Ways to achieve platform metrics growth through audio formats. 

Integrated in-app chats can contain audio that allows you to provide internal events for engagement growth and users attraction. Just imagine: people communicate with athletes while using your app. That's why they will return to your app again.

How to make the branded podcast actually work for the brand?

When you develop and promote a product and want to make it a love brand for the audience, you use all available tools or at least find the most workable and potentially suitable for your particular area. Social media and podcast platforms look promising for all directions and all products, especially for content platforms.​​Content platforms provide content for users; content is always a topic to talk about, so brands talk through Facebook, TikTok or podcast episodes about content and interaction with it. Often, they reach an audience for such conversations. But here, the platforms face a challenge: they find the audience on a social media platform or see that their podcast is listened to on Spotify by a significant number of people, but what should they do with all of them? How do transfer them to the main brand? These people are here to perceive such content as podcasts; all podcasts are already gathered here for them.Also, brands can face an even weirder situation: their customers use the main platform but quit going to Spotify or Apple Podcasts to listen to a new episode. So, their loyalty is wasted on increasing other platforms’ metrics.Why?&nbsp;<blockquote>Of the 1.3 million podcasts Pacific Content analysed, about 850,000 of them had no ratings. According to a CoHost report, B2C branded podcasts can be top-rated but don’t perform well.The most popular formats for branded podcasts are interview, discussion, or hybrid format, which are around 60-65%. The average length is 20-30 minutes.</blockquote>We see the solution in internal audio streams that don’t refuse the idea of podcast platforms but develop it and move it to the next level.Let’s look at potential mechanics for two options: if you already have a podcast or if you just think about it.1.You have a podcastIf you are producing a podcast and its audiences look forward to new episodes, they for sure will be interested in participating in the open recording of an episode: that means listeners can join the recording, ask questions in real-time, and then, if they missed this open-record event they can listen to a regular version afterwards. Usually, these open-record events are provided offline, and because of that, it causes enormous costs and little value. However, there is a possibility to deliver it on your platform online.Invite users who like your platform and listeners who love your podcast to the open record online event. All guests and listeners must be authorised on your platform to participate. They listen to the audio event in real time, comment on it, ask questions and get answers at once. So, that provides live communication between the brand and users and allows them to create discussions together. Thus, you as a brand get an advantage as time spent on the platform, a high level of user engagement and interaction and unique content that is produced directly on your platform. Then you can just keep spreading the record to all podcast platforms as a regular episode, but it gave you profit already — during the recording. And you can produce all episodes like that. Also, you can provide special audio meetings on the platform with special guests weekly or monthly and send them to the podcast platforms, not all episodes. So, listeners who become fans of your show should go to your main platform to have access to all episodes and participate in them more actively and intensely.2.You don’t have a podcast yet but plan to startPodcasts are great but a tricky tool. We all know excellent examples of podcasts. However, millions of podcasts are just drawing on audio platforms. According to reports, over 60% of branded podcasts have no rates or reviews. You can answer that there is the same situation with social media, but they are not perfectly the same because, on social media, you can promote your page and promote each post to reach an audience and engage it. You can do it at the start to attract first users and then to grow your base and interest due to high-quality content; you can promote posts occasionally to feed your subscription base or promote them permanently to be sure that your content always gets enough attention. You cannot do such a thing with podcasts because only external promotion tools exist for them. So, you should produce outstanding content, hope to reach the audience organically, and just wait if it gives you any profit. Often, brands run podcasts and have no idea what to do with them or how to get value for spent resources. Integrated tools for audio events allow starting with the value.You can produce the recording of the podcast on your platform. It’s natural if the main topic of it is connected with the content you provide on a platform or with the user experience or any other area of consumption. Then, you can use this record on the podcast platforms as a regular episode. The difference will be that some of your users already participated in creating this episode, sending you questions and comments.After listening to this episode on regular platforms, when Spotify or Apple podcast users would like to communicate with hosts or guests, they will be able to do it easily by joining the record of the next episode.&nbsp;So far, it can look really challenging: How do you produce podcast content on video, betting, trading, or educational platforms? But there are no challenges at all in this. You can add an easy-integrated community chat with audio to the platform.How does it work?You choose a space for such an activity on your platform, website and app. Where will the button be located? Where will your users check the schedule of audio streams? Where will you gather recorded episodes? There are answers you should answer before the integration (It’s only about the product and UX side, but of course, you should think about the content, too).When you locate all the elements and ensure they work for your users, you can inform them about the opportunity to talk and participate in such an event. Users participate in the event simultaneously and listen to the stream, asking questions and commenting on a chat. You also can allow users to say something. Participating users listen to the stream directly on your platform. You can provide votes, polls, quizzes or other activities in a chat. Users also can communicate with each other. So, it is a direct way to stay with them in a strong connection, to transfer brand values or just news and make this format work for your metrics and the growth of your business.What else?<ol><li data-list="bullet">Invite influencers, and they will lead their audience to your platform</li><li data-list="bullet">Provide competitions and stimulate users to be even closer to the brand</li><li data-list="bullet">Make these streams regular and build the users’ habit of joining them</li></ol>Do you want to learn more or have any ideas on how to create content on the perimeter of your content platform and need some help to implement it? Please fill out the form below and meet with us.

Our solution has been updating nonstop to make your experience and your end users' journey excellent and bright.

In-app audio streaming for the best provision of brand podcasts, easy localisation to any languages—see product updates of the Watchers SaaS community platform

Switching between dark and light, recording audio, and adding a new language easily

<h2>Dark and light interface theme</h2>Do users prefer a dark screen at night, then switch it again in the morning? Just transfer the GET parameters to us and change the color scheme for the most consistent user journey.<img src="https://lh4.googleusercontent.com/twSvubf5Ae-0QDJT_ea1Aeh1ZBYoE2bkfot1b6strd2TNqr8N7nOPCON-73OygsG-T-7IsDna2tJsfAf7j_ykAonbYpUw7IpTSrcFxuBmyI2if59HafOQsxlM2GUt4xOns0k-h2AV7PyeKBfa5AgYDc" height="549" width="520"><h2>Audio stream recording</h2>If you provide voice chat with hosts, you can record all of them automatically or just the brightest. Then, use these records on your social media or podcasts!<h2>The easy way to customize elements</h2>Through the admin panel, you can set your design elements and customize the chat interface. You can also choose any controls and components shown on a chat. You don't need to use developers or ask us to change something. Just turn on or off a user counter, tools for changing avatars, an exit button, etc. You can even provide an A/B test showing these elements without any additional resources.<h2>One step to add a new language</h2>If your app is localized to a new language, it is now easy to turn on this language for your chat interface. Just to be sure, we have it in our language library. If we do, you can add it through the admin panel, update chat rules and greeting messages for this new language, and voila! Your users don't see any distractions during their journey.---We never stop developing and improving our solution to help you build communities around content. Let's discuss what type of chat is best for your platform and start the socialization journey. Let users discuss your content while consuming it; don't let them go on social media.

What are the advantages of integrated community chat, and how can extra tools, such as engagement widgets, achievements, audio and video streaming, help your content platform keep users and boost transactions? Let's discover.

Boost Engagement with Integrated Live and Community Chats

<div style="font-size:14px;line-height:1;" id="toc">On this page&nbsp;&nbsp;<a href="#seamless-chat">Convenient, Seamless Chats</a>&nbsp;<a href="#clear-features">Clear and Intuitive Features</a>&nbsp;<a href="#safe-and-trusted-space">Safe and Trusted Spaces</a>&nbsp;<a href="#real-time-messaging">Real-Time Messaging</a>&nbsp;<a href="#rich-tools">Rich Conversation Tools</a>&nbsp;<a href="#integration">Personalised Integration</a>&nbsp;<a href="#extra-engagement">Extra Engagement Tools</a>&nbsp;<a href="#next-steps">Next Steps: Make Your Platform a Community Hub</a>&nbsp;<hr style="margin-bottom:1vw;" data-end="450">Great content alone doesn’t guarantee user engagement. Today, people consume content while chatting, sharing, and interacting—whether on social media, YouTube, or Twitch. The secret to their success? They don’t just deliver content—they create connection.When your platform enables users to chat, share emotions, and discuss what they love, it transforms from just another app into a sticky, loved brand.<h2 id="seamless-chat">1. Convenient, Seamless Chats</h2>A chat feature should feel as natural as breathing. If users need to struggle with menus, search for settings, or wait for messages to load, they will quickly disengage. Convenience means:<ul data-start="1215" data-end="1517"><li data-start="1215" data-end="1307">Replies work smoothly, so users can easily involve others in conversations.</li><li data-start="1308" data-end="1400">Settings like muting are accessible with just a few taps.</li><li data-start="1401" data-end="1517">The entire experience runs without noticeable delays or glitches, making real-time conversation truly real-time.</li></ul>When chats are seamless, users stay longer, interact more, and naturally build habits around your platform.<h2 id="clear-features">2. Clear and Intuitive Features</h2>Nobody wants to stop mid-conversation to figure out how to reply, react, or share content. A chat system should be simple enough to understand instantly, yet powerful enough to support dynamic interaction.<ul data-start="1878" data-end="2137"><li data-start="1878" data-end="1954">Core actions (reply, react, etc.) must be visible and self-explanatory.</li><li data-start="1955" data-end="2046">The interface should reduce cognitive load—users shouldn’t have to learn how to chat.</li><li data-start="2047" data-end="2137">Onboarding should feel invisible; the product teaches itself through intuitive design.</li></ul>The easier it is to use, the more likely users are to explore and engage actively.<h2 id="safe-and-trusted-space">3. Safe and Trusted Spaces</h2>Engagement thrives only in environments where users feel respected and safe. Without trust, people hold back. A healthy chat space requires:<ul data-start="2403" data-end="2629"><li data-start="2403" data-end="2488">Strong moderation tools that act instantly against harmful or offensive messages.</li><li data-start="2489" data-end="2558">Clear reporting systems so users can flag issues with confidence.</li><li data-start="2559" data-end="2629">Transparent rules and consistent enforcement to maintain fairness.</li></ul>Creating a secure environment isn’t just a technical task—it’s a promise that your platform values community well-being.<h2 id="real-time-messaging">4. Real-Time Messaging</h2>Nothing kills excitement like delay. Real-time messaging ensures conversations flow naturally, especially when paired with:<ul data-start="2914" data-end="3165"><li data-start="2914" data-end="2995">Read receipts and presence indicators, so users know when others are engaged.</li><li data-start="2996" data-end="3059">Synchronisation across devices for a consistent experience.</li><li data-start="3060" data-end="3165">Stability during high-traffic moments, like live sports, trending shows, or real-time market updates.</li></ul>This instant interaction is what keeps users glued to the platform, making every moment feel alive.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1000/1000;" src="https://cdn.eu.watchers.io/34f1966e-14d4-425b-9d5c-5e4d44260730.png" width="1000" height="1000"><figcaption>Compare chats without rich tools and with them</figcaption></figure><h2 id="rich-tools">5. Rich Conversation Tools</h2>Words aren’t always enough. Users want to express themselves quickly and visually. That’s where rich tools come in:<ul data-start="3425" data-end="3649"><li data-start="3425" data-end="3480">Stickers, emojis, and pictures add personality and fun.</li><li data-start="3481" data-end="3569">Reactions allow users to show support, agreement, or disagreement with a single tap.</li></ul>These small touches turn ordinary chat into something vibrant, emotional, and addictive.<h2 id="integration">6. Personalised Integration</h2>Chat should never feel bolted on—it should feel like a native part of the platform. This creates continuity and strengthens brand identity.<ul data-start="3923" data-end="4200"><li data-start="3923" data-end="4004">Customisation and adaptable layouts that match your product’s design.</li><li data-start="4005" data-end="4089">Smart integration so users can switch between content and chat without friction.</li><li data-start="4090" data-end="4200">Personalisation options (like nicknames, avatars, or profile badges) that make each community feel unique.</li></ul>When chat feels like your chat, users associate the positive experience directly with your platform.<h2 id="extra-engagement">7. Extra Engagement Tools</h2>Not every user wants to type messages—but they still want to be part of the conversation. Engagement tools give everyone a voice:<ul data-start="4476" data-end="4682"><li data-start="4476" data-end="4543">Polls that capture instant opinions, even from passive readers.</li><li data-start="4544" data-end="4610">Interactive buttons that let users participate with one click.</li><li data-start="4611" data-end="4682">Quizzes, challenges, badges, drops, and gamified elements that reward interaction.</li></ul>These features activate silent users, increasing participation and community vibrancy.<h2 id="next-steps">8. Next Steps: Make Your Platform a Community Hub</h2>By combining these elements, your platform won’t just compete with familiar social media—it will replace the need for it.<hr style="margin-bottom:1vw;" data-end="450"><a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">Book a call </a>with our team to discover how easily you can integrate community chats and transform your platform into a thriving, connected space.</div>