We've explored the main recent reports dedicated to the sports industry and found the most relevant insights, figures, and trends on viewership, communication, and fandom formation.

Discover the main digital trends in sports viewership, coverage and fandom engagement 2025 based on the most significant industrial reports. 

Main Trends in Sports Coverage, Viewership, and Fandoms 2025

<div style="font-size:14px;line-height:1;" id="toc">On this page&nbsp;&nbsp;<a href="#rise-of-digital-sports">Rise of digital sports streaming and personalised fan engagement</a>&nbsp;<a href="#new-economics">New economics of streaming services</a>&nbsp;<a href="#fandom-evolution">Fandom evolution: athlete-driven engagement</a>&nbsp;<a href="#fan-ownership-models">Fan Ownership Models and Blockchain in Sports</a>&nbsp;<a href="#role-of-ai-in-sports-coverage">The role of AI and data analytics in sports coverage</a>&nbsp;<a href="#get-in-touch">Get in touch</a>&nbsp;<hr style="margin-bottom:0.8vw;">If we avoid naming trends like “using AI, datafication, women sports growth” but find the particular changes and numbers, what we see:<h2 id="rise-of-digital-sports">Rise of digital sports streaming and personalised fan engagement</h2><ol><li data-list="bullet">27% of sports fans watch TV sports channels weekly, while 23% stream online</li><li data-list="bullet">Millennials (57%) are the most likely to pay for a sports subscription service, followed by Gen Zers (53%) and Xers (40%).</li><li data-list="bullet">Sports streaming on Amazon Prime has increased by 59% since 2021, signalling the growing importance of digital-first sports experiences.</li></ol><h2 id="new-economics">New economics of streaming services</h2>While the shift to sports streaming services opens new revenue streams, sports media faces challenges, including subscription fatigue and a fragmented landscape. Churn rates among sports subscribers are high, prompting companies to explore bundling streaming services (e.g., Disney+ and Hulu Sports). Moreover, younger fans increasingly rely on algorithm-driven sports content for their sports news updates, raising questions about whether they will commit to paid sports streaming subscriptions.To counteract these challenges, sports leagues and sports teams are prioritising data-driven fan engagement and personalised marketing to drive loyalty:<ol><li data-list="bullet">The NFL fan database has centralised over 20 million sports fans to streamline outreach.</li><li data-list="bullet">Major League Baseball (MLB fan engagement) uses fan data to enhance the stadium experience, offering personalised promotions and real-time notifications.</li><li data-list="bullet">68% of consumers say sports personalisation significantly increases their brand satisfaction.</li></ol><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1098/744;" src="https://cdn.eu.watchers.io/89c7480c-144e-4769-ae05-14a7a6d165e2.png" width="1098" height="744"></figure><a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://www.pwc.co.uk/hospitality-leisure/documents/global-sports-survey-2024.pdf">PWC</a> formed the key insights from Women Super League fans and England women’s football fans:&nbsp;<ol><li data-list="bullet">The most popular sports are football, boxing and cricket.</li><li data-list="bullet">14% of the audience are gamers.</li><li data-list="bullet">Greater affinity for premium brands such as John Lewis.</li><li data-list="bullet">Betting and gambling are of high interest to both audiences.</li><li data-list="bullet">Sizeable opportunity for rights holders, fans and brands.</li><li data-list="bullet">65% of WSL club fans are male.</li><li data-list="bullet">10% of the audience is interested in sustainability, human rights and climate.</li></ol><h2 id="fandom-evolution">Fandom evolution: athlete-driven engagement</h2>Sports fandom is evolving beyond team loyalty, with younger audiences increasingly drawn to individual athletes and their personal brands. This is particularly pronounced in women’s sports, which continues to gain momentum:<ol><li data-list="bullet">The 2025 Women’s Euros and the Women’s Rugby World Cup 2025 are expected to drive record-breaking engagement.</li><li data-list="bullet">Rising stars like Caitlin Clark and Leah Williamson are spearheading a surge in women’s sports viewership, attracting new fans.</li><li data-list="bullet">Industry leaders identify women’s sports growth as the top sports investment opportunity.</li></ol><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:1870/1290;" src="https://cdn.eu.watchers.io/39f3153b-9c73-4028-90fa-3dafb649891f.png" width="1870" height="1290"></figure><a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://sporsora.com/etudes/1451-2024-global-sports-survey/file">In Europe, only around two-thirds of followers</a> of top football leagues regularly watch live games, which presents both a threat and an opportunity to grow viewership and provides other ways to interact with favourite sports and teams.A fifth of fans,&nbsp;studied by Media Culture, are fans because of the communities they want to be part of, but just because they support the team. The social aspect and necessary feeling of belonging is bonding fans and their passion, giving them more joy. That’s why when fans are gathering from different countries to support the same team, they crucially need to have a way to communicate with each other and perform their communicativeness. One of the best examples of this is La Liga, which gathers fans worldwide through its League community-building app.<h2 id="fan-ownership-models">Fan Ownership Models and Blockchain in Sports</h2>Another emerging trend is the rise of fan-owned sports clubs, which give supporters a stake in their favourite teams. Actually, this highlights the importance of fan communities because nowadays they literally rule sports.This movement is part of a more significant sports decentralisation trend:<ol><li data-list="bullet">The German Bundesliga’s 50+1 rule ensures fan-majority ownership, fostering strong community-driven sports organisations.</li><li data-list="bullet">Clubs like AFC Wimbledon and Real Oviedo allow fans to influence sports team decisions, from jersey designs to charity partnerships.</li><li data-list="bullet">Blockchain-based fan tokens (e.g., Socios.com fan tokens) enable interactive fan engagement, provide financial support for clubs, and increase fan loyalty.</li></ol><h2 id="role-of-ai-in-sports-coverage">The role of AI and data analytics in sports coverage</h2>Generative AI in sports and sports analytics are set to revolutionise sports media, impacting everything from sports content creation to fan engagement:<ol><li data-list="bullet">AI-driven sports personalisation is helping sports leagues tailor sports recommendations, making sports coverage more immersive.</li><li data-list="bullet">Predictive sports analytics enhance sports betting, player performance analysis, and fan behaviour insights.</li><li data-list="bullet">AI-generated sports commentary and automated sports highlights make real-time sports coverage more dynamic and cost-effective.</li></ol>Looking ahead, the sports industry trends in 2025 will need to balance innovation with accessibility. As sports streaming services and digital-first sports content dominate, sports leagues must ensure that sports fans across generations can affordably engage with sports media. Meanwhile, emerging sports technologies and fan-driven sports innovations will continue to shape the future of sports consumption, making 2025 a defining year for watching sports online, interacting with, and supporting people's favourite teams and athletes.<hr><h2 id="get-in-touch">Get in Touch</h2>If you want to grow engagement, build strong fan communities, or provide live streaming in your sports app with influencers and athletes as hosts, please&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">book a call</a> with Watchers team. We will help you find the best strategy to grow fan engagement.&nbsp;Sources:<ol><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://sporsora.com/etudes/1451-2024-global-sports-survey/file">sporsora.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www2.deloitte.com/us/en/insights/industry/technology/technology-media-telecom-outlooks.html">deloitte.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.gwi.com/blog/sports-viewership-trends">gwi.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mckinsey.com/industries/retail/our-insights/sporting-goods-industry-trends">mckinsey.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mediaculture.com/insights/the-psychology-of-fandom-what-drives-sports-fans">mediaculture.com</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.pwc.co.uk/hospitality-leisure/documents/global-sports-survey-2024.pdf">pwc.co.uk</a></li><li data-list="bullet"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.broadcastnow.co.uk/tech-innovation/comment-five-trends-that-will-drive-sport-content-in-2025/5200232.article">broadcastnow.co.uk</a></li></ol></div>

The main trends in entertainment and communication industries we wait for in 2025.

The main trends in entertainment and communication industries we wait for in 2025. How will embeded AI move further? What should we do with live-video streaming? What is with tokenization, gamification, and mysterious hyber localization that became 

Six Trends of 2025 We Can’t Miss

Table of Contents<a href="#mainstream-adoption">Mainstream Adoption of Live Streaming</a><a href="#consolidation-of-embedded-ai">Consolidation of Embedded AI</a><a href="#surge-in-gamification">Surge in Gamification</a><a href="#hyper-localisation">Hyper-Localisation</a><a href="#blockchain">Blockchain and Tokenised Incentives and Crypto Growth</a><a href="#community-building">Community-building</a><hr>&nbsp;<div class="page-break" style="page-break-after:always;">&nbsp;</div>We studied numerous reports from 2024 and predictions made by the most influential research companies, media, and technological giants about the following year. We've gathered the most interesting trends, significant quotations, and the bravest predictions for the future of communication and entertainment—just for you and us to create the most exciting, ambitious, and realistic roadmap.We studied numerous reports in 2024 and examined predictions for the following year from the most influential research companies, media outlets, and technological giants. From these analyses, we selected the most intriguing trends, significant quotes, and boldest forecasts for the future of communication and entertainment. We’ve gathered insights to craft the most exciting, ambitious, and relevant roadmap for you and us.<h2 id="mainstream-adoption">Mainstream Adoption of Live Streaming</h2>Trend: Live streaming continues to dominate, with users focusing on interactive, real-time experiences.We've written it before: live-streaming has been one of the most notable trends in the entertainment industry for the last few years. Users get used to streaming, watching other users’ streams; everything can be streamed, and everything can be sold during the stream. Twitch and YouTube created this trend, but it doesn't mean that other services can use it for their interaction with the audience.<blockquote>“Live-streaming viewership is up 12% from Q3 2023 to 8.5B hours watched, indicating renewed interest in the industry following the post-pandemic dip. Kick solidified its position in the live-streaming space, now holding the #3 spot with 534M hours watched after growing it (together with Twitch and YouTube; the fourth place goes to Facebook Video). This resurgence has been fueled by a wider variety of platforms, like Kick, which has doubled in viewership compared to Q3 last year.” Stream Hatchet; Q3 2024 Report</blockquote><blockquote>“As live-streaming commerce grows, it’s&nbsp;clear that e-commerce will need to evolve or risk being overshadowed by this inherently dynamic approach. Through advanced personalisation, moderation and real-time analytics, content will be tailored to real-time preferences based on input and reactions." <a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://www.forbes.com">Lux Narayan</a> for Forbes, October 2024</blockquote><figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:896/1152;" src="https://cdn.eu.watchers.io/c7f8fa62-a0c9-4346-8385-c3fdfed96032.webp" width="896" height="1152"></figure><blockquote>“We now expect to see a new era of streaming, one that prioritises user experience and innovation. The future of AI-powered streaming lies in platforms that can anticipate individual preferences, deliver tailored content, and blur the lines between traditional viewing and interactive experiences.” Kevin Westcott, Deloitte Global Telecommunications, November 2024</blockquote><blockquote>“60% of those respondents who budget for influencer marketing intend to increase their influencer marketing budget over the next year.” Influencer Marketing Hub</blockquote><h2 id="consolidation-of-embedded-ai">Consolidation of Embedded AI</h2>Trend: AI integration becomes a demanded part of functionality for enhancing UX through personalization, chat assistance, and predictive analytics.The growth of embedded AI happened fast and users adopted it really fast as well. Now, companies and services should not fall behind and give users what they expect to see: convenient tools for interacting with AI or services improved with AI for better personalisation.<blockquote>“...companies hope to create an all-in-one app, where users can act on what they have learned and never have to leave. 73% of consumers believe customer service quality will improve with the&nbsp;use of AI and expect more interactions with it in their everyday lives.” CX Trend 2024; Dmitry Shevelenko, Perplexity</blockquote><blockquote>“If you think about the world’s data, the majority of it is sitting in cold tiers and archives. Enterprises are now using that data to feed AI models and realise the full value of the data." Arthur Lewis, <a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://www.barrons.com/articles/ai-technology-stocks-d289e665">Dell Technologies</a>’ infrastructure solutions group; Barron’s, November 2024</blockquote><blockquote>“In 2025, this democratisation of AI usage is accelerating, promising to reshape industries and revolutionise decision-making processes across every sector of the economy.” Forbes, November, 2024</blockquote><h2 id="surge-in-gamification">Surge in Gamification</h2>Trend: Gamification elements, like achievements, leaderboards, and streaks, are key to driving engagementGamification is not a new trend; it has been evolving over the last decade or so. As more users develop playing and video games habits, they increasingly tend to respond to achievements and expect to receive them for their behaviour. If platforms want to retain users and build loyalty, achievements are becoming a necessary element of this.<blockquote>“Gamification is about motivating people through data-driven experiences that tap into the core of what makes us human—our need to learn, grow, and be rewarded.” Gabe Zichermann, Onward, October 2024</blockquote><blockquote>“The gamification market size has grown exponentially, and it is expected to grow with GAGR in 24.4%. The growth in the historic period can be attributed to the increased use of gamification in the gaming industry and the rise of mobile games.” Global Gamification Market Growth Drivers 2024/ Report</blockquote><h2 id="hyper-localisation">Hyper-Localisation</h2>Trend: Platforms demand tailored experiences to specific geographies, languages, and cultural contexts.<blockquote>Personalisation is no longer a luxury; it’s an expectation. Players want experiences that resonate with their individual preferences.” Yogonet iGaming news, October 2024</blockquote>This trend is closely tied to the development of embedded AI and the full adoption of big data, and interestingly, it intersects with both globalisation and anti-globalisation movements. Some platforms aim to protect their content, while others focus on offering users the freedom to move seamlessly across borders without losing their connection to the platform.Users demand a close, personalised connection with their favourite services, whether at home or abroad. Personalisation is a king, detailed localisation is a necessity.&nbsp;<blockquote>“The drivers for local differentiation include: Businesses in highly regulated industries must adhere to national or regional regulations and ensure that regulators’ systems can connect with their own. Data privacy and security laws, such as the European Union’s GDPR and China’s Data Security Law, apply to all industries and may include <a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://www.mckinsey.com/capabilities/risk-and-resilience/our-insights/localization-of-data-privacy-regulations-creates-competitive-opportunities">requirements affecting local infrastructure</a>, such as cloud providers, and mechanisms to control data flows, such as isolated access controls. The user experience may need to be tailored to reflect local&nbsp; communication preferences.”McKinsey and Company</blockquote><h2 id="blockchain">Blockchain and Tokenised Incentives and Crypto Growth</h2>Trend: Blockchain and tokenized economics are gaining traction for ease and transparency in processing and unique rewardsIf your platform operates globally and involves financial transactions—whether users trade stocks, buy or sell goods, pay for services, or place bets—they need a secure and seamless way to manage their money. To avoid complications with various currencies, some platforms have adopted crypto operations. While this trend may not exhibit the fastest growth, it remains strong and steadily gains confidence.<blockquote>“Tech-savvy players who value anonymity and fast transactions are particularly drawn to crypto-friendly platforms. Additionally, the rise of PayPal casinos is also notable, as many players prefer the security and ease of transactions that the platform offers. As global regulations around cryptocurrency and digital payment methods continue to evolve, their roles in the gambling industry will only grow stronger.” Yogonet Gaming news, October 2024</blockquote><blockquote>“Tokenized financial assets are moving from pilot to at-scale deployment. Adoption is not yet widespread, but financial institutions with blockchain capabilities in&nbsp;place will have a strategic advantage. For instance, we believe tokenization feasibility is highest for asset classes with lower technical complexities and regulatory considerations.” McKinsey &amp; Company, 2024</blockquote><h2 id="community-building">Community-building</h2>Trend: The social part of user experience is now a necessity.Two years ago, developing social tools were essential for entertainment businesses: users got used to social media, and social networks stole retention and attention from platforms, channels, and services. It was crucial, but now it is required. All users of all platforms need to share their opinions: your users can watch movies or sports, study analytical reports, share their ideas about the best cookie recipes, bet on hockey or buy tickets to the theatre: all need to receive advice or give them.<figure class="image" style="margin-bottom:1vw;"><img style="aspect-ratio:896/1152;" src="https://cdn.eu.watchers.io/6c5e6e7c-2cdb-401d-8a1a-bef8bc876ebe.webp" width="896" height="1152"></figure>All of them were really into these activities, and they had to create WhatsApp or Facebook groups for such discussions, but now platforms see these needs and add this functionality. Interestingly, it doesn't matter if the platform is big or small; community chat, comment section, and in-app live-video streaming can be added on any platform with a topic to discuss, and users are interested in such discussions.&nbsp;<blockquote>“Engaging with your audience shows you value their input and are willing to evolve based on their needs.” <a style="background-color:transparent;color:rgb(17, 85, 204);" target="_blank" rel="noopener noreferrer nofollow" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/01/the-power-of-community-how-fashion-brands-are-building-loyalty-among-gen-z/">Forbes, October 2024</a></blockquote>***Sources<ul><li>Enhance your platform with in-app social tools and personalised widgets to meet users' needs, stay on trend, and increase engagement. Contact us or fill out the form below. We'll help you find the best solution!</li><li>The Power Of Community: How Fashion Brands Are Building Loyalty Among Gen Z &nbsp;| <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.forbes.com/councils/forbescommunicationscouncil/2024/10/01/the-power-of-community-how-fashion-brands-are-building-loyalty-among-gen-z/">Forbes</a></li><li>From ripples to waves: The transformational power of tokenizing assets | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mckinsey.com/industries/financial-services/our-insights/from-ripples-to-waves-the-transformational-power-of-tokenizing-assets">McKinsey &amp; Company</a></li><li>Localization of data privacy regulations creates competitive opportunities | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mckinsey.com/capabilities/risk-and-resilience/our-insights/localization-of-data-privacy-regulations-creates-competitive-opportunities">McKinsey &amp; Company</a></li><li>Where is the trend going in 2025? | <a target="_blank" rel="noopener noreferrer" href="https://www.yogonet.com/international/news/2024/10/23/82878-casino-gambling-or-betting-where-is-the-trend-going-in-2025">Yogonet</a></li><li>Gamification Market Report 2025 | <a target="_blank" rel="noopener noreferrer" href="https://www.researchandmarkets.com/reports/5767632/gamification-market-report?srsltid=AfmBOoriLrCKKC9ACzNqLmKaz2C0qktZwymWdVuvjaQz4lpnvIhnhN_1">Research and Market</a></li><li>The Age of AI Is Still in the Early Innings. These 3 Stocks Will Keep Winning | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.barrons.com/articles/ai-technology-stocks-d289e665">Barron's</a></li><li>Deloitte Global’s 2025 Predictions Report: Generative AI: Paving the Way for a transformative future in Technology, Media, and Telecommunications | <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.deloitte.com/cbc/en/about/press-room/deloitte-globals-2025-predictions-report.html">Deloiite</a></li></ul>

Do you plan to integrate community chat into your platform, but are overwhelmed by the many options? We've gathered 10 companies that look the most prominent. Learn and make the choice. 

Do you plan to integrate community chat into your platform to grow retention and engagement, but are overwhelmed by the many options? We've gathered 10 companies with in-app community-building tools that look the most prominent. 

The Best Integrated Community Chat Tools: An Ultimate List for Businesses

Building communities around the platform is a reliable way to increase retention and revenue. You can enhance users’ communication with specialised tools, such as in-app chats, engagement widgets, and marketing tools. If these chats are sticky enough, they will become the users’ favourite place to discuss related topics, share opinions, and communicate with like-minded people.&nbsp;It is crucial to make the user experience in these in-app chats much closer to familiar messengers and apps like live chats with comments on YouTube and Twitch. However, building an in-app chat that is convenient for users and replaces habitual messengers is a challenging task that requires a specific product and tech team. It is much easier to partner with a SaaS company to implement a fully customisable solution with proven efficiency.&nbsp;Let’s explore the most popular and convenient chat options, which are easy to integrate and can enhance your users’ conversations.<h3>Watchers</h3>Fully customisable community live chats that can be integrated on different platforms: any apps, websites, mobile or desktop web, and second-screen for TV. The most related domains for Watchers are video platforms, sports apps, betting, and stock trading services. It means Watchers chats are suitable for live content when users have topics to discuss in real-time, such as sports games, betting odds, or fresh shows and films on VoD platforms. Additionally, Watchers emphasises the importance of a second screen in retaining sports audiences and attracting Gen Zers. Watchers is a plug-and-play solution that requires almost no development resources from the client's side. Additionally, Watchers offers a range of widgets and tailored solutions for various industries.<figure class="image"><img style="aspect-ratio:3007/1692;" src="https://cdn.eu.watchers.io/3d79bcbc-0755-4b5f-ace5-1cc0b0c1e49d.png" width="3007" height="1692"></figure>Watchers’ developed chats help partners to gather a lot of user feedback, literally stay in touch with the real audience; the company offers semantic and sentiment analysis of UGC content. Therefore, clients can obtain high-quality initial data.Suitable for huge events with tens of thousands of concurrent users.Advantages: marketing and engagement tools such as pop-ups, coupons, quizzes and polls, copy-bet and copy-deal widgets; various moderation options, including AI; fast integration process; high expertise in the community-building instruments for media and sports companies; chatbot integration; intuitive user journey that is quite close to usage of popular messengers.Domains: video platforms; sports; gaming; stock trading servicesFounded in the UK in 2021<h3>Sceenic</h3>The product of this England-based company is primarily focused on a watch-together experience, provided through chat based on SDK and API technology. That can be film, series, sports, or live music events. These tools offer opportunities to simultaneously watch and communicate via audio or video, co-watching with guests and celebrities, or hosting a private watch party, as it has become increasingly popular during the pandemic. Users can send invitations to each other and notifications about their friends’ groups. Analytics enable partners to view in real-time the number of rooms opened on the platform and the time users spend in each room.<img src="https://lh5.googleusercontent.com/s2ZhtWDbBJdZ4-JNlrv8u_XyeRSTR2a2YbvdeKICFBDLb6smsl4I1rxnHhKgwfapI6u0i_z8naL8m1be8ntv9xFKmXvQy_YgVjbM3eOs87Ikq39QHsk1jPSTBRWW-m7JCgAeheNHtpQ7o_UoaPZsD_0" width="624" height="443">&nbsp;Advantages: a high quality of video chats; vast experience in organising watch-party events for 10-20 participantsDomains: video platforms, sports, live eventsFounded in the UK in 2013<h3>Amity</h3>White-label social features for apps or websites with ready-to-use SDKs and APIs. The most common features are group and 1-1 live chats. User profiles are also available, and this is a popular functionality that matches several industries, such as fitness and healthcare, because it provides a simple way to offer consultations to users.By the way, Amity doesn't have any preferred domains and works with any of them, including retail, fintech, health and wellness, and fitness.<img src="https://lh6.googleusercontent.com/eMnl_U7XNv_O-2nWbUOFRKNSPk82UTbu0azqZ32LuF6f1X-f_nMHgD7VFGDlqE5XDN7zB6VB2gSsIKlGhFJwqK9GsXRLv30trD-q4nOmtg5JvzVdfE6CXRYIkMoYsDWpdbh21M7jcuWe4vzyY2fH3GU" width="419" height="368" alt="Social+ chats">&nbsp;Advantages: easy scalability, ready SDK solution, convenient for large companies and small businesses providing personal servicesDomains: anyBased in Thailand in 2020<h3>Sendbird</h3>The company provides integrated chat and support chat tools, desks, audio calls, and live streaming on websites and apps. The most popular Sendbird features are based on the users' opportunity to communicate via video, send GIFs, voice messages, and pictures to chats. So, users can exchange emotions in any possible way. Also, there is a user profile to save all their chats—private and public.<img src="https://lh6.googleusercontent.com/PFIM7x2Uyx3BaKyCuhxu9gATuHc_4x0b0l6ZVFf_C7WoMfECh_soqvUiOuNc-nGsh8KgvAnSOwUbCUctCxOi1Z-WJZ03yA4Wowl0mQIz12wk3esTPzBbfbPey1y3wx9zsiQu22kQTt0Grv9c5IZ_C0E" width="528" height="399">Advantages: many supported opportunities for communication&nbsp;Domains: marketplaces, social communities, retail and digital healthFounded in the USA in 2013<h3>LiveLike</h3>LiveLike specialises more in interaction with audiences than in building communities. The platform appears to focus on developing engagement tools, such as widgets, alerts, and notifications, rather than the chat platform itself. It helps activate users and grow revenue, but gives fewer opportunities to listen to the audience.<img src="https://lh5.googleusercontent.com/FbhhMU6rhvyLuF7IN9aV8KKXQa7iU8wezcTH7VKanQJ_RvJFNRF3jLSoYwUyfXKG_aFob2HbIiDgTYW1RKHWC0abORhdFImHaggQWTTjvy3xGqWT9acyv6e4kQRcDwe0d_AMm8ny-Rn0Nq9-zYfZzCY" width="624" height="424">Advantages: engagement, information, and deal widgets for revenue growthDomains: entertainment and sports platforms, fintech, e-commerceFounded in the USA in 2015<h3>Arena</h3>The company offers to improve platforms with live blogs, chats, and direct messages. Users can communicate via text and voice messages, and these conversations can serve as the basis for the first-party data that Arena gathers for its clients. However, it compensates with its agile performance and rapid responsiveness, ensuring a seamless experience through mobile browsers. Cons: As they claimed in July 2023, Arena's dashboard lacks iOS and Android apps.&nbsp;﻿﻿﻿﻿﻿<figure class="image"><img style="aspect-ratio:960/587;" src="https://cdn.eu.watchers.io/18252b64-d6e8-4896-8822-fa2bc34f8dab.png" width="960" height="587"></figure>Advantages: different types of messages are available, and fast implementation of the solutionDomains: events, entertainment, sportsFounded in the USA in 2018<h3>Openweb</h3>OpenWeb, formerly known as Spot.IM, is a social interaction platform focused on fostering online communities around digital content. By partnering with publishers, OpenWeb provides comprehensive moderation services. Headquartered in New York, the company maintains a global presence with offices in Israel, California, France, the United Kingdom, and Canada. OpenWeb's cutting-edge technology empowers publishers and content creators to effectively manage comment sections, engage in polls, and curate live blogs. Their diverse product suite encompasses a dedicated module for streamlined topic tracking, an intuitive information dashboard, and a range of adaptable advertising modules. The platform's growth is spearheaded by its commitment to innovation and enhancing user engagement and interaction.One of the company’s goals is to cultivate valuable insights and enhance business outcomes. They provide sentiment and emotion analysis to optimise content engagement, offer essential data insights on trending topics, compelling articles, and user engagement. It helps partners to revolutionise the content strategy.<img src="https://lh6.googleusercontent.com/8vc1ku4cC9LnvoCJi-hNUCeAmOTKtXobhZdMsrZcuyrsEvIGQj_zk4YfxOQ1RbzSCs1LhsfLF6W5k-6n4j3Cf9B98qtU6aq4YG4TwxCQxp_agXuD_T64XXtxGttxHhq4zJ5crmCGN8ECOGb-f97Y4ZE" width="361" height="220">Advantages: developed comment section; deep work with the analytics and developing ads tools; strong company values for saving publishers and against toxicityDomains: media and publishersFounded in 2015 in the USA<h3>Geneva</h3>Geneva is a group chat app that connects users with other people they want to meet and the things they want to do nearby. Geneva has video, audio, chat, broadcast, and forum rooms. These groups have the tools people need to keep guests and their parties organised, up-to-date, and secure. However, if previous companies worked with platforms, Geneva worked directly with end users who downloaded the app and created their chat rooms.<img src="https://lh6.googleusercontent.com/4X8-5b45GE3bxOldR8n53zDCWQfZ-ghT3H9aBJHy8ZYujAqsajrkmr533N9vXeqwR__DPwKSr9GkOyN57I1BP_QUUkVhMQj51W2SozqSaRCeHClAHqzVyXuZqzCZ6wobXL7B8s1CJcB6hjO7Zi01uxg" alt="Geneva app" width="624" height="391">Advantages: Geneva works with real people and provides a safe and cosy space for them to hang out online and plan offline meetings. Additionally, it features a visually appealing interface.Founded in 2019 in the USA<h3>PubNub</h3>This company focuses on building business tools, rather than communities, but they also offer in-app chat tools and engagement widgets. PubNub is a platform designed to construct and manage lightning-fast, dependable real-time interactive mobile, web, and IoT applications, from essential chat functions to geolocation and dispatch services. They focus on security and empower businesses to integrate these capabilities seamlessly. Globally, more than 2000 companies foster connections among customers through their technology.<img src="https://lh6.googleusercontent.com/7FUF_J4I-jKEvFEZO-qMdqY_I1-TOHztF_ZilpqnHDotwhKgByLX30qbUjN2JVsszR-bSsZEwAlnV41AbucGqMKcf8ISc31R448Xp_w582PhUyr6c5c8PRBJPg4fwr28GqdjbumMXOx268APQTGHTWM" alt="Pubnub chat" width="624" height="383">Advantages: scalability of the service, opportunity to build the whole app based on the PubNub variants of SDKDomains: Enterprise Software, gaming, Ed-tech, Fintech, sportsFounded in the USA in 2010<h3>Comet chat</h3>CometChat's communication platform facilitates effortless text chat (both one-on-one and group), voice and video calls, media sharing, and customer support chat. These features are available for websites and applications across various industries. The platform also aids partners in integrating their tools with new services from collaborators, fostering smoother connections.<img src="https://lh3.googleusercontent.com/e1wjIof6XxHv5eMjs15eW_DIAVCAeQM2S6zMmAXLTw7zDFh5j5O9I32Eu5ubEhKgoOBpxJkZTnnCzHa9wAaV0VJvgTxb3mZfQPInmktXCX57W3ujsyv_ihXdFBbnyEYCOnGKI6mY6Cha5lZiCAXfKok" alt="Cometchat advantages and disadvantages" width="624" height="371">Advantages: ready-to-integrate SDKs for the most сommon technologies and programming languages, including React, React Native, Swift, Kotlin, PHP/Laravel and othersDomains: Ed-tech, dating, live-streaming, marketplacesFounded in the USA in 2009<hr><span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:500;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">If you would like to integrate community chats with semantic or sentiment analysis, deep analytics, and AI-powered moderation into your app or website, please fill in the form below. We will help you find the best solution!