan engagement) uses fan data to enhance the stadium experience, offering personalised promotions and real-time notifications.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">68% of consumers say sports personalisation significantly increases their brand satisfaction.</span></li></ol><p><a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://www.pwc.co.uk/hospitality-leisure/documents/global-sports-survey-2024.pdf">PWC</a><span style="background-color:transparent;"> formed the key insights from Women's Super League fans and England women’s football fans:&nbsp;</span></p><ol><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">The most popular sports are football, boxing and cricket.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">14% of the audience are gamers.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Greater affinity for premium brands such as John Lewis.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Betting and gambling are of high interest to both audiences.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Sizeable opportunity for rights holders, fans and brands.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">65% of WSL club fans are male.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">10% of the audience is interested in sustainability, human rights and climate.</span></li></ol><h2 id="fandom-evolution"><strong style="background-color:transparent;">Fandom evolution: athlete-driven engagement</strong></h2><p><span style="background-color:transparent;">Sports fandom is evolving beyond team loyalty, with younger audiences increasingly drawn to individual athletes and their personal brands. This is particularly pronounced in women’s sports, which continues to gain momentum:</span></p><ol><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">The 2025 Women’s Euros and the Women’s Rugby World Cup 2025 are expected to drive record-breaking engagement.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Rising stars like Caitlin Clark and Leah Williamson are spearheading a surge in women’s sports viewership, attracting new fans.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Industry leaders identify women’s sports growth as the top sports investment opportunity.</span></li></ol><p><a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://sporsora.com/etudes/1451-2024-global-sports-survey/file">In Europe, only around two-thirds of followers</a><span style="background-color:transparent;"> of top football leagues regularly watch live games, which presents both a threat and an opportunity to grow viewership and provides other ways to interact with favourite sports and teams.</span></p><p><span style="background-color:transparent;">A fifth of fans,&nbsp;studied by Media Culture, are fans because of the communities they want to be part of, but just because they support the team. The social aspect and the necessary feeling of belonging are bonding fans and their passion, giving them more joy. That’s why when fans are gathering from different countries to support the same team, they crucially need to have a way to communicate with each other and perform their communicativeness. One of the best examples of this is La Liga, which gathers fans worldwide through its League community-building app.</span></p><p>&nbsp;</p><figure class="image"><img style="aspect-ratio:1500/1016;" src="https://cdn.eu.watchers.io/9cf800c7-141c-4386-8159-cbc67577c0b1.jpeg" width="1500" height="1016"></figure><h2 id="fan-ownership-models"><strong style="background-color:transparent;">Fan Ownership Models and Blockchain in Sports</strong></h2><p><span style="background-color:transparent;">Another emerging trend is the rise of fan-owned sports clubs, which give supporters a stake in their favourite teams. Actually, this highlights the importance of fan communities because nowadays they literally rule sports.</span></p><p><span style="background-color:transparent;">This movement is part of a more significant sports decentralisation trend:</span></p><ol><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">The German Bundesliga’s 50+1 rule ensures fan-majority ownership, fostering strong community-driven sports organisations.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Clubs like AFC Wimbledon and Real Oviedo allow fans to influence sports team decisions, from jersey designs to charity partnerships.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Blockchain-based fan tokens (e.g., Socios.com fan tokens) enable interactive fan engagement, provide financial support for clubs, and increase fan loyalty.</span></li></ol><h2 id="role-of-ai-in-sports-coverage"><strong style="background-color:transparent;">The role of AI and data analytics in sports coverage</strong></h2><p><span style="background-color:transparent;">Generative AI in sports and sports analytics are set to revolutionise sports media, impacting everything from sports content creation to fan engagement:</span></p><ol><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">AI-driven sports personalisation is helping sports leagues tailor sports recommendations, making sports coverage more immersive.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">Predictive sports analytics enhance sports betting, player performance analysis, and fan behaviour insights.</span></li><li data-list="bullet"><span style="background-color:transparent;color:rgb(0,0,0);">AI-generated sports commentary and automated sports highlights make real-time sports coverage more dynamic and cost-effective.</span></li></ol><p><span style="background-color:transparent;">Looking ahead, the sports industry trends in 2025 will need to balance innovation with accessibility. As sports streaming services and digital-first sports content dominate, sports leagues must ensure that sports fans across generations can affordably engage with sports media. Meanwhile, emerging sports technologies and fan-driven sports innovations will continue to shape the future of sports consumption, making 2025 a defining year for watching sports online, interacting with, and supporting people's favourite teams and athletes.</span></p><hr><h2 id="get-in-touch"><span style="background-color:transparent;">Get in Touch</span></h2><p><span style="background-color:transparent;">If you want to grow engagement, build strong fan communities, or provide live streaming in your sports app with influencers and athletes as hosts, please&nbsp;</span><a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your"><span style="background-color:transparent;">book a call</span></a><span style="background-color:transparent;"> with Watchers team. We will help you find the best strategy to grow fan engagement.</span></p><p>&nbsp;</p><p>Sources:</p><ol><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://sporsora.com/etudes/1451-2024-global-sports-survey/file"><u style="background-color:rgb(255, 255, 255);color:rgb(17, 85, 204);">sporsora.com</u></a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks.html"><u style="background-color:rgb(255, 255, 255);color:rgb(17, 85, 204);">deloitte.com</u></a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.gwi.com/blog/sports-viewership-trends"><u style="background-color:rgb(255, 255, 255);color:rgb(17, 85, 204);">gwi.com</u></a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mckinsey.com/industries/retail/our-insights/sporting-goods-industry-trends"><u style="background-color:rgb(255, 255, 255);color:rgb(17, 85, 204);">mckinsey.com</u></a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mediaculture.com/insights/the-psychology-of-fandom-what-drives-sports-fans"><u style="background-color:rgb(255, 255, 255);color:rgb(17, 85, 204);">mediaculture.com</u></a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.pwc.co.uk/hospitality-leisure/documents/global-sports-survey-2024.pdf"><u style="background-color:rgb(255, 255, 255);color:rgb(17, 85, 204);">pwc.co.uk</u></a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.broadcastnow.co.uk/tech-innovation/comment-five-trends-that-will-drive-sport-content-in-2025/5200232.article"><u style="background-color:transparent;color:rgb(17, 85, 204);">broadcastnow.co.uk</u></a></li></ol></div>

Here we explore various studies about women athletes and women spectators.

Here, we explore various studies about female athletes and spectators.

Do women watch sports?

<div style="font-size:14px;line-height:1;" id="toc"><p>In 2021 and 2022, many information agencies researched how viewing attitudes had changed during the pandemic. How do people watch sports now, and how will they watch it in the future?</p><p>These studies revealed quite a few exciting things. For example, according to the survey provided by Meta, three out of four sports fans use social media exclusively to follow sports events and their favourite teams. One in five spectators who watch sports regularly don’t identify as sports fans. Also, it turns out that the popularity of women’s sports has risen significantly and that women themselves have become more active viewers. Likewise, they form a more significant percentage of the total TV and online broadcast audiences. Press enter or click to view image in full size</p><p>The Meta study shows that Latin America boasts the most gender-balanced sports spectators. In Latin America, almost as many women as men watch sports (49% vs. 51%).</p><p>The most significant difference in watching patterns between the sexes can be seen in the Middle East and Africa. 61% of men watch sports, and only 39% of women do.</p><blockquote><p><i>“Growing up, I didn’t see Muslim women on billboards or TV. I felt like my dreams and goals were limited, because how do you dream bigger without seeing someone who looks like you accomplish those things?”</i></p></blockquote><p>—Asma Elbadawi, the Sudanese athlete, basketball trainer, and poetess, who convinced the International Basketball Federation to remove the ban on hijab-wearing.</p><h2 id="where-to-watch">Where can we watch female sports?</h2><p>Despite the growing popularity of women’s sports, finding an online broadcast isn’t easy, and this is even more true on TV.</p><p>At the end of last year, the Altman Solon company conducted a study in which they surveyed 18 thousand respondents from 16 countries in Asia, North America, Latin America, and Europe. Here are their insights.</p><p>They found that more than half of women living in the United Kingdom watch sporting events at least once a month. Every fifth woman in the UK says she watches the FA Women’s Super League as her favourite championship.</p><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1426/1398;" src="https://cdn.eu.watchers.io/b98fe7d8-9e99-4744-8db9-1104053322d4.webp" width="1426" height="1398"><figcaption><span style="background-color:rgb(255,255,255);color:rgb(107,107,107);">Photo: @asmaelbadawi on Instagram</span></figcaption></figure><p>Why do these results refer much more to the UK if the poll was international? The answer concerns the partnership which has been active between SkySport, the Women’s Sport Collective, and BBC since 2021. SkySports managers claim audience size and engagement growth were extraordinary due to the integration.</p><p>According to SkySport, the number of female sports viewers has increased by 49% since 2017. At the same time, in 2017, the International Women’s Cricket Championship final was viewed by more than a million viewers on SkySport platforms—more than the average Premier League match.</p><p>“The final vs. a regular match?” We might be sceptical of the significance of this statistic, but remember that men’s football is the most popular sport around—and beyond all reach in terms of the overall level of interest. But now women’s cricket can compete with it!</p><blockquote><p><i>Respondents from 33 out of 40 countries indicate that football is the most popular sport. In the USA it is outstripped by American football, in India—cricket, in Canada—hockey, and by basketball in the Philippines.</i></p></blockquote><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1600/900;" src="https://cdn.eu.watchers.io/e3af40dd-38f2-4cb6-b6a8-399a8f19befd.webp" width="1600" height="900"><figcaption><span style="background-color:rgb(255,255,255);color:rgb(107,107,107);">©&nbsp;</span><a style="color:inherit;" target="_blank" rel="noopener noreferrer nofollow" href="https://www.ld25.tv/">https://www.ld25.tv</a></figcaption></figure><p>The Women’s Super League (WSL) broadcasts show the highest ratings. Nielsen estimates that with the rise in WSL fans, the season’s total British audience was 14.5 million, becoming the country’s fourth most popular national League.</p><p>However, the most crucial part of this picture is a partnership. No league can become famous if sports fans don’t have access to watch its matches.</p><h2 id="not-as-new-audience">A completely new audience, or not as new?</h2><p>25% of those who watched women’s cricket had never watched men’s cricket in the past, and six million WSL viewers had never watched Premier League games. The conclusion is simple — if you don’t provide access to women’s sports, you are losing a potential audience.</p><p>According to research by Travis Schaedler and Audrey Wagstaff in 2020, respondents who described women’s sports as “slower” and “less exciting” didn’t have any experience watching women’s competitions; their knowledge was built on prejudice. In addition, less than 10% of sports media covers women’s sports regularly.</p><blockquote><p><i>The Olympics have become gender balanced. 48.8% of the Olympic athletes in Tokyo were women. At the Olympics in Beijing, this figure dropped a bit — to 45%. According to Thomas Bach, President of the International Olympic Committee (IOC), the Japanese Olympic games were the first gender-balanced in history.</i></p></blockquote><p>As the female viewer base grows, so do the top women’s sports leagues. However, according to research, women are more event-oriented and prefer to watch flagship matches and top competitions. These results give rise to great potential for audience growth and the ability to transform female viewers from occasional viewers into more frequent viewers.</p><p>Let’s look at competitions that women manage to watch not only in the UK but around the world. Compared to men, women are more likely to watch the Olympics, Women’s and Men’s World Cup, including FIFA games and World Tennis Association events. But women rarely watch regular championships, and this only leaves room for growth.</p><h2 id="how-to-watch">How do women watch sports?</h2><p>We also surveyed women to learn how they would prefer to watch games: whether alone or together, online or at the stadium—and what they need to make viewing more pleasant.</p><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1036/1300;" src="https://cdn.eu.watchers.io/9a9a87de-487f-4aa9-83d5-b44ec1c66311.webp" width="1036" height="1300"></figure><p>We also asked an open question — what do you need to get pleasure from viewing sports online? Most women reiterated the importance of friends and good company, followed by snacks/food and a lack of advertisement while watching. One of the respondents shared that a bottle of beer comes in handy, “maybe two, if the game is bollocks”.</p><h2 id="what-sports-watchers-watch">What sports do women in the Watchers' team watch?</h2><p>"Unfortunately, not all sports close to me can be seen on TV or a video platform, as their broadcasting would be hard to organise, and their entertainment value is low. I would like to see more Open-Water Swimming Championships, triathlon races, and General Aviation Sports (air rally racing, precision flying, and air navigation races).&nbsp;</p><p>From what the media offers, I watch football and Red Bull competitions. I have never missed a single Red Bull Air Race before, but now, after cancellation, I am following Cliff Diving. These are the guilty pleasures that I watch alone. As for football… Who cheers at the stadium alone? You need company; if we can’t come together with friends, we exchange impressions online”. —&nbsp;<i>Yana Barden, CEO</i></p><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1600/1168;" src="https://cdn.eu.watchers.io/0af51774-5cfb-4578-b4e7-5b5078735ad3.webp" width="1600" height="1168"><figcaption>By Getty Images</figcaption></figure><p>“Different women watch sports differently, just as is true of men. Some like to discuss and be in a crowd, whether real or virtual, because that brings joy. Others follow a game attentively, analysing tactics. I watch football and always react very emotionally. After all, football is like a film — the same strong emotions, editing, and close-ups are all present without any prepared script, and seasons are like series and have plot twists”. —&nbsp;<i>Alina Kuzo, Editor-in-Chief</i></p><h2 id="get-in-touch">Get in touch</h2><p>If you want to build communities on your platform with a trusted and healthy space, and allow your users to discuss sports while watching,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/form">connect with us</a>. We will help you&nbsp;find the most suitable solution.</p><hr style="&gt;
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                    &lt;strong&gt;Sources:&lt;/strong&gt;
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                    &lt;a style=;margin-bottom:1vw;" target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/business/news/insights/the-changing-profile-of-sports-fans-around-the-world"><p>Sources:</p><p>The changing profile of sports fans around the world | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/business/news/insights/the-changing-profile-of-sports-fans-around-the-world">Facebook IQ</a></p><p>Analysis: 2021 Sports Survey | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.altmansolon.com">Altman Solon</a></p><p>Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes | <a target="_blank" rel="noopener noreferrer nofollow" href="https://thesportjournal.org/article/exposure-to-womens-sports-changing-attitudes-toward-female-athletes/">The Sport Journal</a></p><p>Women's Sport: Record viewing in 2021 according to Women's Sports Trust research | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.skysports.com/more-sports/other-sports/news/29877/12535281/womens-sport-record-viewing-in-2021-according-to-womens-sports-trust-research">Sky Sports</a></p></div>

participación de los fans