Con más de veinte años de experiencia como emprendedora en serie y directora ejecutiva, Yana Barden ha formado equipos, escalado productos e impulsado el crecimiento en los sectores de medios, entretenimiento, comunicaciones y tecnología financiera. También es una entusiasta de la IA que explora la ética y el impacto social de la inteligencia artificial.

Yana Barden

Watchers integró el chat comunitario en la plataforma de BetBoom en Brasil. La comunidad aumentó significativamente la interacción y la conexión de los usuarios con la plataforma, así como el número de transacciones gracias al widget de compartir ganancias.

Chats comunitarios integrados para atraer a los usuarios dentro de la aplicación y aumentar los ingresos y la retención. La solución de Watchers permite alojar transmisiones en vivo dentro de la aplicación y proporcionar el espacio más atractivo para las audiencias.

Caso BetBoom: Chat de la comunidad con transmisión en vivo integrada

Betboom is a casino and sports betting platform. Watchers chats are integrated into the casino part with a general community chat that allows users to gather together, discuss their experience, share information about their wins through a special widget, and watch live streaming directly on the platform.The website and app are available in Portuguese.Maya Nosak, CPO:<blockquote>“We are genuinely excited to have this opportunity to collaborate and elevate our product together. We truly believe that the distinctive features of your solution, such as live chat, message reactions, event sharing, copy-widget and more, offer our clients a unique chance to feel part of a real community, express their emotions, and enrich their overall experience on our platform.&nbsp;We look forward to developing a long-term partnership that delivers a seamless, community-driven experience for our users.”</blockquote><h2>What we have provided</h2><ul><li>A customised community chat available on the platform. Users see the chat before the authorisation, after logging in they can communicate via text, threads, stickers, and emojis.</li><li>Implemented advanced moderation tools designed to foster a positive environment for user interactions. The AI moderation system effectively supports conversations in Portuguese, boasting a precision score of 94-96%. This ensures a safe and secure space for all participants, allowing them to engage freely and confidently in discussions.</li><li>Event-sharing widgets that allow users to share information about their winnings in two clicks. Other users can join the same game by clicking a widget. The widget has been helping the platform increase the retention level because of leading users into a game.</li></ul>All functionality available on both desktop and mobile.<figure class="image"><img style="aspect-ratio:1500/793;" src="https://cdn.eu.watchers.io/dcae60c2-0ca4-4812-85dc-8c300a7276ce.jpeg" alt="Integrated community chat for players in Portuguese" width="1500" height="793"></figure><h2>User journey</h2><ul><li>Users of the platform see the chat before the authorisation: they can open it for a readonly mode. There are three entry points to a chat. When you users try to join the conversation, they are sent to the authorisation page. When authorised, they need to create a nickname, choose an avatar, and they can participate in the communication.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated stickers in a chat to support liveliness and emotional level, send anonymous animated emojis</li><li>If users have won, they can share the info about the amount of money they won and the title of the game where they won, through the special widget. Other users can click it and open the initial game to try their luck.</li><li>When the live streaming is going on, users can see the video right inside the chat and comment on it.</li></ul>A community chat helps users stay engaged and connected with the platform before and after the games, and a event sharing widget allows the platform to cross-promote the games in a user-driver manner with no additional resources involved.<h2>Get in touch</h2>Please <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your">get in touch with us </a>if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

¿Cómo han aumentado los chats comunitarios en eventos deportivos el compromiso y la retención en las plataformas de VirtualSoft en América Latina?

Case Watchers y VirtualSoft: Chats comunitarios para atraer a los usuarios durante eventos deportivos

Watchers integrated event community chats to Ecuabet and DoradoBet, located in Latin America, and enhanced user engagement and activity on the platform significantly, as well as the number of transactions due to the copy-widget.VirtualSoft is a leading technology and services provider in Latin America, specialising in the gambling industry with a presence in 14 countries and more than 5 brands. Watchers chats are integrated into two of them: Doradobet and Ecuabet. The platforms are available in English and Spanish.They are dedicated to developing platforms for sports betting and online casino games.<h2>What we have provided for VirtualSoft</h2><ul><li>Customised community chats for all sports events available on the platforms. Users see the chats after the authorisation and can communicate via text, threads, stickers, and emojis. Community chats are open simultaneously for as many events as available on the platform.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations. AI moderation works for both Spanish and English with a 96% precision score, and provides a secure space for all users. Copy-widget allows users to share their bets in a chat in two clicks and repeat the bets after each other. The widget has been helping the platform increase the number of transactions significantly.</li><li>Engagement and marketing widgets to grow engagement and create cross-promo campaigns: polls and pop-ups.</li></ul>All functionality available on both desktop and mobile.&nbsp;<figure class="image"><img style="aspect-ratio:1500/642;" src="https://cdn.eu.watchers.io/b52e3497-31ae-445a-b5e9-ec1fe7d0018e.jpeg" width="1500" height="642"></figure><h2>User journey</h2><ul><li>Users of the platform, when authorised, open any event on the client’s platform and see the chat button. They create a nickname for the chat and choose an avatar, then start sending messages and participate in conversations.</li><li>After placing a bet on the main platform, users click the share in-chat button and send information about the choice via a specific widget; the widget doesn't display any financial details. Other users can click the copy button, and the choice will be at once added to their coupon. This allows users not just discuss their predictions in a chat but exchange decisions they made and share their strategies easily.</li><li>Users can switch between different events and communicate in as many chats as they wish.</li><li>They can report other users' messages, reply to them in threads, and react to messages. Messages marked with time of sending, and reading mark. Users also can send animated emojis and stickers in a chat to support liveliness and emotional level.</li></ul>Chats help keep users engaged during the games and matches and build connections between the platform and audience.<h2>Get in touch</h2>Please <a target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08">get in touch with us</a> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

Actualizamos la aplicación del FC con chats comunitarios y otras herramientas atractivas para los aficionados, lo que aumentó la retención, la lealtad de los fans y las ventas directas de membresías, entradas y mercancía.

Chats comunitarios para conectar con los aficionados del club

<h2>What we have provided</h2><ul><li>Integrated customised community chats within the football club’s app, allowing fans to cheer, discuss the season, players, and news directly in the app — without the need for messengers or additional social media.</li><li>Audio live streaming tools to host live conversations and discussions about matches, results, and tournaments.</li><li>Added engagement widgets such as polls and quizzes to encourage more active interaction with users.</li><li>Enabled marketing offers to promote ticket sales and merchandise.</li><li>Introduced badges for users with club memberships.</li><li>Added branded stickers and the ability to share pictures.</li><li>Comprehensive moderation system, including block lists, in-chat tools for users (block/report), AI moderation, and manual options in the back office.</li><li>Regular semantic analysis of fans' messages to help the clients find the opportunity to grow, improve the app, and work precisely with direct user insights.&nbsp;</li></ul><h2>User journey</h2><ul><li>Hosts can start live streams and communicate with their audience via chat. All necessary tools, including moderation features and the ability to launch polls, are available directly in the chat, so streamers don’t need external platforms or links.</li><li>Fans can access the Fan Chat section in the menu and tab bar, where they find: a lobby chat for discussing club news and ongoing matches, themed chats on specific topics, dedicated chats for particular fixtures.</li><li>When a live stream is scheduled, fans can add it to their calendars. The chat and stream open at the set time, with a countdown visible beforehand.</li><li>Users can engage with one another and with the host: asking questions, sharing emotions, replying to messages, starting threads, sending stickers, and posting animated emojis. Reactions and replies are supported.</li></ul><h3>Chats help keep users engaged during the whole season, help to grow revenue, and gather fans from the spread social media accounts to the leading club's communication channel.</h3><figure class="image"><img style="aspect-ratio:1205/833;" src="https://cdn.eu.watchers.io/ad39119b-82ff-430d-b03f-bfeaf0ed2db4.png" width="1205" height="833" alt="community chat for football fans on the FC app"></figure><h2>Get in touch</h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please <a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</a><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

Los chats de la comunidad están integrados con la plataforma de transmisión en vivo islandesa y ayudan a dirigir una comunicación atractiva entre los anfitriones y sus audiencias.

Livey: Chats para transmisión en vivo de pago por visión

<a target="_blank" rel="noopener noreferrer" href="https://watch.livey.events/">Livey</a> is a pay-per-view live streaming platform for content creators. Creators can host live streaming events through Livey and monetise their content. The audience watches content also on the Livey platform: so you can find there both the back office for creators and a catalogue of videos for viewers.&nbsp;The platform is based in Iceland, available in Icelandic and English.<figure class="image"><img style="aspect-ratio:1500/1115;" src="https://cdn.eu.watchers.io/7cf2986f-6b6b-45ce-9902-dae435abf9b0.jpeg" width="1500" height="1115"></figure><h2>What we have provided for Livey</h2><ul><li>Placed customised community chats to allow hosts and streamers to communicate with their viewers. The functionality is available on the web. Users can communicate via text, animated emoji, threads, and stickers. Chats are available only for participants of events: hosts have the admin rights (can moderate messages, pin important ones, publish polls), guests communicate as regular users.</li><li>Delivered tools for moderation, which provide a healthy space for users' conversations.</li><li>The tool for automatic translation is provided, allowing users who don’t speak the main language of the discussion to translate all messages in chats to their desired language.&nbsp;</li></ul><h2>User journey on Livey</h2><ul><li>Hosts start the stream and can communicate in a chat with their guests. All needed instruments are available right in a chat, including moderation tools for manual management and the opportunity to publish polls. So streamers don’t need to use any external platforms or links.</li><li>Users click the chat button and can engage with each other and with the host, ask streamers questions and share their emotions about the stream. They can reply to each other’s messages, start threads, and send stickers.</li></ul>Chats help keep users engaged during broadcasting and build connections between hosts and viewers.<h2>Get in touch</h2><p class="MsoNormal" style="-webkit-tap-highlight-color:transparent;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);border-width:0px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Inter;font-size:0.9375vw;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:1.35417vw;margin:0px 0px 1.30208vw;orphans:2;outline:0px;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;vertical-align:baseline;white-space:normal;widows:2;word-spacing:0px;"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">Please <a style="-webkit-tap-highlight-color:transparent;border-width:0px;box-sizing:border-box;color:rgb(87, 89, 255);font-family:Inter;font-size:0.9375vw;font-style:inherit;font-weight:400;line-height:1.35417vw;margin:0px;outline:0px;overflow-wrap:break-word;padding:0px;text-decoration:none;transition:color 0.4s;vertical-align:baseline;" target="_blank" rel="noopener noreferrer" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-08"><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr">get in touch with us</a><span style="-webkit-tap-highlight-color:transparent;border:1pt none windowtext;box-sizing:border-box;font-style:inherit;font-weight:inherit;line-height:16.1px;margin:0px;outline:0px;padding:0cm;vertical-align:baseline;" lang="EN-GB" dir="ltr"> if you'd like to integrate community chats with your website or app. We'll be happy to help you find the best solution.

Freedom es una plataforma cripto comunitaria todo en uno donde los usuarios pueden conectarse, jugar, comunicarse, crear comunidades y obtener tokens al completar diversas misiones y tareas divertidas, así como crear sus propias comunidades y misiones.

Descubra cómo la aplicación de juegos en Tailandia mejora la participación y retención de los usuarios a través de una solución de chat comunitario para espectadores.

Aplicación Freedom World: chats comunitarios para la aplicación de entretenimiento, impulsados por Bitazza

<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The app is available in Thai and English.<h3><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">What we have provided for Freedom</h3><ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Placed customised community chats: a chat lobby and several chats for different games. The functionality is available on both mobile apps (Android and iOS). Users can communicate via text, animated emoji, threads, and stickers. They see chats only if they are authorised.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Delivered a four-layer moderation, including AI, blocking lists in Thai, the tools for moderation by real people, and user moderation, the scope of which provides a healthy space for users' conversations.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The tool for automatic translation is provided, allowing users who don’t speak Thai to translate all messages in chats to their desired language.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Provided tools for achievements and badge assignments (including API for seamless assignment).</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">The client uses brand avatars and stickers in chats.</li></ul><h3><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">User journey on Freedom</h3><ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Authorised users click the chat button on the home page to join a chat or a similar button on the game pages. After clicking it, they open a chat.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Users have the same avatars and nicknames that they use on the main platform profile.&nbsp;</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">They can communicate, reply and react to each other’s messages, start threads, and send pictures.</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-emoji:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Chats help keep users engaged in games and missions and build communities within the Freedom app.&nbsp;</li></ul> &nbsp;

Learn how one of the leading online gaming platforms boosted user engagement and retention with a Watchers community chat solution featuring interactive widgets, AI-powered moderation, and seamless integration.

Community chat for gaming platform — Jackpot City Integration

In December 2024, we successfully implemented our chat solution for Jackpot City, a global online casino platform offering a diverse range of games. The client opted for a general public chat that is directly linked to the gaming experience, allowing users to access and participate in the chat while playing any game available on the platform.The integration included a diverse set of interactive widgets such as polls, quizzes, and marketing offers, which Jackpot City uses to promote various activities and events on the platform. To boost engagement and retention, the client leverages our tools to award badges for specific user behaviours and trigger pop-ups to encourage participation in game streaks and other challenges. Our engagement tools are flexible and powerful, enabling Jackpot City to build an impressive, on-platform system that keeps users involved and coming back.<blockquote><span style="color:rgb(33,33,33);font-family:-apple-system, system-ui, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, sans-serif;font-size:16px;"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(33, 33, 33);display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-line;widows:auto;word-spacing:0px;">“The integration of community chat aligns with our broader strategic goals of enhancing user experience and fostering engagement. It represents a thoughtful step toward creating a more interactive and connected environment for our customers. Our experience with Watchers has met our expectations. It has also allowed us to make changes that align with our brand dynamically and to understand better and respond to consumer-facing issues. The Watchers team has been excellent at responding to issues and delivering solutions for our team in record time.”&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.f6s.com/software/watchers-social-solution?deal=50%25-discount-on-watchers#reviews">Alex Johnson, Jackpot City</a></blockquote>The Watchers solution was integrated via WebView, ensuring a fast and seamless implementation process.Our AI-powered moderation system also plays a crucial role, providing real-time protection by hiding or flagging negative or spam messages within milliseconds, creating a safe and welcoming communication space that preserves the positive experience for all users.The chat was fully customised to match the Jackpot City brand identity, including colours, fonts, avatars, and branded stickers.Additionally, Jackpot City actively tracks all chat interactions to gather valuable insights into user behaviour, helping them fine-tune their engagement strategies and make data-driven decisions.Together, these features create a rich, interactive, and secure environment that significantly enhances the user experience, transforming it into a social and interactive one. We are going to develop a partnership with the Jackpot City brand to help them further grow user engagement and retention.<figure class="image"><img style="aspect-ratio:1500/799;" src="https://cdn.eu.watchers.io/53b6c18c-f526-4598-9817-7f2f7399d3e9.jpeg" width="1500" height="799" alt="online community chats for gaming"><figcaption>Community chat can be opened from any game page</figcaption></figure>

Aprende a construir comunidades dentro de la aplicación que aumenten la participación, la retención y la lealtad a través de chat, moderación y funciones impulsadas por los usuarios.

Crea tu propia aplicación comunitaria con nuestra guía paso a paso. Aprende qué son las comunidades dentro de la aplicación, las características clave y las herramientas para aumentar la participación y la retención.

Comunidad en la aplicación: Cómo construir y gestionar una dentro de tu aplicación

Desde la Copa Mundial de la FIFA™ de 1994 hasta 2026, observe cómo la percepción del llamado fútbol europeo cambió junto con una cultura deportiva norteamericana más amplia, y cómo ahora está moldeada por los medios digitales y las comunidades de aficionados.

Desde la Copa Mundial de 1994 hasta la Copa Mundial de 2026, observe cómo el fútbol en los EE. UU. cambió junto a una cultura futbolística norteamericana más amplia, moldeada por los medios digitales y las comunidades de aficionados.

Copa Mundial 2026 vs. 1994: Cómo cambió el fútbol en Norteamérica

Nuestros clientes podían utilizar nuestros asistentes de IA solo como parte del paquete de chat. Ahora, si está listo para tener un Asistente Deportivo de IA pero no para crear una comunidad interna, no hay problema: puede integrarlo por separado.

Asistente deportivo con IA para medios, radiodifusión, deportes de fantasía y ligas. Ofrece estadísticas en vivo, resultados, clasificaciones y curiosidades sin que los usuarios tengan que abandonar tu plataforma.

Asistente deportivo con IA para plataformas deportivas, medios y aplicaciones de fantasía | Watchers

AI sports assistants can provide any sports-related information to users: stats about tournaments, athletes, or teams, any trivia or results. So, your users who are always sick of such information during games, will be able to get this known right on your broadcasting, media, fantasy games, or any other sports platform. ​The <a target="_blank" rel="noopener noreferrer nofollow" href="https://yougov.com/en-us/articles/50762-how-age-and-fan-preferences-shape-sports-media-consumption">YouGov research</a> of sports fans' habits shows that most of them seek statistics while watching games. It can be real-time stats, league or tournament standings, historical stats, and contextualised season stats. All of these occupy the top 5 besides the live interview of the athletes. Fewer viewers prefer to explore predictions or avoid any kind of info.If you integrate <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">Watchers chats</a>, an AI Sports Assistant can be just activated in it, and users will be able to communicate with it publicly or privately. If you integrate it as a standalone product, users will apply for an AI assistant by clicking the bubble or button, and communicate with it with no other people around. For both cases, the whole feature is customisable and can be managed through the admin panel.Besides solving the problem with users leaving your platform, and growing <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/user-retention">customer retention</a>, this makes your platform more innovative and more attractive for users. The audience <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.dstny.com/blog/app-fatigue">is tired </a>from gathering various platforms and services, all to perform just one task or meet just one need.AI Sports Assistant, as well as community chats, allows people to have everything that they need right here right now, with the high level of discoverability and convenient UX.*<a target="_blank" rel="noopener noreferrer" href="https://watchers.io/ai-sports-assistant">Learn more about an AI sports assistant and book a demo to try</a> &nbsp;

Es un año de fútbol y un verano de fútbol, una época de nuevas tendencias. ¿Cómo influyen mutuamente las zonas de aficionados presenciales y las experiencias digitales, y cómo ayudan a que las comunidades de fans respiren fútbol literalmente?

Las zonas de aficionados de la Copa Mundial 2026 demuestran por qué los seguidores del fútbol necesitan lugares donde reaccionar, hablar y seguir el torneo juntos. Las plataformas deportivas pueden trasladar ese comportamiento a sus propias comunidades dentro de la aplicación.

Zonas de aficionados de la Copa Mundial 2026 y el auge de las comunidades de fútbol en línea

Hemos lanzado una nueva función para los clientes: los clubes de fans, que les permite aumentar la retención y la lealtad de los usuarios, y que son especialmente relevantes durante grandes eventos, como, por ejemplo, la Copa Mundial de la FIFA 2026™.

Aumenta la retención de usuarios y la participación de la comunidad con los Clubes de Fans. Permite que los usuarios demuestren su lealtad, se unan a chats dedicados y conecten con otros seguidores durante eventos como la Copa Mundial 2026 y más allá.

Función de Clubes de Fans: Impulsa la lealtad de los usuarios y la participación de la comunidad

We've released a new feature for our clients: fan clubs, created to increase user retention, loyalty, and add more engaging in-chat community experiences. The feature is especially useful during major sporting tournaments such as the <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/post/world-cup-2026-format">FIFA World Cup™ 2026,</a> continental championships, leagues, and other large-scale competitions that inspire strong fan engagement. But you can use it not just for sports.The idea is simple. When users cheer for a team, they want to express this dedication and stand out within the community. Once created, fan clubs allow users to choose the one they support. Once selected, the club's icon or badge appears next to the user's avatar in <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/community-chats">community chats</a>, making their support visible to all. It is also possible to make fan Clubs include dedicated chats in addition to the main community chat. This allows users to decide whether they want to participate in discussions with all users of the platform or connect just with mate supporters who share the passion with the same club.<figure class="image"><img style="aspect-ratio:1500/846;" src="https://cdn.eu.watchers.io/bb09c02d-c7b4-4c76-bec1-660aa0d08688.jpeg" alt="Engagement feature in a community chat" width="1500" height="846"></figure><h2>Fan Clubs Increase Engagement</h2>The feature adds a sense of identity and belonging to the community at the same time. By allowing users to publicly display their support, platforms can create stronger emotional connections and encourage more active participation. In short, grow brand loyalty and user retention.Some common use cases include:* Supporting national teams during international tournaments such as the World Cup 2026.* Creating fan groups for football clubs, esports teams, or sports leagues.* Allowing players to choose factions, races, guilds, or teams in gaming communities.* Organising communities around content creators, streamers, influencers, or entertainment brands.* Creating interest-based groups within general-purpose community platforms.<h2>Flexible Configuration for Different Community Types</h2>While Fan Clubs are obviously fit for sports-related platforms, they can be used for platforms in various industries and community formats. A community chat linked to one specific video game can definitely give the basis for various club creations if people play on different sides. The same is relevant for hobbies, countries of origin, cities of living, or reputable artists.The exact implementation depends on the platform’s content, audience interests, and engagement goals, giving the flexibility to create experiences that resonate with a specific type of user.Fan Clubs are now available and can be set up to match the objectives of your community. Check them out!***<a target="_blank" rel="noopener noreferrer" href="https://chatadmin.watchers.io/login">Try community chats and other functionality, including fan clubs, for free.</a>

Historia de la afición, tifos, cánticos y otra información que querías (y no querías) saber sobre los seguidores de la UEFA Champions League®.

Antes de la final de la UEFA Champions League entre el PSG y el Arsenal, explora las aficiones de estos dos clubes legendarios y tan diferentes.

Arsenal vs. PSG: Los aficionados al fútbol como parte de la final

Five or even two years ago, such a final was difficult to imagine. Arsenal was a Champions League underdog—a club typically eliminated in the round of 16 or quarterfinals. PSG was the same. Kylian Mbappe’s dream of the Champions League final seemed more like a dream than a goal. Ironically, PSG won the Ligue 1 last year without the superstars they were associated with. Last year's win was a surprise: for Paris, PSG fans, and the new PSG forward from Georgia, Khvicha Kvaratskhelia, who had to replace Mbappe in the club, but in the end, replaced him in Kyky’s dream.This year, the final is not between Champions League underdogs but between the defending champion and the Premier League winner. If Arsenal has begun achieving their long-term goals this season, why would they stopWe are here not to discuss football analytics but fan engagement analytics. Let’s explore the long history of Arsenal’s fans and a shorter but intense history of the Paris Saint-Germain fandom. The final between these two clubs is not just a match between eleven players and coaches but a rivalry among hundreds of millions of supporters worldwide.<h2>PSG</h2>Ici, c’est Paris !Some British journalists <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.thenewworld.co.uk/brexit-news-emma-luck-extreme-fance-french-football-team-paris-st-germain-71702/">describe</a> French Ligue 1 games in Paris as more interesting for the fans and their shows, since Ligue 1 is not very competitive and PSG is almost the only leader. But today’s intensity in the PSG fandom is much less than it was 10 or 40 years ago.PSG doesn't have a strong rivalry with any other French team; sometimes it is Olympique de Marseille, but it is not on the same level. OM rarely, if ever, join the Champions League. But inside the PSG fandom, there was competition. Or there used to be (many still doubt that the rivalry between leftists and right-wingers can disappear completely).<figure class="media"><div data-oembed-url="https://youtube.com/shorts/-0ZujdhUCg0?si=BBOZGdBs6kvZr90B"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/-0ZujdhUCg0" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>Anyone familiar with French football knows PSG had two groups of ultras. The first, Kop de Boulogne, or the Boulogne Boys, as the British call them, formed early, almost right after the club was created. In 1976, cheaper tickets and a rough new atmosphere at Parc des Princes helped Kop de Boulogne boost game attendance. They quickly became akin to new team members and a key part of the PSG experience. But soon they grew more aggressive and violent. While they initially increased attendance, fifteen years later, fewer people came to avoid trouble.At the beginning of the 90s, everyone realised KoB were not just ultras but far-right. PSG needed another wing and got Supras Auteuil, thanks to Canal+, the popular French media that owned part of the club. Supporters who wanted to avoid danger got another section—the Auteuil Stand. While KoB were radical right, Supras Auteuil were liberal and represented the left wing. It was a simple solution that worked, but not for long. Their coexistence led to more violence, and by the early 2000s, Parc des Princes became truly dangerous. So the club officially disbanded both groups.<figure class="media"><div data-oembed-url="https://www.youtube.com/watch?v=mJuBMBpFTXI"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/mJuBMBpFTXI" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>After several serious events in 2016, Collectif Ultras Paris, CUP, was born. They became an association with strict rules and memberships. This did not kill the stadium atmosphere but improved it. According to sources close to PSG, the association still includes many different groups; it is not homogeneous but very influential and actively involved in the club’s life.<h3>Fan songs</h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/oViapnBhzMQ?si=lLJAj8RQD1FjrFmY">“Ô Ville Lumière,” set to the tune of "Flower of Scotland. This chant was created by the former KoB ultra group, Boulogne Boys.</a></li><li>“<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/0N1cGNH2Nkg?si=n-E0GZCQ7SHz8HHN">Ici, c'est Paris</a>”—by the way, the "Ici, c'est Paris" slogan was created by a former member of the ultra group Supras Auteuil. The club tried to buy rights to it, but then fans and officials decided to use it together without restrictions.</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/_brp9kp79_4?si=b-of77rtVgCnSaT1&amp;t=46">Allez Paris</a>!", recorded by Belgian actress and singer Annie Cordy in 1971, the godmother of the team</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/YgnVS13KtcQ?si=vIxCCa9xW8Ssdn9a">Allez Paris Saint-Germain</a>!" by Les Parisiens, 1977</li><li>"Who Said I Would" <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=cwBb2FhxdGs&amp;list=RDcwBb2FhxdGs&amp;start_radio=1">by English musician Phil Collins</a></li></ul><h3>The best PSG tifo</h3>They are good at it. It was hard to pick one. With the love and respect for <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.lefigaro.fr/sports/football/ligue-des-champions/psg-ac-milan-le-magnifique-hommage-a-jean-paul-belmondo-avant-le-match-20231025">the tifo with Belmondo</a> that appeared before the game against Milan, we chose a Star Wars-themed one ahead of PSG's quarter-final match against Barcelona at the Parc des Princes in 2024.The Star Wars music played in the stadium, and a tifo of Darth Vader donning a Barça scarf at the Boulogne stand, along with a message below it that read, "Fight the enemy, you must." Then, <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/p/C5l5MzwslDz/?img_index=brfootball&amp;hl=it">a tifo of Yoda, holding a red and blue lightsaber,</a> appeared at the Auteuil stand. Underneath it was the following banner: "Win! For us, you must.”<figure class="media"><div data-oembed-url="https://youtu.be/IikXml-lXf4?si=Hq-B3CFYHfGrKITc"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/IikXml-lXf4" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>The art didn’t help. Barcelona beat PSG 3:2 and advanced to the semi-final. But this year, with PSG being the champion of the UEFA CL and Barcelona absent, the Star Wars tifo looks like a great achievement.<h3>PSG fan community's digital spaces</h3><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://psgtalk.com/2016/10/psgs-ultras-an-animated-timeline/">PSG talk and other community podcasts</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@psg">PSG fans on TikTok</a></li><li><a target="_blank" rel="noopener noreferrer" href="https://disboard.org/ru/servers/tag">PSG fans on Discord</a></li></ul><h2>Arsenal</h2>C'mon you gunners!The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their constant dissatisfaction during games. Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the "Gunners" (from the logo). Their slogan sounds like C’mon your Gunners today.<figure class="media"><div data-oembed-url="https://youtu.be/2ovXbi3YMQk?si=zPDDYSncY7IEf-1C&amp;t=126"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/2ovXbi3YMQk" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
 &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
 Arsenal
&lt;/h2&gt;
&lt;p&gt;
 &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
 The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
 Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
 Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong="">Since 2002, Arsenal has had the highest share of non-white attending supporters of any Premier League club. This does not mean they avoided racist scandals, but it shows a high level of fan diversity.</a><a target="_blank" rel="noopener noreferrer nofollow" href="https://disboard.org/ru/servers/tag&lt;/a&gt;
 &lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
 Arsenal
&lt;/h2&gt;
&lt;p&gt;
 &lt;i&gt;C'mon, you, Gunners!&lt;/i&gt;
&lt;/p&gt;
&lt;p&gt;
 The Arsenal team was created in 1886, so the fandom of Londoners has a longer journey. There are four highest-league teams in London, but Arsenal's main rival is Tottenham Hotspur; it’s a north derby. The next London rivalry is with Chelsea, and they have a major derby.
&lt;/p&gt;
&lt;p&gt;
 Arsenal fans have always been critical, so Herbert Chapman created the term boo-boys for those who vocalised their dissatisfaction during games.
&lt;/p&gt;
&lt;p&gt;
 Since the 1980s, Arsenal fans have been called Gooners, derived from the team's nickname, the " gunners"="" (from="" the="" logo).="" their="" slogan="" sounds="" like="" <strong="">As for ultras and groups, one of the most prominent is The Ashburton Army (AA), established in 2019, becoming noticeable in 2021. They often wear black and are located in Block 25 and Clock End. Still, as people are inspired by classic ultras, they have many problems </a><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.theguardian.com/football/2023/may/12/arsenal-police-antisemitic-messages-ashburton-army-fan-group">with in-group racism and, as a result, with the police.</a>AISA (Arsenal Independent Supporters’ Association) is one of the oldest and most traditional Arsenal fan organisations. They handle travelling, ticketing issues, dialogue with the club, fan rights, and often collaborate on fan displays and campaigns.Arsenal’s LGBT+ supporters’ group is one of the biggest and oldest LGBT football fan groups in the UK. <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenal.com/fanzone/gay-gooners">They are officially recognised by Arsenal.</a> Also, among other very noticeable groups are Arsenal Women Supporters Club, REDaction, and Arsenal Supporters’ Trust (AST).<h3>Fans' Songs</h3><ul><li>"One-Nil to the Arsenal" (to the tune of "Go West")</li><li>“Who's that team they call the Arsenal?”</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/Fnr4R-lox_w?si=OMvkFQ6zNE3s44lT">Good Old Arsenal</a>" (to the tune of "Rule, Britannia!")</li><li>"We're the North Bank/Clock End Highbury".</li><li>"<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=5gU277dBf8I">The Angel (North London Forever)" by Louis Dunford</a></li><li>And as a bonus and hidden gem, <a target="_blank" rel="noopener noreferrer nofollow" href="https://youtu.be/IomDCgrrEzk?si=dCIpG5ga2vs8x179">here</a> the old Arsenal team are trying to sing fan chants, but not too successfully&nbsp;</li></ul><h3>The best Arsenal fans' tifos and memes</h3>As a more classical team, their tifos are traditional. They usually show support for the team’s long history more than anything else. When demonstrating power, tifos display a gunner.<figure class="media"><div data-oembed-url="https://youtu.be/8ZT9CY_2N1s?si=1JT9jO1eD0odovBe"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/8ZT9CY_2N1s" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure>But what doesn't have limitations is Arsenal memes. We’ve picked our favourite.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@eighty_leon/video/7641943615580769558">Trust the process</a>—Arteta proved</li><li>Top 4—a not-relevant meme anymore, but old Arsenal fans definitely remember what this phrase means,</li></ul><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseneknowsbest.wordpress.com/wengers-biography/">Wenger Knows</a>—a legendary Arsenal manager, <span style="-webkit-text-stroke-width:0px;display:inline !important;float:none;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;">Arsène Wenger, made many decisions that fans and the club's owners didn't fully understand, but the Gunners knew that Wenger knew what he was doing. Or they hoped they knew!<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@arsenaldownunder/video/7624687005712076053">We are so back</a> (and they really are!)</li></ul><h3>Arsenal fan community's digital spaces</h3><figure class="image"><img style="aspect-ratio:1500/949;" src="https://cdn.eu.watchers.io/512c1547-3a37-4e40-9a29-55dcfa7d4888.jpeg" width="1500" height="949"></figure><ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UCBTy8j2cPy6zw68godcE7MQ">Arsenal Fan TV AFTV</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.arsenalvisionpodcast.com/">ArsenalVision Podcast</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://arseblog.com/">Arseblog</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.reddit.com/r/Gunners/">r/Gunners on Reddit</a> with more than 700K embers</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/Arsenal?lang=en">Arsenal official X account</a>—It is funny that Arsenal, as the older rival, is mainly on Twitter and YouTube, PSG is mostly on TikTok and Snapchat.&nbsp;</li></ul>Also, there were many legendary Arsenal community spaces, like arseweb, that are not available anymore, but the Internet never forgets!<h3> ***</h3>This final promises to be outstanding.&nbsp; PSG has to win to finally rewrite the football hierarchy, end the farmer’s league jokes, and confirm their title.&nbsp;Arsenal has to win to confirm their elite status, redeem after decades, and prove that the Premier League season is not a coincidence but the result of a thoughtful strategy.What kind of fan celebration will we see? Londoners or Parisians? Who will come out to celebrate that night: gooners? Or the whole world will say “Ici, c’est Paris”?&nbsp;

La IA está transformando diversas industrias, pero las empresas deben comprender a fondo las razones específicas para utilizar la IA y cómo puede ayudar a alcanzar objetivos concretos. Yana Barden, directora ejecutiva de Watchers, comparte la perspectiva de la empresa sobre la integración de la IA.

Un vistazo al interior de cómo Watchers utiliza la moderación de contenido mediante IA, la traducción en tiempo real, los agentes de IA y el análisis semántico para impulsar comunidades de usuarios seguras y participativas.

Traducción, moderación, perspectivas y otras herramientas de IA en Watchers

I’ve started to write this article many times, wanting to show comprehensively how exactly our company uses AI capabilities, so it might be helpful for others to look through our scenarios and maybe take something as an example to follow.The thing is, every time I began writing, we were right in the middle of introducing something new in the field of AI. So it always felt like I should wait a little longer, so the article wouldn’t become outdated the moment it was published. But today is no different—we’re developing brand-new functionality that simply wasn’t possible until these recent AI-centred times. And I assume tomorrow won’t be different either—we’ll again be developing something extra.So, I decided to change my approach. Rather than trying to share something fully accomplished, I’ll treat it as a journey. Let’s say these thoughts are just today’s snapshot of how we’re leveraging AI in our company at this moment, and there will be another one later. And another one, hopefully.Let’s begin with who we are, because it’s important to clarify both what we are and what we aren’t, before we dive into exploring our AI maturity.<h2 style="font-size:20px;">Who We Are</h2>A short overview of what we at Watchers.io do in a nutshell: we provide an easily embeddable social layer for digital platforms, so any platform can instantly become social by integrating us. Their users get the opportunity to interact with each other, share, learn, discuss the platform’s content and products, help one another, and much more.The main reason a platform owner would want to gather a community inside their product rather than starting a group or channel on external social media is simple: when users build a community inside your platform, they stay on your platform. Their behaviour evolves from basic chatting to deep, platform-connected scenarios. This bonding leads not only to better retention and longer sessions, but also to genuine loyalty and a higher volume of transactions.So, as you can see, our product was not initially AI-first. Our value could be (and has been) delivered even before the current AI revolution, since we’ve always had human-to-human interactions at the heart of our solution.Nevertheless, today we are AI-powered in our product, and—dare I say—AI-first in the way our business operates.<h2 style="font-size:20px;">AI-Powered Product</h2>Below, you can see the list of our main AI-powered products and features: what they do, which technologies we use, and what value they provide for our clients.<h3 style="font-size:18px;">AI-Optimised Moderation</h3>No community engagement is possible in a toxic environment. And when I say “toxic,” I’m not speaking only about inappropriate language, harassment, or emotional aggression, but also about scamming and spamming attempts.We started building <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/moderation">our moderation system</a> right from the beginning of product development, but we strengthen it with AI every single day. Our goal is to keep community spaces safe in real time, healthy, and trusted for both end users and platform owners.<figure class="image"><img style="aspect-ratio:1500/918;" src="https://cdn.eu.watchers.io/6e0e5766-7e41-40e2-9c06-75d8022c477f.jpeg" alt="AI-powered moderation works precisely to prevent any violence or spam" width="1500" height="918"></figure>Value: a safe, trusted space free from scams, spam, and hatred.Client impact: critical (if content moderation is poor, the community solution will most likely be removed from the platform).AI technologies used: proprietary natural language processing models (based on DistilBERT, BERT, RoBERTa), OpenAI API, Gemini API, and Kimi for certain languages.Development effort: high. Achieving 95%+ precision across major languages requires continuous work from AI engineers and data scientists. Reaching a trusted level for even ~10 languages demands roughly a year, and models need to be fine-tuned for each industry domain.<h3 style="font-size:18px;">AI Translation</h3>This is a capability that simply wasn’t possible before AI, at least not at the level of quality required. The value of allowing users who speak different languages to exist in the same social space is hard to overestimate. Thanks to AI translation, it no longer matters what language a person speaks; they can still stay connected with like-minded individuals.Translation can be applied to both outgoing and incoming messages; we chose the second approach.<figure class="image"><img style="aspect-ratio:1500/918;" src="https://cdn.eu.watchers.io/08921596-aef5-4f5c-ace6-be6c06211cb9.jpeg" alt="AI-powered translation help to connect people over the globe" width="1500" height="918"></figure>Value: enabling interaction between all users, regardless of language.Client impact: significant for platforms with a global reach.AI Technologies used: Google Translate, Gemini, plus our proprietary service for caching, orchestration, analytics, and billing.Development effort: low, if you simply call Google Translate, but this quickly leads to unpredictable and massive costs without proper orchestration. Medium if you build a structured, optimised service around it.<h3 style="font-size:18px;">AI Agents</h3>Everyone is talking about agents now; they exist for literally everything. So I’ll tell you about one agent that’s less common.A few months ago, we introduced the <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/ai-assistants">AI Sports Coach</a>, an intelligent agent designed to provide end users of our sports-platform clients with expert-level sports insights. It’s like having your own media source/Google/ChatGPT right inside the host platform, so the user never needs to leave to search for information. They can interact with the AI Coach in both private and public chats.To ensure trusted results, we built an agent that not only retrieves information but also validates it, while our own services maintain context around the user’s query using both short and long memory.<figure class="image"><img style="aspect-ratio:1500/918;" src="https://cdn.eu.watchers.io/45bfd043-941b-4db7-9923-ee78c95d8217.jpeg" alt="AI assistants keep users on the platform providing all the needed information" width="1500" height="918"></figure>Value: users get sports-related knowledge without leaving the platform.Client impact: significant for sports platforms.AI technologies used: Gemini and OpenAI models plus proprietary services.Development effort: medium.<h3 style="font-size:18px;">Achievement Management</h3>This could be implemented without AI, but with AI, everything becomes much livelier.We connect to the client’s achievement/gamification/loyalty system (if they have one) via API, and we also maintain our own internal achievements based on triggers in community activity. Right now, we’re transforming <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/achievements">our achievement system</a> into an AI-powered one: the model analyses the user profile, another model analyses context, another generates a non-generic congratulatory message, and yet another creates the accompanying image. Every achievement becomes unique.<figure class="image"><img style="aspect-ratio:1500/918;" src="https://cdn.eu.watchers.io/d30c1f07-f884-4653-9a87-6162809b27f6.jpeg" alt="Gamification elements are much brighter when can updated fastly with the help of AI" width="1500" height="918"></figure>Value: lively, non-boring, non-repetitive achievements.Client impact: great for engagement and user stickiness.AI technologies used: Gemini for understanding the context, OpenAI for image generation.Development effort: medium<h3 style="font-size:18px;">AI Semantic Analysis</h3>This is something we started long ago <a target="_blank" rel="noopener noreferrer" href="https://watchers.io/analytics">as a feature</a>, but now we’re rebuilding it into a product.Our clients have access to a gigantic amount of valuable information willingly shared by end users in integrated public chats. On average, around half of all interactions and communications inside these chats are directly connected to the host platform’s content, products, or overall strategies, making this an exceptionally valuable layer of insight for platform owners. This first-party data helps determine who drives engagement, who is at risk of leaving, which topics create positive or negative sentiment, and countless other insights, like the product and content feedback for the platform owner, which our social layer is integrated with.This data is far more valuable than scanning external social networks:<ul><li>Users rarely discuss your platform on random Facebook pages.</li><li>You can identify only a small portion of your users on external platforms—even in your own Discord or Telegram channels.</li><li>But inside your integrated social layer, you own the data. You just need a powerful tool to understand it.</li></ul>We vectorise all text information and apply cascades of machine learning algorithms for classification, context recognition, semantic analysis, sentiment analysis, summarisation, etc. Creating a “user fingerprint” and “event fingerprint” is a tremendous amount of work.Next year, we’ll offer clients a newly built version of this product to help their businesses grow.<figure class="image"><img style="aspect-ratio:1500/918;" src="https://cdn.eu.watchers.io/a3f64a3f-bc5f-44b8-b18d-73fd950501b5.jpeg" alt="AI Semantic and semiotic analysis help to get valuable insights" width="1500" height="918"></figure>Value: actionable insights from user conversations.Client Impact: significant for medium and large platforms with many users and high chat activity.AI technologies used: to be disclosed after market launch.Development effort: high.<h2 style="font-size:20px;">Core Principle</h2>To finalise the part about our AI-powered products (we think they are AI-powered, not AI-first), I’ll mention our most important principle—the one I stated at the beginning:We keep human connections at the heart of our solution.We sincerely believe that AI tools should empower these connections, not replace them with human-to-AI communication. Do platform owners ask us about this type of replacement, being fed with the market hype?Yes, they do. But we stand by what creates strategic value for both end users and platform owners—and this persistence absolutely pays off.<h2 style="font-size:20px;">AI-First Business</h2>This part will be short.All our internal routine processes are already AI-first, freeing up precious time for speaking with clients (which we don’t delegate to AI—except for the optional first layer of support), and for inventing new ideas and building strategic concepts.What we have AI-centred:<ul><li>Routine coding (mostly with Claude and Gemini)</li><li>Testing and automated testing</li><li>Prototyping (Claude Code and Google AI Studio)</li><li>Design (Figma Make, OpenAI, Nano Banana)</li><li>Analytics (an internal assistant built on OpenAI, transforming tasks into SQL/Python queries)</li></ul>Of course, every piece of AI-assisted work is thoroughly double-checked by humans.What will we have in a month or two? Honestly, I don’t know, and that’s great. We live in an amazing world where we move fast with the flow of the river. We can control our movement, navigation, and focus. Still, the speed of the flow is enormous, and we definitely don’t know what we’ll see around the next bend.Let’s stay curious yet critical-thinking, hardworking yet open-minded, persistent yet resilient—and we will see what’s next.<h2 style="font-size:20px;">Drive your business with AI-powered solutions</h2>If you want to grow your metrics and scale with the power of communities and the help of AI tools, <a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/watchers-platform/social-tools-for-your?month=2025-09">book a demo call </a>with the Watchers product team. We will help you to integrate all the needed tools with the highly developed AI systems.

¿Por qué es tan crucial la moderación para las plataformas? ¿Cómo influye en el comportamiento y la lealtad del cliente? ¿Qué afirman estudios recientes sobre la conexión entre la seguridad en el espacio digital y el crecimiento empresarial? ¿Y cómo manejamos esto?

Mantén los chats de la comunidad seguros sin censura. Descubre cómo Watchers utiliza inteligencia artificial en capas y moderación humana para reducir la toxicidad, bloquear el spam y proteger tu marca.