How have community chats to sports event increased engagement and retention on VirtualSoft platforms in Latin America.

Case Watchers and VirtualSoft: Community chats to engage users during sports events

<p>Watchers integrated event community chats to Ecuabet and DoradoBet, located in Latin America, and enhanced user engagement and activity on the platform significantly, as well as the number of transactions due to the copy-widget.</p><p>VirtualSoft is a leading technology and services provider in Latin America, specialising in the gambling industry with a presence in 14 countries and more than 5 brands. Watchers chats are integrated into two of them: Doradobet and Ecuabet. The platforms are available in English and Spanish.</p><p>They are dedicated to developing platforms for sports betting and online casino games.</p><h2>What we have provided for VirtualSoft</h2><ul><li>Customised community chats for all sports events available on the platforms. Users see the chats after the authorisation and can communicate via text, threads, stickers, and emojis. Community chats are open simultaneously for as many events as available on the platform.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations. AI moderation works for both Spanish and English with a 96% precision score, and provides a secure space for all users.<br>Copy-betting widgets that allow users to share their bets in a chat in two clicks and repeat the bets after each other. The widget has been helping the platform increase the number of bets significantly.</li><li>Engagement and marketing widgets to grow engagement and create crosspromo campaigns: polls and pop-ups.</li></ul><p>All functionality available on both desktop and mobile.&nbsp;</p><figure class="image"><img style="aspect-ratio:1500/642;" src="https://cdn.eu.watchers.io/b52e3497-31ae-445a-b5e9-ec1fe7d0018e.jpeg" width="1500" height="642"></figure><h2>User journey</h2><ul><li>Users of the platform, when authorised, open any event on the client’s platform and see the chat button. They create a nickname for the chat and choose an avatar, then start sending messages and participate in conversations.</li><li>After placing a bet, users click the share button and send information about the choice in a chat via a specific widget; the widget doesn't display any financial details. Other users can click the copy button, and it will be at once added to their coupon. This allows users not just discuss their predictions in a chat but exchange decisions they made and share their betting strategies.</li><li>Users can switch between different events and communicate in as many chats as they wish. </li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated emojis and stickers in a chat to support liveliness and emotional level.</li></ul><p>Chats help keep users engaged during the games and matches and build connections between the platform and audience.</p><h2>Get in touch</h2><p>Please <a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08">get in touch with us</a> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.</p>

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